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April 16, 2020 - Image 6

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Thursday, April 16, 2020 — 6
Arts
The Michigan Daily — michigandaily.com

Throughout
my
self-isolation

during the COVID-19 pandemic,

I’ve had a limitless amount of time

to read books, do schoolwork and

finish household chores. However,

instead of doing literally any of those

activities, I’ve mainly just lounged

around and taken this newfound time

to myself to sample different kinds

of local, domestic and international

beers. Luckily my adventures in

brew tasting have run in tandem

with the series premiere of “Brews

Brothers” on Netflix. My scraggly,

quarantine-induced whiskers were

feeling just a tad more fashionable as

this new comedy series dives into the

misadventures surrounding two anal

retentive brewmaster siblings.

Wilhelm
Rodman
(Alan

Aisenberg, “Orange is The New

Black”) is the owner and founder of

Rodman’s Brewing Company in Van

Nuys, Los Angeles. He has a passion

for brewing despite the fact that his

business is slowly tanking. In order

to keep his brewery alive, he needs

to win over the satisfaction of a local

keg distributor. Much to his surprise,

Wilhelm finds his adopted brother

Adam “Oxy” Rodman (Mike Castle,

“Clipped”) at his doorstep offering

to help save the brewery. We quickly

learn of the brother’s long history

of dispute when Wilhelm punches

Adam right in the face as soon as he

sees him. Wilhelm explains to his

employees that he and his brother

had a falling out years ago when

he intentionally sabotaged Adam’s

brew during a competition in order

to win. “Oxy is short for oxidation,”

he explains to his crew. “Oxidation

destroys beer … and Adam destroys

everything.”

Wilhelm allows his brother to join

the team, though begrudgingly, given

the fact that Adam is an unhealthy

craft beer fanatic to the point of

banning customers for wanting to

order “something like a Bud Light.”

He reveals to his brother that he

traveled to Los Angeles after being

exiled from Portland following a

public rant during a beer expo about

the overrated nature of IPAs. There’s

a brief cutaway gag to a scene of Adam

screaming “IPAs are what people

drink when they’re all out of good

ideas!” after having laced the expo

goers’ drinks with hallucinogenic

hops.

The gags in “Brews Brothers” come

often, and with mixed effectiveness.

Some land very well with the stooge-

like nature of Wilhelm’s brewery

handyman Chuy (Marques Ray, “Our

Footloose Remake”), who is confused

when he discovers that different

ways of making beer exist. Other

characters like Adam come across

as comedically valuable, but their

actual purpose in helping to save the

brewery remains unclear. At times, it

seems like Adam is actively seeking

to put his brother out of business

through his petty alehouse antics.

At the end of the first episode, as the

alcohol distributor becomes ecstatic

at the taste of one of the Rodman’s

newest craft brews, Adam reveals

that he purposefully urinated in the

drink to get back at Wilhelm. When

the distributor asks for 20 kegs of the

same beer, Wilhelm and Adam are

left at a crossroads, confused as to

how they will possibly replicate the

taste given that it’s a) human piss and

b) their only hope.

“Brews
Brothers”
is
a
web

series meant for a small audience

of millennials who probably enjoy

making
their
own
microbrews

at home. The series comes from

the minds of very capable and

experienced comedic writers such as

producer Jeff Schaffer, creator of the

“Seinfeld” Festivus pole. While some

of the comedy can be quite cringey or

even outright disgusting, it’s fun to

see how Netflix producers venture

into new storylines that border on

both the niche and the absurd.

‘Brew brothers’ is for IPA lovers

MAXWELL BARNES

Daily Arts Writer

TV REVIEW

MUSIC NOTEBOOK
On music during quarantine

KATIE BEEKMAN

Daily Arts Writer

Three weeks ago, the Internet

collectively rejected a pitchy celebrity

cover of John Lennon’s “Imagine.”

Spearheaded by actor Gal Gadot, the

star-studded clip was meant to uplift

fans and promote unity. Instead, it did

the opposite. With many Americans

losing their jobs and loved ones, the last

thing people want is millionaires’ pity.

