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February 01, 2023 - Image 2

Resource type:
Text
Publication:
The Michigan Daily

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UPDATE 1/25: This article has

been updated to include a statement

from a Sweetgreen spokesperson.

Dozens
of
University
of

Michigan students and community

members lined up along State

Street
Tuesday
morning
in

anticipation of the grand opening

of
Sweetgreen,
a
fast-casual

salad chain focused on seasonal

ingredients and local partnerships.

Kinesiology
senior
Brooke

Harrison and Kate Kikilo, U-M

alum and Ann Arbor resident, got

in line around 9:30 a.m. — an hour

before the restaurant’s scheduled

opening. Harrison is from Boston,

which has 86 Sweetgreen locations.

Harrison said she is excited to see

Sweetgreen expanding into Ann

Arbor, and expects to be a regular

customer.

“Sweetgreen’s
kind
of
a

household name, especially with

the East Coast and slowly in the

Midwest,” Harrison said. “It’s nice

to have a place (in Ann Arbor) that

you know (you can) come in and

get good food.”

In an email to The Michigan

Daily, Sweetgreen spokesperson

Grace Demeritt wrote about why

the company chose to open a

location in Ann Arbor.

“The Ann Arbor restaurant is

in the heart of the University of

Michigan’s campus, offering a

healthy and convenient option for

busy students,” Demeritt wrote.

“Beyond opening a new location,

sweetgreen is looking to be an

active member of the Ann Arbor

community. Commissioning art

from a University of Michigan

graduate for the restaurant and

lifting up student athletes in the

area are just a couple of examples

of what’s to come from the

restaurant.”

According to Demeritt, the

State St. location employs 15 U-M

students and sources ingredients

from a number of local suppliers

such as Zingerman’s Bakehouse,

Rosewood Products and Planted

Detroit.

In advance of opening day,

Sweetgreen hosted two tasting

events on Jan. 21 and Jan. 22 in the

State St. location where a select

number of students could sign

up to receive free salads from the

Ann Arbor store. LSA sophomore

Mariya Jahan attended the Jan.

21 event, which was her first time

trying Sweetgreen.

“I didn’t know it was that

popular because I personally have

never heard of Sweetgreen before,”

Jahan said. “Then all of a sudden,

I see that all my East-Coaster

friends are super excited about

it, and I have high expectations

because it seems like so many

people want it.”

The Ann Arbor location is

Sweetgreen’s third restaurant in

the state of Michigan. The other

two locations, in Birmingham

and Troy, opened in August and

December
2022,
respectively.

A second Ann Arbor location is

expected to open later this year at

Arbor Hills Mall.

The
opening
day
featured

collaborations
with
local
and

student vendors, including UMich

Apparel, an online resale company

for vintage U-M gear.

LSA senior Abby Miars, owner

of UMich Apparel, said one of

Sweetgreen’s student ambassadors

approached her in advance of the

opening in hopes of collaborating.

As part of this partnership, the

first 50 customers on Tuesday

received a free clothing item from

UMich Apparel, and could also

enter a raffle for one of five jackets,

which Miars said were her five

favorite items in her inventory.

Before the COVID-19 pandemic,

residents
of
Ann
Arbor’s
Old

West
Side
neighborhood
say

their
community
was
close-

knit, characterized by neighbors

laughing
with
each
other
on

streets and porches. But pandemic

lockdowns put a pause on all that.

On one hot summer day in 2020,

Nadine Hubbs, a Women’s and

Gender Studies professor at the

University of Michigan, was staying

in her house in the Old West Side.

All of a sudden, Hubbs heard the

sound of mariachi music slipping

through her open window, leading

her to discover what would become

one of historic neighborhood’s new

charms: its local food trucks.

“I knew it was mariachi music

because
I
studied
Mexican

American country music bands,”

Hubbs said. “I came down here and

I saw the (food) truck. And then my

neighbor, John Carson, who is in

the (U-M) History Department, was

walking by with food. I must have

been sitting on my porch and I asked

what’s up and they explained to me,

and then John gave me the email so

that I could join their email group.”

Hubbs had stumbled across one

of the trucks in her neighborhood’s

“food truck series,” where local

vendors whip up different food

options in the back of their

trucks along Murray Avenue to

serve to residents. The event was

first organized by Art & Design

professor Rebekah Modrak and real

estate broker Marygrace Liparoto.

In an interview with The Michigan

Daily, Modrak said she was inspired

to start the food truck series after

witnessing the challenges so many

local food businesses experienced

during the pandemic.

“My husband and I used to like

going to Ray’s Red Hots,” Modrak

said. “During the pandemic, we went

over to get a hot dog, and they told

us that they were really struggling.

They mentioned that they have this

food cart and that it can go out into

neighborhoods, so we invited them

to come to Murray Avenue on a

Tuesday and sell hotdogs. It was

hugely successful. Everyone came

out because we (had) all been in our

homes and were just so excited to

have something happening on the

street.”

Modrak
said
the
list
of

food trucks that come to the

neighborhood has now expanded

to include 14 different vendors,

including cuisines such as Latin

American, Asian and Soul food.

Throughout the year, Modrak said,

the trucks cycled through a rotation

with a different one coming to the

neighborhood every Tuesday —

even in the winter. Modrak said

they are also working to increase

vegetarian options.

“We kind of lean towards having

more trucks that have vegetarian

options, so they have kind of like

slightly healthier food,” Modrak

said. “There is a completely vegan

comfort food truck that now comes

… To be honest, it’s gotten to the

point where we almost have more

trucks than we can handle.”

Among the vendors who frequent

the neighborhood is El Mariachi

Loco, a local food truck selling

traditional Mexican food which is

often accompanied by live mariachi

music. Gabriel Hernandez Maya,

the owner of the truck, has been

living in Ann Arbor and working

in the food industry for more than

26 years. Hernandez Maya has

established
a
regular
presence

both on Murray Avenue and at

the Ann Arbor Farmers Market in

Kerrytown.

“It was fun doing business (on

Murray Avenue),” Hernandez Maya

said. “During the summertime, they

sometimes invite mariachi bands to

play music. You know, Mexican food

plus Mexican music.”

Liparoto told The Daily that

Hernandez
Maya’s
dedication

to
serving
the
neighborhood

exemplifies the relationship the

residents have built with Ann Arbor

food vendors over the years. She

said residents know that they can

always rely on El Mariachi Loco

to provide them with a warm taco,

even on a cold winter night.

“There was once when we had a

power outage overnight in winter,”

Liparoto said. “That might not even

(have been) a Tuesday. I called

(Hernandez Maya) and he came so

everyone could have a meal at their

doorsteps.”

Despite Murray Avenue being

more than 10 blocks away from

Central Campus, U-M students

have also made the trek to visit the

food trucks on occasion, Hubbs

said. She said she enjoyed the cross-

cultural relationships she has built

with students over diverse cuisine

options thanks to the food trucks.

2 — Wednesday, February 1, 2023
News

Ann Arbor food truck series in Old West Side
neighborhood

BUSINESS

Sweetgreen opens first Ann Arbor location

Every week, a new type of cuisine “rolls in” for residents to try

The campus community has been eagerly awaiting the restaurant’s
grand opening

BUSINESS

PHOTO OF THE WEEK

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CHEN LYU
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Cellists of the Sphinx Symphony Orchestra play at Hill Auditorium Sunday Afternoon.

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