Each Wednesday, Lecturer 

David Cho flies from his home 
in Portland, Oregon to Ann 
Arbor to teach his Thursday 
sports management course in 
the Kinesiology Department. 
A little over 24 hours later, he 
flies back to Portland Friday 
morning.

“What inspires me is my 

connection to this place,” Cho 
said. “I am a law school and 
business school grad, I met 
my wife here and I have such 
strong ties to the University 
that the opportunity to teach 
my first class at Michigan far 
outweighs the time and travel 
to get here. For me, I always 
thought that if I did have the 
opportunity to teach it would 
start at a smaller university or 
a less prestigious university. I 
never thought I would get my 
first opportunity at a place 
like Michigan.”

Cho earned a J.D./M.B.A. 

at the University of Michigan 
in 
2006 
after 
graduating 

from 
Harvard 
University 

with a bachelor’s degree in 
Biochemistry. Cho is currently 
the director of partnership 
activation and event retail at 
adidas America.

In this role, Cho manages 

a team that operates adidas 
retail programs outside of the 
approximately 200 traditional 
adidas retail stores. His team 
manages the NHL New York 

City store and partners with 
events including ComplexCon, 
the U.S. Open and the Boston 
Marathon. Cho felt teaching 
was a natural progression in 
his career and something he 
had always wanted to do. He 
even thought of a course and 
created a rough draft of a 
syllabus before he met with a 
University representative.

The 
course 
Sports 

Marketing, 
Sponsorship, 

and 
Branding: 
Leveraging 

Athletes, Teams and Leagues 
in Today’s Dynamic Sports 
Landscape is divided into 
two halves. The first half 
is an evaluation of sports 
marketing 
assets 
such 
as 

athletes, teams and leagues. 
The 
second 
half 
focuses 

on 
athletic 
footwear 
and 

apparel business and how the 
product is put into market and 
consumer communication.

The 
course 
culminates 

in 
a 
final 
project 
in 

which students identify a 
hypothetical issue faced by an 
athlete, team, brand or league 
and use their knowledge from 
the class to devise a way to 
address the issue. During his 
time at the University, Cho 
completed this same project 
and he said it was this project 
that propelled him into his 
sports management career, 
beginning with a position at 
Nike.

Michigan State University 

students interrupted an MSU 
Board of Trustees meeting 
Wednesday night, protesting 
the appointment of former 
Michigan Gov. John Engler as 
interim university president. 
Faculty liaisons to the board as 
well as the university’s chapter 
of College Democrats called for 
a vote of no confidence in the 
board, the State News reported. 
The 
appointment 
follows 

the 
resignation 
of 
former 

University President Lou Anna 
Simon amid the sentencing 
of Larry Nassar, renowned 
physician for MSU and USA 
Gymnastics, for the sexual 
assault of more than 250 girls. 
The MSU Board of Trustees 
unanimously 
voted 
in 
the 

former governor Wednesday.

At the meeting, one student 

said the decision does not align 
with the values of the students 
at MSU. Another protested by 
sitting on the conference room 
table.

The 
vote 
has 
received 

widespread criticism for what 

michigandaily.com
Ann Arbor, Michigan
Friday, February 2, 2018

ONE HUNDRED AND TWENTY-SEVEN YEARS OF EDITORIAL FREEDOM

See ENGLER, Page 3

Students at 
MSU reject 
installation 
of interim

GOVERNMENT

Faculty, students worried 
former Gov. Engler won’t 
be tough on sexual assault

REMY FARKAS
Daily Staff Reporter

No Layovers: Sports management prof. 
flies to Ann Arbor every week to teach

Adidas exec David Cho says he makes the weekly trek to give back to students 

REMY FARKAS
Daily Staff Reporter

See FLYING, Page 3
The University of Michigan 

is updating their policy and 
procedures on Student Sexual 
and Gender-Based Misconduct 
and Other Forms of Interpersonal 
Violence in accordance with the 
policy’s annual review. E. Royster 
Harper, vice president for Student 
Life, announced the policy changes 
via email to students and faculty 
Thursday.

According to the email, the 

University is required to hold the 
annual review to consider existing 
policies and make revisions as 
needed. 
The 
University 
and 

representatives from the Office of 
Student Conflict Resolution, the 
Office for Institutional Equity, the 
Sexual Assault Prevention and 
Awareness Center and the Office 
of the Vice President and General 
Counsel conducted the review.