The question for entertainers, then, is

what would actually be helpful? Artists

at all levels of the music industry have

responded with different approaches.

In lieu of the press and performances

that make up a typical album release

cycle, many artists (including The

1975, Willie Nelson and HAIM)

have delayed releasing new music

altogether. Sam Smith not only pushed

back their album’s release date, but

also decided to change its title, as it

was originally titled To Die For. Lady

Gaga’s highly anticipated comeback

has been postponed as well. In an

announcement to fans, she explained

that Chromatica, which was expected

on April 10, was supposed to be

launched alongside a secret Coachella

set.

Artists’ hesitation about releasing

new music in a time of crisis is

understandable.
I’m
reminded
of

Kesha’s 2012 single “Die Young” which

swiftly exited US radio playlists in

the wake of the Sandy Hook school

shooting. In a similar vein, hyperboles

like Smith claiming their album is “to

die for” would certainly be interpreted

differently in the middle of a pandemic.

These delays in new music amid

COVID-19 shed an interesting spotlight

on the importance of spectacle in the

music industry. In her announcement,

Lady Gaga acknowledges music’s

healing power, but remains unwilling

to contribute to that process by making

Chromatica available. I don’t intend to

diminish the fundraising Lady Gaga

has engaged with in the meantime, but

the strategy involved in her decision-

making is obvious. Moments like

the now-canceled Coachella set are

meant to bolster a curated image, an

image used to perpetuate more sales

and streams. This equation is just as

important as the music itself. Of course,

Lady
Gaga’s
image-building
has

always been intrinsic to her artistry. It

wouldn’t be a Lady Gaga album launch

without a few outrageous outfits,

evocative performances and a smart

business strategy.

Still, many artists have proceeded

by releasing music as scheduled. For

example, Selena Gomez dropped a

deluxe edition of her latest record

Rare on April 9, but not without an

explanation. In an Instagram post

she reassured fans that, despite

the cheekiness of her new single

“Boyfriend,”
having
a
boyfriend

“is nowhere near the top of (her)

priorities.”

For
the
most
part
though,

quarantine has actually meant giving

fans access to more music than usual.

Dolly Parton’s actions represent the

less tech-savvy approach to providing

extra access. On April 10, she added

six of her previously inaccessible

albums to all streaming services.

Garth Brooks, notorious for keeping

all of his music offline, has opened

up his catalogue by hosting the TV

special “Garth and Trisha Live” with

wife and fellow country singer Trisha

Yearwood. Countless other musicians

of all genres and degrees of popularity

have made their music more available

in a less conventional way: livestream

concerts.

In addition to putting their concerts

online, many singers have taken the

opportunity to put more of themselves

online too. Lately, my Instagram feed

has been full of Q&As, screenshots

of Zoom songwriting sessions and

sneak peeks into the production

process. One trend is to participate

in
the
#unreleasedchallenge
or

#demochallenge.
These
call
for
a
snippet

of an unreleased demo, along with its

backstory, to be posted on social media.

Velveteen Dreams:
Quarantine Edition

STYLE COLUMN

SAM KREMKE

Daily Style Columnist

I
was
really
hoping
that

writing, and creative projects in

general, would come easily as my

self-imposed hermiting became

mandated. As it turns out, you can’t

force anything under conditions

like this, but I’ve been privileged

enough to use this time as an

opportunity to reframe how I think

about productivity. Over the course

of my high school and college

years, I’ve become the reigning

king of the last minute essay,

the late assignment, the barely

pinching things together through a

frenetic stream of unconscionably

disorganized, strung-out bursts

and looseleaf papers. The crux of it

all hinged on feelings of self-blame

that
perpetuated
themselves,

resulting in seemingly endless self-

handicapping and self-fulfilling

prophecies. I would take time for

myself, but it was rarely, if ever,

directed toward something that I

actually wanted to get out of that

time. It would take the shape of

mindlessly consuming content,

playing a game with myself about

how I could start what I needed

to be doing in 5 minutes, OK 15

minutes, OK maybe I’ll try to

go to sleep and do it early in the

morning. 10 a.m. comes and goes.

