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The Michigan Daily — michigandaily.com
News
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The Michigan Daily Hockey beat traveled to New York City to cover the Michigan Wolverines take on the Penn State Nittany Lions at
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Managing Podcast Editors
Researcher talks behavioral trends
regarding American energy consumption
Lauren Knapp presents work on environmental attitudes in the face of global warming
Fifteen students, professors,
researchers
and
community
members
gathered
in
Weill
Hall Friday to listen to Lauren
Knapp, a researcher at the Energy
Institute, present discoveries on
American behaviors and attitudes
towards energy.
Due to the increasing effects
of
global
warming,
Knapp
believes it is important for energy
consumers to be informed about
the varying types of alternative
energy sources.
“Arguably one of the largest
challenges in society today is
the pressing need for deep, deep
energy
prioritization,”
Knapp
said.
The research, coming from
a
five-year
survey,
showed
consumer concerns about energy
affordability have decreased, and
concern regarding energy’s effect
on the environment has increased
significantly over the past five
years.
For a little over five years,
the Energy Institute has been
working in collaboration with
researchers at the Institute of
Social Research (ISR), the world’s
largest academic social science
survey and research organization,
to create an all-purpose study that
looks into the human concern
about the environmental impact
of energy usage.
The two institutes developed
energy-related questions to add
to the University of Michigan
Survey of Consumers, and in the
fall of 2013, the Energy Survey
was released.
The survey has run quarterly
for five years, taking place in the
fall, winter, spring and summer.
Utilizing a random-digit dialing
procedure, researchers gathered
data from adult men and women
respondents from all over the
country.
Approximately
500
households were asked a series
of 18 questions regarding their
attitudes toward energy.
John DeCicco, a research
professor at the Energy Institute
and director of the Energy
Survey, said the survey really is a
“psychology-based survey,” as it
studies attitudes more than
statistical data.
“We ask pretty broad
questions about people’s
feelings about energy, it’s
really
about
attitudes,”
DeCicco said. “We ask how
people feel about the cost of
energy, or how affordable
they feel it is. Then, we
ask
people
about
their
thoughts on the reliability
of energy and about the
environmental impact of
energy, or how much they
think energy impacts the
environment.”
After five years of data,
DeCicco,
Knapp
and
Sarah Mills, senior project
manager at the Ford School
of Public Policy, began
to analyze the array of
feedback. Knapp specifically
looked into the outpouring
of responses in relation
to the societal value that
Americans place on coastal
energy, transportation and
nature-based infrastructure
systems.
Within
her
findings,
she looked into the social
costs and benefits derived from
the multitude of wind energy
developments in the U.S.
Knapp
then
noticed
that
depending on one’s regional
location, their concern toward
energy
on
the
environment
varied. In a recent investigation
done by the Pew Research Center,
researchers found those living
in coastal areas place greater
importance on the problems
associated with climate change.
The study also found different
energy prices and affordability
programs might also play a role in
this association.
DeCicco said the next question
in the research would include
how these findings will change
human behavior.
“The next kind of question
is does the concern for the
environment translate in any
way to them acting differently,”
DeCicco said. “Is it a general
concern where they don’t do
anything about it. Or does it
motivate them to change their
behavior in some way?”
One
of
the
behaviors
consumers
of
certain
utility
companies are adopting is to pay
an extra eight cents extra per
kilowatt hour on their electric
bills to get renewable energy.
These include wind power or
solar power alternatives provided
by local utility companies. To
DeCicco’s knowledge, there are
no programs like this currently
found in the state of Michigan.
So far, green pricing programs
serve 597 counties across 24 states
according to the researchers’
PowerPoint. Some of the top green
pricing utilities include Portland
General Electric, PacifiCorp and
Austin Energy.
SAMANTHA SMALL
Daily Staff Reporter
Read more at
MichiganDaily.com
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