the business and create its newest 
location. Referred to Rotche by 
a mutual friend, Knapp said her 
uneasiness toward franchising 
was immediately relieved after a 
phone conversation with Rotche.

“I didn’t know anything about 

franchising — I just thought of 
McDonald’s or Subway,” Knapp 
said. “I talked to John Rotche, 

and by the end of the phone call 
I was hooked, because the way 
he talked about franchising was 
this luxury, rich experience and 
taking care of people who are 
investing in your brand.”

After decades of experience 

in franchising, Rotche founded 
Franworth, 
a 
franchise 

development company based in 
downtown Ann Arbor. Franworth 
partners with emerging brands, 
such as TITLE Boxing Club 
and Sweetwaters Coffee & Tea, 

to combine their franchising 
expertise 
with 
the 
brands’ 

knowledge of their products.

“Helaine knows how to run 

a boutique, high-end, trendy, 
cutting-edge, 
cool, 
vibrant 

boutique fitness out of New York,” 
Rotche said. “But does she know 
how to expand it globally in the 
franchise space? She doesn’t have 
that experience, nor do I have the 
experience of running a rowing 
boutique.”

After consulting with trainers 

and former rowers, Knapp 
and 
her 
team 
members 

developed a high-intensity 
interval workout for rowing 
and strength training.

“There’s a microphone, 

there’s kick-ass music, and 
they’re going to lead you back 
and forth on the machine and 
the mat, doing a combination 
of workouts,” Knapp said. 
“We also teach everybody 
how to row in every single 
class.”

Though Rotche said he 

was not expecting much to 
come from his first phone call 
with Knapp, he was instantly 
hooked by her ideas and 
conviction.

“What she was able to do 

is she took the old rowing 
concept and (it) was reborn in 
a very cool and trendy way,” 
Rotche said. “I fell in love 
with the branding. I loved the 
simplicity — I love that it’s so 
focused on one thing.”

Prior to her injury, Knapp 

had no interest in rowing. 
While fitness experts have 
known the immense benefits 
of rowing for quite some 

time, rowing is just beginning 
to gain mainstream popularity. 
LSA sophomore Lilia Duncan 
had never rowed before arriving 
to college, but last year she tried 
out and walked on the women’s 
rowing team.

“I think that rowing provides 

a training plan like no other,” 
Duncan said. “I think that if 
you’re really looking to get your 
whole body in shape and your 
whole body toned up, it’s a great 
workout.” 

Though busy with the rowing 

team herself, Duncan said she 
knows many of her peers are 
always searching for trendy, 
effective ways to work out.

“I know people are constantly 

looking for new ways for fitness 
like SoulCycle, like so many 
people are into that,” Duncan 
said. “I guess it’s cool because 
going to the gym over and 
over again kind of gets boring, 
and having a little twist to try 
something where it could actually 
be applicable to going in a boat 
and actually doing it – I think 
that’s a cool experience.”

During 
her 
undergraduate 

career, Knapp struggled to find 
a fun place to work out and 
de-stress with friends. After 
moving 
to 
New 
York 
after 

graduation, Knapp “fell in love 
with boutique fitness,” and said 
she hopes to bring this joy to the 
Ann Arbor community.

“I’m very excited because I 

would have loved this on campus,” 
Knapp said. “I would have loved a 
place that could be a community 
of like-minded people that were 
doing something that’s good for 
our bodies — and our minds.”

MIDNIGHT BOOK CLUB

Tablecloths 
covering 
the 

cafeteria-style 
tables 
and 
a 

roaring fire projected on the wall 
was what greeted diners at North 
Quad Residence Hall Thursday 
evening. While some may have 
confused the dining hall for a 
luxe restaurant, the event was 
really a surprise from Michigan 
Dining, which planned a “pop-
up dinner” for the night and 
treated students to table-service 
and a gourmet meal.

According to a tweet from 

MDining, the event was the 
largest surprise pop-up dinner in 

its history. The surprise was part 
of a series for MDining, but in the 
past, MDining served only about 
20 randomly-selected diners for 
each pop-up dinner. This time, 
575 guests were served.

Elliott 
Rains, 
marketing 

coordinator 
for 
Michigan 

Dining, said MDining had never 
tried the concept on such a large 
stage.

“This was our first attempt at 

‘popping up’ for an entire dining 
hall!” he wrote in an email. “The 
goal of our pop-ups is to give our 
students a unique and enjoyable 

experience. In our smaller pop-
ups, it gives our students and 
chefs an opportunity to meet and 
talk with one another. We also 
love that it lets our chefs think 
outside the box and get creative 
with their menus.”

Guests were treated to a 

three-course meal, with entrees 
including New York strip with 
glace viande, herbed salmon 
topped with wild-caught shrimp 
and 
a 
vegetable 
napoleon. 

Diners finished their meals with 
decadent tiramisus topped with 
coffee creme anglaise, chocolate 

ganache and fresh raspberries.

LSA 
sophomore 
Kenneth 

O’Donnell attended the event 
and was shocked when he 
walked into North Quad on 
Thursday evening.

“I had no idea — it was very 

surprising,” O’Donnell said. “It 
was really cool though, it was 
like a good surprise. It was really 
fancy.”

The North Quad team made 

the pop-up dinner possible with 
help from team members from 
other dining halls, including 
Executive Chef Frank Turchan.

2A — Monday, January 29, 2018
The Michigan Daily — michigandaily.com

TUESDAY:
By Design 

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Behind the Story

WEDNESDAY:

This Week in History 

News

ROBERT BUECHLER/Daily

The Midnight Book Club, a student comedy improv group, performs in Angell Hall Saturday.

FITNESS
From Page 1A

THURSDAY:
Twitter Talk

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MONDAY:

Looking at the Numbers

LSA Launches New English Minor to Student Approval

Starting this fall, the University of Michigan’s English Department will 
offer a new English minor that requires 15 credits. 

Women in University economics challenge 
underrepresentation, disparity

Eight days and 156 impact statements later, each as powerful as the 
one before, Aquilina sentenced Nassar to 40 to 175 years in state prison.

Students call CSG Campus Affordability Guide "out of touch"

“It’s 80 pages long,” he said. “A lot of this is just hugely extraneous 
material that’s not relevant and is just taking up space.”

Morgan McCaul: From Victim to Survivor

Eight days and 156 impact statements later, each as powerful as the 
one before, Aquilina sentenced Nassar to 40 to 175 years in state prison.

Report: Michigan Coaching Staff Undergoing more Shakeups

The shiftiness of Karan Higdon and Chris Evans were a band-aid as the 
run game averaged 177.7 yards per game.

Michigan alum offers in-flight baby delivery service

A reflection of his “Leaders and the Best” roots, Hemal offered his 
assistance and soon discovered passenger Toyin Ogundipe had gone 
into labor 35,000 feet up in the air off the southern coast of Greenland.

ON THE DAILY: THREE MICHELIN STARS FOR NORTH QUAD