For me, creative work rarely leaves

the idea stage, but I feel like I’ve

been given a rare opportunity to

break that pattern. One of the silver

linings of watching the world fall

apart in isolation is that the notion

of guilt that comes along with the

rigor of a structured schedule just

evaporates. By being a little bit

more deliberate about how I use

my time and doing my best to fall

backwards into the ever present pit

of self-judgment, those same ideas

are swimming about and they’re

ready to cross over to dry land.

The last time I felt anything

akin to this, I was living at home

and commuting to Washtenaw

Community College. I had decided

that my initial choice of 4-year

institution,
Columbia
College

Chicago, wasn’t the right fit for

what I wanted out of my higher

education. I moved back into

my parents’ house in Northville,

Mich., began working at the salon I

went to in high school, and did my

best to reconnect with old friends

that were going to Wayne State at

the time, but this year-and-a-half

long period felt a lot like limbo.

This isn’t a treatise on the pain of

loneliness or feelings of general

decay, in fact I feel grateful for

figuring out how to be on my own.

What struck me as curious about

this little situational parallel that

I’ve drawn is that both times I’ve

found myself deep in a wonderland

fantasy
spiral
of
complete

fragrance obsession.

There’s
a
deeply
personal

element of smell that lends itself to

escapism. It’s inherently attached

to memory and to visual ideas that

can only really be accessed through

the mind. All sensory experiences

are personal, but scent seems to

tie everything together in a way

that nothing else can. I embarked

on my descent into the crevasse

not entirely by choice; a google ad

for D&G Dolce and Gabbana #3

(L’imperatrice) popped up during

one of my aimless internet romps,

and it reminded me of when I had

a bottle of it in middle school. My

parents took my sister and I to

Las Vegas for spring break when

I was 13 and, unbeknownst to me

then, it was one of the first times

I let myself explore something

that wasn’t expressly intended

for men. It smelled like kiwi

and watermelon, which for the

fragrance world is a weird combo.

It would be classified somewhere

in the unisex, fruity Gourmand

category, which denotes fragrances

that smell like things you can eat.

Generally not something I would

look for in a fluid that’s meant to

be sprayed on my body — the idea

of smelling like a kiwi does not

exactly spark a sense of allure. But

I loved it, and every time I used

it, it made me smile. I remember

putting on my neon yellow and

blue plaid Abercrombie & Fitch

shirt and my Versace wraparound

sunglasses (YIKES), spraying on

my D&G #3 and feeling like I was

on top of the world.

That’s the magic of fragrance,

for me. I love that a particular

smell, or the mere visual reminder

of one, can immediately take

you back to a different place in

time, or even unlock parts of your

imagination that aren’t necessarily

tied to any one part of your personal

history. They’re sentimental and

imaginative, and while sensuality

and sexuality are well-ingrained in

the experience of smell, they’re so

much more than that. A great scent

is no less than any other work of

art, often incorporating hundreds

of natural and synthetic materials,

pairing
them
in
carefully

calculated concentrations with

one another according to their

molecular weight and vibration, in

order to create a deeply intimate,

conceptual experience from the top

note to the drydown. I’ve decided

to devote a lot of my time during

these next few weeks (potentially

months) to sharing my experiences

and ideas about fragrance publicly,

through
writing,
styling
and

creating a Youtube channel (also

a potential yikes) to share the joy

that I’ve found with others.

Without further ado, below are

descriptions of a few scents I’ve

worn over the years and some

of the experiences I’ve had with

them. If you’re new to the world

of fragrance and want to give it a

try, I highly recommend reading

reviews and descriptions online,

as well as looking into different

types of scents and the effects that

they’re supposed to have. Biologist

and perfume critic Luca Turin

has also published some highly

informative
and
surprisingly

funny books on the subject.

Read more online at

michigandaily.com

‘Brews Brothers’

is a web series

meant for a small

audience of

millennials who
probably enjoy
making their

own microbrews

at home

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