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2A — Monday, January 28, 2019
The Michigan Daily — michigandaily.com
News

ALEXANDRIA POMPEI/Daily
The Michigan Daily Hockey beat traveled to New York City to cover the Michigan Wolverines take on the Penn State Nittany Lions at 
Madison Square Garden Saturday.

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Managing Podcast Editors

Researcher talks behavioral trends 
regarding American energy consumption
Lauren Knapp presents work on environmental attitudes in the face of global warming

Fifteen students, professors, 
researchers 
and 
community 
members 
gathered 
in 
Weill 
Hall Friday to listen to Lauren 
Knapp, a researcher at the Energy 
Institute, present discoveries on 
American behaviors and attitudes 
towards energy. 
Due to the increasing effects 
of 
global 
warming, 
Knapp 
believes it is important for energy 
consumers to be informed about 
the varying types of alternative 
energy sources.
“Arguably one of the largest 
challenges in society today is 
the pressing need for deep, deep 
energy 
prioritization,” 
Knapp 

said. 
The research, coming from 
a 
five-year 
survey, 
showed 
consumer concerns about energy 
affordability have decreased, and 
concern regarding energy’s effect 
on the environment has increased 
significantly over the past five 
years.
For a little over five years, 
the Energy Institute has been 
working in collaboration with 
researchers at the Institute of 
Social Research (ISR), the world’s 
largest academic social science 
survey and research organization, 
to create an all-purpose study that 
looks into the human concern 
about the environmental impact 
of energy usage.
The two institutes developed 

energy-related questions to add 
to the University of Michigan 
Survey of Consumers, and in the 
fall of 2013, the Energy Survey 
was released.
The survey has run quarterly 
for five years, taking place in the 
fall, winter, spring and summer. 
Utilizing a random-digit dialing 
procedure, researchers gathered 
data from adult men and women 
respondents from all over the 
country. 
Approximately 
500 
households were asked a series 
of 18 questions regarding their 
attitudes toward energy.
John DeCicco, a research 
professor at the Energy Institute 
and director of the Energy 
Survey, said the survey really is a 
“psychology-based survey,” as it 
studies attitudes more than 
statistical data.
“We ask pretty broad 
questions about people’s 
feelings about energy, it’s 
really 
about 
attitudes,” 
DeCicco said. “We ask how 
people feel about the cost of 
energy, or how affordable 
they feel it is. Then, we 
ask 
people 
about 
their 
thoughts on the reliability 
of energy and about the 
environmental impact of 
energy, or how much they 
think energy impacts the 
environment.”
After five years of data, 
DeCicco, 
Knapp 
and 
Sarah Mills, senior project 
manager at the Ford School 
of Public Policy, began 
to analyze the array of 
feedback. Knapp specifically 
looked into the outpouring 
of responses in relation 
to the societal value that 
Americans place on coastal 
energy, transportation and 
nature-based infrastructure 
systems.
Within 
her 
findings, 
she looked into the social 

costs and benefits derived from 
the multitude of wind energy 
developments in the U.S.
Knapp 
then 
noticed 
that 
depending on one’s regional 
location, their concern toward 
energy 
on 
the 
environment 
varied. In a recent investigation 
done by the Pew Research Center, 
researchers found those living 
in coastal areas place greater 
importance on the problems 
associated with climate change. 
The study also found different 
energy prices and affordability 
programs might also play a role in 
this association.
DeCicco said the next question 
in the research would include 
how these findings will change 
human behavior.
“The next kind of question 
is does the concern for the 
environment translate in any 
way to them acting differently,” 
DeCicco said. “Is it a general 
concern where they don’t do 
anything about it. Or does it 
motivate them to change their 
behavior in some way?”
One 
of 
the 
behaviors 
consumers 
of 
certain 
utility 
companies are adopting is to pay 
an extra eight cents extra per 
kilowatt hour on their electric 
bills to get renewable energy. 
These include wind power or 
solar power alternatives provided 
by local utility companies. To 
DeCicco’s knowledge, there are 
no programs like this currently 
found in the state of Michigan.
So far, green pricing programs 
serve 597 counties across 24 states 
according to the researchers’ 
PowerPoint. Some of the top green 
pricing utilities include Portland 
General Electric, PacifiCorp and 
Austin Energy.

SAMANTHA SMALL 
Daily Staff Reporter

Read more at 
MichiganDaily.com

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