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September 05, 2017 - Image 2

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The Michigan Daily

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2A — Tuesday, September 5, 2017
The Michigan Daily — michigandaily.com

Tweets
Follow @michigandaily

Justin Wolfers
@JustinWolfers

My message to #Dreamers
at @umich is simple: Wel-
come to class.

Michigan Students
@UMichStudents

Ugh. Welcome weekend is
over and now I gotta go back
to being a mediocre student.

edamami
@jamsjohns

umich is a lotta average
looking white boys lemme
tell u

Dr. Mark Schissel
@DrMarkSchlissel

New discoveries, good
friends, favorite places &
amazing knowledge await at
@UMich. Welcome to a new
academic year!



CAMPUS EVENTS & NOTES

Moth StorySLAM:
Schooled

WHAT: The Story Slam will
feature five-minute stories
centered around the theme of
school. Attendees can sign up
to share stories, serve on the
judges panel or simply watch.

WHO: Michigan Radio

WHEN: 7:30 p.m. to 9:00 p.m.

WHERE: Greyline, 100 N
Ashley St.

Indian Classical Dance

WHAT: A number of classically
trained artists will showcase rasas,
or art disciplines, including vocals,
traditional instruments and dance
performances.

WHO: Kerrytown Concert House

WHEN: 7 p.m. to 9 p.m. $20
general, $15 students/seniors

WHERE: 415 North Fourth Ave.

Pre-Health Orientation

WHAT: Incoming students
interested in pre-health career
tracks will learn about resources
at the University. Participants
should bring their UM ID.

WHO: University Career Center
WHEN: 6 p.m. to 7 p.m. (A-N last
names) and 7:30 p.m. to 8:30 p.m.
(M-Z last names)

WHERE: Modern Languages
Building, Auditorium 3

First Step Sessions

WHAT: Students interested in
studying abroad through CGIS
must attend a session to learn
about program options, financial
aid and applying to various trips.

WHO: Center for Global and
Intercultual Study

WHEN: 12 p.m. to 12:30 p.m.

WHERE: Weiser Hall, Suite 255

Economic History

WHAT: As a part of the
Economic History lecture
series; Northwestern University
professor Joe Ferrie will teach
a seminar on World War II’s
Lanham Pre-Schools and Later
Life Human Capital.
WHO: Department of Economics

WHEN: 2:30 p.m. to 4 p.m.

WHERE: Lorch Hall Rm. 201

Makeup Party workshop

WHAT: Makeup artist Hannah
Butler will provide makeup tips
and techniques. Participants
can follow along with their own
makeup bags.

WHO: Ann Arbor District
Library

WHEN: 7 p.m. to 8:30 p.m.

WHERE: 343 S. Fifth Ave.

Children of Men
screening

WHAT: This critically acclaimed
2006 release starring Clive Owen
is a dystopian film exploring
hope, religion and environmental
destruction.

WHO: Michigan Theater
Summer Classics
WHEN: 7 p.m.

WHERE: Michigan Theater, 603
E. Liberty St.

M Farmers Market at
Wolverine Tower

WHAT: Buy locally sourced
fruits and vegetables. M Market
is a partnership between
MHealthy, Michigan Medicine,
MDining, CSG and Planet Blue.
The market is open on select
Tuesdays throughout the Fall.

WHO: MHealthy

WHEN: 10 a.m. to 1 p.m.

WHERE: Wolverine Tower
Ground Level

420 Maynard St.

Ann Arbor, MI 48109-1327

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The Michigan Daily (ISSN 0745-967) is published Monday through Friday during the fall and winter terms by students at the
University OF Michigan. One copy is available free of charge to all readers. Additional copies may be picked up at the Daily’s office
for $2. Subscriptions for September-April are $225 and year long subscriptions are $250. University affiliates are subject to a
reduced subscription rate. On-campus subscriptions for fall term are $35. Subscriptions must be prepaid. The Michigan Daily is a
member of The Associated Press and The Associated Collegiate Press.

