November 10, 1964 (vol. 75, iss. 62) • Page Image 1
…Katona Cites Economic Views By ROBERT JOHNSTON Revision and reconsideration o many traditional economic theor ies is called for in "The Mas Consumption Society," a new boo] by Prof. George Katona of the Survey Research Center. Katona maintains that the mas consumption society is a "uniqu phenomenon in human history" b3 virtue of three major features: -"Not a few individuals, - bu the majority of families are able through their affluence to re...…