September 06, 1984 (vol. 95, iss. 1) • Page Image 1
… freeze was a positive See IN-STATE, Page 11 r Apple deal sours local r By DAVID VANKER Looking for a cheap way to join the 1computer age? A deal between the University and Apple computers to provide…
…'s Microcom- puter Education Center, an office in the education school where potential pur- chasers can try out the Apples and learn how they work. To discourage resale of the bargain computers outside the…
….' - Nancy Reding Apple computer dealer etailers Harvard, Princeton, Stanford, Yale and the University of Chicago. "They're the trend-setters," Dixon remarked. "They're the universities that will be…
… developing a lot of the sof- tware (for the introduced Macintosh)," she said. Consequently students, staff mem- bers, and faculty get a good deal on computers. And Apple sets up ties in a good market. The plan…
… seemed to benefit everyones- except for private computer dealers. THE UNIVERSITY'S arrangement with Apple has not met with much ap- proval in Ann Arbor's private sector. Many retailers charge that the…
… never intended to destroy retail outlets with its offer to the universities. On the contrary, she said, "By getting the computers out to colleges we ac- tually thought it would enhance See APPLE, Page 13…
… Apple Computers, Inc. Under the plan, the University is allowed to offer four computer models - the Apple Macin- tosh, Lisa, Hie, and III - at a generous discount. Faculty, staff, and students can get a…
…, manager of Inacomp, the retailer that won the right to serve as the official distributor of the Apple systems sold by the University, said Apple is simply trying to condition computer-users to its products…
… to Ed Fleckenstein, president of Technavest Corp., a local computer retailer, Apple needs to secure a larger share of the market. And, he said, "They'll give (the com- puters) away to get it." AMONG…
… computers to students, staff, and faculty at generous discounts has made everyone happy - except the retailers who seem to have lost their market. OVER 1,000 orders have been received at the University…