REBECCA LERNER
Managing Editor rebler@michigandaily.com

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Managing News Editor alexastj@michigandaily.com
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Special Projects Manager

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Senior Photo Editors: Zoey Holmstrom, Evan Aaron, Alexis Rankin
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At 4:19 p.m. on Monday, Sept. 4, the

Diag was packed with freshmen looking for

Angell Hall. Suddenly, as the clock struck

4:20, the whoops and hollers of University

of Michigan shinobi echoed over the trees.

Heads darted toward the corner of North

University and State Street. A plethora of

anime cosplayers was barreling towards the

Block M.

In a momentous display of solidarity,

courage and love of meme culture, about

200 students pulled themselves up by their

ninja sandals, threw their arms into the

wind and booked it across the Diag as a part

of the “Run Across the Diag Naruto Style”

Facebook event. Naruto, a popular Japanese

anime, features a young shinobi (dubbed

as ninja in the U.S. version) named Naruto

Uzumaki and centers around his quest to be

a respected ninja.

According to the Facebook description,

the event spawned from a previous event

in Pittsburgh titled “Come to the Smash

Mouth Concert Dressed as Shrek” and

gained further popularity in the infamous

“UMich Memes for Wolverteens” page.

For those unfamiliar with the

particular techniques of running like

Naruto, wikiHow reports proper form

mandates a true shinobi should lean

forward with your back straight, keep your

head up to look for oncoming enemies and

hold both arms behind you for maximum

speed.

Engineering junior Veronika Bayer,

who created the event, led the pack of meme

enthusiasts in full Naruto cosplay with the

orange jacket, pants and headband. She

cited meme and troll culture as the main

reasons for the event’s popularity online

and the large physical attendance. She also

said many of the attendees watched the

Naruto anime when they were younger and

can now unleash their inner child as they

run across the campus they love so much.

“Michigan is a place where everyone

can learn how to be free and enjoy

themselves and really embrace themselves

in all of their weirdness and quirks,” she

said.

ON THE DAILY: RUN, NARUTO, RUN!

SAM MOUSIGIAN/Daily

Students run in “Naruto Style” across the Diag Monday afternoon.

MEME RIES

Just in time for tailgate

season, a new product has
arrived at the University of
Michigan’s campus: the Bois.
The Bois is a luxury bottle-
opening wallet — founders Ken
Kernen and Philip Ruffini call it
the first of its kind.

Business students Kernen, a

sophomore, and Ruffini, a junior,
met through the Delta Upsilon
fraternity but have become
better friends through their
shared interests in e-commerce
businesses and enrollment in
Ross School of Business.

“Whenever I have a question,

he is able to provide some
feedback,”
Kernen
said
of

Ruffini. “We will shoot each
other
messages
and
they’ll

either
be
about
minimum

order quantity or just a fun
conversation
immediately.

There is no barrier or hesitation
to have any conversation with
him.”

In June of 2017, Kernen

received a phone call from
Ruffini
in
regard
to
the

popularity of project-funding
site
Kickstarter
and
asked

Kernen as to what he thought
about
pursuing
something

within
the
Kickstarter

marketplace. Kickstarter is a
crowdfunding site that provides
a platform for entrepreneurs to
gauge interest and demand for
their products. Sellers choose a
monetary goal and a time frame
in which they plan on raising

those funds — if they do not
succeed, they do not make any
money.

“He’s a very entrepreneurial

guy, and is able to recognize
opportunity very easily,” Kernen
said. The two decided to begin
working together to create a
product.

“The first week was just ideas,

ideas, ideas,” Kernen said about
the events following the phone
call. “We were thinking about
doing wallets, some sort of
wallet. And then we were like,
‘It would be cool if it had a bottle
opener on it.’”

In week two, the decision

about what materials to use
began.

Student entrepreneurs reinvent
wallet with attached bottle opener

Coined the “Bois,” the device was the result of brainstorming various products

Read more at
MichiganDaily.com

Read more at
MichiganDaily.com

RACHEL LEVY
Daily Staff Reporter

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