The definition of gender-based 

harassment 
will 
be 
changed 

to 
include 
the 
resolution 
of 

harassment cases that intersect 
with other federally protected 
identities such as race, national 
origin, disability or veteran status. 
The definition of intimate partner 

See MISCONDUCT, Page 3

Updates to 
‘U’ conduct 
policies on 
sex. assault 

ADMINISTRATION

Revised misconduct 
policy changes sanctioning 
process, some definitions 

RACHEL LEUNG
Daily Staff Reporter

In the midst of criticism 

regarding 
its 
Campus 

Affordability Guide, Central 
Student 
Government 
has 

undertaken 
the 
challenge 

to rework the manual to be 
more inclusive and realistic 
for low-income students at 
the University of Michigan. 
Updates include a town hall to 
be convened Monday evening 
and a revised guide. 

The Affordability Guide, 

which has since been taken 
offline after its release last 
week, received many critiques 
from the student body. Many 
claimed it to be unrealistic for 
those who come from a lower 
socioeconomic status — the 
individuals who would most 
likely use this type of guide. 
Suggestions within the guide 
included reducing spending 
on eating out, laundry services 
and impulse spending.

LSA junior Griffin St. Onge, 

a 
first-generation 
student, 

voiced 
her 
dissatisfaction 

with the guide, despite a 
general feeling CSG has made 
valid efforts to alleviate the 
wealth inequality on campus. 
According to a report from 
the Equality of Opportunity 
Project, 
66 
percent 
of 

students at the University 
are in the top 20 percent 
of the income distribution. 
This reality is mirrored in 
CSG’s representation — in its 
2016 
self-survey 
assessing 

demographic 
background, 

74.4 percent of its members 
have household incomes over 
$100,000 a year, and 37.2 
percent of these households 
make over $250,000.

“There are a lot of really 

good parts in the second half 
that outline the housing crisis 
in Ann Arbor and the available 
resources for finding more 
affordable housing and things 
like that. But I think that in 
the first half, they tried to 
make it a kind of thing that’s 
useful or applicable to the 
‘average Michigan student’,” 

Students try 
to revise CSG 
budget guide 
post fallout

City-county initiative works to 
re-educate officials on racial equity

See GUIDE, Page 3

ROSEANNE CHAO/Daily

ALICE LIU/Daily

Professor David Cho speaks to his sports marketing class at the Undergraduate Science Building on Thursday eve-
ning. 

STUDENT GOVERNMENT

‘Being Not-Rich at UM’ crowdsourced 
doc seeks to be more inclusive, realistic 

KATHERINA SOURINE

Daily Staff Reporter

Effort highlights current, past policies creating unequal outcomes for residents

While 
Ann 
Arbor 
is 

consistently named the bestplace 
to live and known as the most 
educatedcity 
in 
the 
United 

States, the surrounding areas 
of Washtenaw County know a 
different reality.

Washtenaw County is the 

eighth 
most 
economically 

segregated metropolitan region 
in the country, according to a 
city press release. Moreover, 60 

percent 
of 
African-American 

residents 
live 
in 
“low-

opportunity areas with limited 
job growth” and there is a 10-year 
life expectancy gap between 
African-American 
and 
white 

residents –– 16 years between 
Latino and white residents.

Those statistics come from 

“One 
Community: 
Advancing 

Racial Equity in Ann Arbor 
and Washtenaw County,” an 
initiative 
launched 
Monday. 

The numbers reveal segregation 
and a racial divide in health, 
job 
opportunities, 
income 

and education throughout the 
community.

In an effort to address these 

inequities, 
One 
Community 

integrates government officials 
from both the city of Ann 
Arbor and Washtenaw County 
to 
discuss 
education 
and 

public policy reformation. The 
initiative is a joint effort with 
the Government Alliance on 
Race and Equity –– a nationwide 
network of governments that 
strives to achieve equity for all. 
GARE led a session Monday on 
anti-racism training for about 

80 elected officials and staff 
members from the city and 
county, and focused on educating 
officials and providing them with 
tools to begin to address inequity 
in Ann Arbor and Washtenaw 
County.

City Administrator Howard 

Lazarus said the city plans to 
continue 
educating 
officials 

and move the discussion from 
the philosophy of equity to the 
implementation 
of 
equitable 

practices in Ann Arbor and 
countywide.

GRACE KAY

Daily Staff Reporter

See EQUITY, Page 3

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INDEX
Vol. CXXVII, No. 68
©2018 The Michigan Daily

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