the business and create its newest
location. Referred to Rotche by
a mutual friend, Knapp said her
uneasiness toward franchising
was immediately relieved after a
phone conversation with Rotche.
“I didn’t know anything about
franchising — I just thought of
McDonald’s or Subway,” Knapp
said. “I talked to John Rotche,
and by the end of the phone call
I was hooked, because the way
he talked about franchising was
this luxury, rich experience and
taking care of people who are
investing in your brand.”
After decades of experience
in franchising, Rotche founded
Franworth,
a
franchise
development company based in
downtown Ann Arbor. Franworth
partners with emerging brands,
such as TITLE Boxing Club
and Sweetwaters Coffee & Tea,
to combine their franchising
expertise
with
the
brands’
knowledge of their products.
“Helaine knows how to run
a boutique, high-end, trendy,
cutting-edge,
cool,
vibrant
boutique fitness out of New York,”
Rotche said. “But does she know
how to expand it globally in the
franchise space? She doesn’t have
that experience, nor do I have the
experience of running a rowing
boutique.”
After consulting with trainers
and former rowers, Knapp
and
her
team
members
developed a high-intensity
interval workout for rowing
and strength training.
“There’s a microphone,
there’s kick-ass music, and
they’re going to lead you back
and forth on the machine and
the mat, doing a combination
of workouts,” Knapp said.
“We also teach everybody
how to row in every single
class.”
Though Rotche said he
was not expecting much to
come from his first phone call
with Knapp, he was instantly
hooked by her ideas and
conviction.
“What she was able to do
is she took the old rowing
concept and (it) was reborn in
a very cool and trendy way,”
Rotche said. “I fell in love
with the branding. I loved the
simplicity — I love that it’s so
focused on one thing.”
Prior to her injury, Knapp
had no interest in rowing.
While fitness experts have
known the immense benefits
of rowing for quite some
time, rowing is just beginning
to gain mainstream popularity.
LSA sophomore Lilia Duncan
had never rowed before arriving
to college, but last year she tried
out and walked on the women’s
rowing team.
“I think that rowing provides
a training plan like no other,”
Duncan said. “I think that if
you’re really looking to get your
whole body in shape and your
whole body toned up, it’s a great
workout.”
Though busy with the rowing
team herself, Duncan said she
knows many of her peers are
always searching for trendy,
effective ways to work out.
“I know people are constantly
looking for new ways for fitness
like SoulCycle, like so many
people are into that,” Duncan
said. “I guess it’s cool because
going to the gym over and
over again kind of gets boring,
and having a little twist to try
something where it could actually
be applicable to going in a boat
and actually doing it – I think
that’s a cool experience.”
During
her
undergraduate
career, Knapp struggled to find
a fun place to work out and
de-stress with friends. After
moving
to
New
York
after
graduation, Knapp “fell in love
with boutique fitness,” and said
she hopes to bring this joy to the
Ann Arbor community.
“I’m very excited because I
would have loved this on campus,”
Knapp said. “I would have loved a
place that could be a community
of like-minded people that were
doing something that’s good for
our bodies — and our minds.”
MIDNIGHT BOOK CLUB
Tablecloths
covering
the
cafeteria-style
tables
and
a
roaring fire projected on the wall
was what greeted diners at North
Quad Residence Hall Thursday
evening. While some may have
confused the dining hall for a
luxe restaurant, the event was
really a surprise from Michigan
Dining, which planned a “pop-
up dinner” for the night and
treated students to table-service
and a gourmet meal.
According to a tweet from
MDining, the event was the
largest surprise pop-up dinner in
its history. The surprise was part
of a series for MDining, but in the
past, MDining served only about
20 randomly-selected diners for
each pop-up dinner. This time,
575 guests were served.
Elliott
Rains,
marketing
coordinator
for
Michigan
Dining, said MDining had never
tried the concept on such a large
stage.
“This was our first attempt at
‘popping up’ for an entire dining
hall!” he wrote in an email. “The
goal of our pop-ups is to give our
students a unique and enjoyable
experience. In our smaller pop-
ups, it gives our students and
chefs an opportunity to meet and
talk with one another. We also
love that it lets our chefs think
outside the box and get creative
with their menus.”
Guests were treated to a
three-course meal, with entrees
including New York strip with
glace viande, herbed salmon
topped with wild-caught shrimp
and
a
vegetable
napoleon.
Diners finished their meals with
decadent tiramisus topped with
coffee creme anglaise, chocolate
ganache and fresh raspberries.
LSA
sophomore
Kenneth
O’Donnell attended the event
and was shocked when he
walked into North Quad on
Thursday evening.
“I had no idea — it was very
surprising,” O’Donnell said. “It
was really cool though, it was
like a good surprise. It was really
fancy.”
The North Quad team made
the pop-up dinner possible with
help from team members from
other dining halls, including
Executive Chef Frank Turchan.
2A — Monday, January 29, 2018
The Michigan Daily — michigandaily.com
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Behind the Story
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News
ROBERT BUECHLER/Daily
The Midnight Book Club, a student comedy improv group, performs in Angell Hall Saturday.
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MONDAY:
Looking at the Numbers
LSA Launches New English Minor to Student Approval
Starting this fall, the University of Michigan’s English Department will
offer a new English minor that requires 15 credits.
Women in University economics challenge
underrepresentation, disparity
Eight days and 156 impact statements later, each as powerful as the
one before, Aquilina sentenced Nassar to 40 to 175 years in state prison.
Students call CSG Campus Affordability Guide "out of touch"
“It’s 80 pages long,” he said. “A lot of this is just hugely extraneous
material that’s not relevant and is just taking up space.”
Morgan McCaul: From Victim to Survivor
Eight days and 156 impact statements later, each as powerful as the
one before, Aquilina sentenced Nassar to 40 to 175 years in state prison.
Report: Michigan Coaching Staff Undergoing more Shakeups
The shiftiness of Karan Higdon and Chris Evans were a band-aid as the
run game averaged 177.7 yards per game.
Michigan alum offers in-flight baby delivery service
A reflection of his “Leaders and the Best” roots, Hemal offered his
assistance and soon discovered passenger Toyin Ogundipe had gone
into labor 35,000 feet up in the air off the southern coast of Greenland.
ON THE DAILY: THREE MICHELIN STARS FOR NORTH QUAD