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Wednesday, July 3, 2019
The Michigan Daily — michigandaily.com NEWS

On June 17, 10 Univer-
sity of Michigan students 
and recent graduates expe-
rienced a day of Fox Sports 
coverage at the FIFA Wom-
en’s World Cup in Los Ange-
les. The students, who have 
all since graduated, were 
among the winners of the Fox 
Sports University challenge, 
a competition in which stu-
dents construct and propose 
brand campaign ideas to Fox 
Sports executives.
At the World Cup, the 
group met Fox Sports’ social 
media team and watched 
their coverage during live 
matches. They also toured 
of two Fox studios in Playa 
Vista and Los Angeles, in 
addition to witnessing a live 
broadcasting of Fox Soccer 
Tonight. 
University 
alum 
Sierre Wolfkostin, a mem-
ber of a winning team, said 
she enjoyed the tour, as Fox 
does not accommodate tour 
groups often.
“We got to visit over 10 
different teams that work 

there,” Wolfkostin said. “Not 
only their digital content 
production team that were 
actively sending out tweets 
and posts live and real-time 
in response to the Women’s 
World Cup game, but also 
we got to see their whole TV 
production studio and those 
teams.”
University alum Preston 
Rabban, another winning 
student, said his favorite 
experience was witnessing 
the action in the studio he 
often sees on his own TV 
screen.
“At the end when they 
were doing the live show, 
watching the live show right 
in front of you and being 
broadcast on the TV right 
next to you within seconds, I 
thought that was the coolest 
part,” Rabban said.
Wolfkostin 
said 
she 
enjoyed seeing every team at 
Fox work together to create 
the broadcast.
“At the end when you 
got to see them doing a live 
sports broadcast, you real-
ized how all of the parts 
added up together to cre-

ate one finished product,” 
Wolfkostin said. “Every little 
piece came in to create this 
production. You realize that 
it’s a lot more complicated 
than you initially think.”
During 
the 
Fall 
2018 
semester, Fox Sports Univer-
sity partnered with Universi-
ty professor Marcus Collins’ 
Social 
Media 
Marketing 
class. Students worked in 
groups to create original 
advertising campaigns for 
the 
2019 
FIFA 
Women’s 
World Cup and MLB Jewel 
events such as the All-Star 
Game and World Series. 
Each group was assigned a 
specific brand such as Taco 
Bell, Coca-Cola and Verizon 
to market to one of the two 
audiences.
The 13 groups ultimately 
proposed their campaigns to 
a panel of Fox Sports execu-
tives, including David Mill-
er, senior vice president of 
ad sales, and Emilee Cavis, 
senior director of sales and 
marketing.

Washtenaw Dairy, a long-
time staple in the Ann Arbor 
community, is celebrating 
its 85th anniversary on July 
4 with a celebration featur-
ing donuts, ice cream, live 
entertainment and street 
artist David Zinn. Washt-
enaw Dairy owner Mary 
Raab is excited for the 
upcoming celebration and 
believes these 85 years in 
business wouldn’t have been 
possible without the cus-
tomers. 
“I think there’s some-
thing about the business — 
we’re calling Legen-Dairy 
because we think it is — that 
has to do with the commu-
nity and the customers … 
and the businesses work-
ing together with us,” Raab 
said. 
Washtenaw Dairy first 
began its journey by selling 
bottled milk to its custom-
ers. According to Raab, the 
shop was one of 120 local 
dairies at its conception in 
1934, and she said it may be 
the last local dairy store. 

Though they no longer bot-
tle their milk, the Dairy still 
sells a wide variety of chees-
es, milk and other dairy 
options.
“We used to do home 
deliveries back in the day 
and about half our business-
es is distributing milk and 
dairy products,” Raab said. 
Washtenaw 
Dairy 
has 
been a family-owned busi-
ness since its founding. This 
was one of the main reasons 
Zaki Shafi said he became a 
manager, she said. 
“I just moved to the area 
this past August and I didn’t 
want to work for a corporate 
company anymore,” Shafi 
said. “It’s my first opportu-
nity to really have a sense 
of … crewmanship. That’s 
really been a privilege and 
a gift to me — to be in close 
communication with the 
owner of the establishment 
that I work for is pretty 
great.”
Keeping the business in 
the family pertains to the 
employees too, as Raab said 
she has had families whose 
involvement with the Dairy 
has spanned generations.

“We have some employ-
ees that are second-genera-
tion employees,” Raab said. 
“We have one business in 
town that we do business 
with three generations of 
that family all worked at the 
Dairy and now that busi-
ness is a customer of ours. 
It really makes a big differ-
ence and I just love it when 
people stop by.”’
LSA 
freshman 
Jack 
Harris, whose his grand-
mother worked with the 
current owner, said both 
employees and customers 
are treated like family.
“People 
who 
know 
about Washtenaw Dairy 
know that there’s a lot of 
— some people call them 
Old timers, we call them 
regulars — who come in, 
lots of mornings during 
the week, on the week-
ends,” Harris said. “And 
they’ll sit and they’ll have 
their donut, their coffee, 
they’ll read their paper. 
Same guys come in every 
day and chat.”

Washtenaw Dairy 
celebrates 85 years

‘The Dairy’ plans birthday celebration for July 4

COURTESY OF MICAELA ASERCION

Read more at michigandaily.com

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alumni to California

ALYSSA MCMURTY
Daily Staff Reporter

BARBARA COLLINS
Summer Managing News Editor

DARBY STIPE/Daily
Washtenaw Dairy celebrates its 85th anniversary Thursday.

Read more at michigandaily.com

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