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3-News

The Michigan Daily — michigandaily.com
News
Monday, December 5, 2016 — 3A

entrepreneurship programs —
said the creation of a minor in
entrepreneurship,
which
was

founded in winter 2014, has
empowered students from all
academic backgrounds to learn
about starting small businesses.

“Since the introduction of the

campus-wide minor, students
from all schools and colleges can
access new hands-on courses,
creating
more
opportunities

to connect, network and build
successful
entrepreneurial

teams pulling from a variety of
disciplines,” Ybarra said in a
press release. “The University
embraces entrepreneurship from
all angles because the greater
diversity in programming and
disciplines in entrepreneurship,
the greater UM’s contributions
can be to the state and to the
nation.”

In addition to the academic

resources,
many
students,

including
Business
junior

Erin Johnson, the president
of OptiMize, cited community
engagement
in
student-led

entrepreneurship organizations
— which are a significant part of
The Princeton Review’s ranking
methodology — as valuable to
the
development
of
student

innovations.

OptiMize is a community for

students to help address social
issues through entrepreneurial
ventures, Johnson said. The

program
offers
mentorship

opportunities with community
business
leaders,
student-

led
discussion
groups
and

workshops.

“Mentorship and the massive

alumni
network
are
very

important to us,” Johnson said.
“For our mentorship programs,
the people who collaborate with
OptiMize groups tend to be local
business leaders and alumni who
want to help. Some of our best

resources come from an array
of sources. For example, we
have worked with people from
Zingerman’s to teach us vision
and leadership skills. But what
is probably the best thing about
being in the area and having
access to the alumni network
is that if you are interested in
something, there’s a good chance
that someone from Michigan has
been involved in that field.”

One such connection, Johnson

said,
was
the
Detroit-based

Michigan
Urban
Farming

Initiative.
The
initiative,

which was started by former
OptiMize members, works to
provide Detroit locals with fresh
produce to address the problems
associated
with
urban
food

deserts.

“Just last week, the team

received $2 million of funding
for an ‘agrihood,’ which is
essentially an urban farm in a
Detroit neighborhood — the first
of its kind in America,” Johnson
said.

The success of the Michigan

Urban
Farming
Initiative,

she added, also points to the
potential for student success
in entrepreneurship from the
University.

“It’s cool because they, like

every other OptiMize group,
began
with
two-to-three

thousand dollars in funding, and
now they are receiving millions
of dollars to continue the work
that they began here at the
University,” Johnson said. “And
that, to me, is the most inspiring
part of OptiMize — that it’s not
just something that happens
when you’re at the University,
it’s something that you start here
and use to start to build your
lives.”

Business
junior
Danny

Sheridan said he had experienced
academic and community support
with his own entrepreneurial
venture, Woodside Distributors,
which is a national distribution
company for home improvement,
automotive, sporting and other
goods.

“The way that I was able

to best take advantage of the
entrepreneurial
opportunities

during my time here has not
really been through the classes
but by meeting with the people
that are here,” Sheridan said.
“It was by meeting with faculty
and other students and having
engaging conversations about
our interests, and going from

there.”

In April, Sheridan and his

business partners won “The

Startup,” a University-sponsored
competition funded and run by
the Center for Entrepreneurship.
The CFE, which was created
in 2008, began as an initiative
at the College of Engineering,
but has since expanded to offer
entrepreneurship education for
students in all colleges.

The Woodside Distributors

team took home a grand prize of
$15,000, which Sheridan used to
help the company’s growth.

“That money helped us hire

staff,” Sheridan said. “Now we
have a team of 12 people, and has
enabled us to de-risk some of our
startup capital. And I think that
the 12 University of Michigan
students who have jobs would be

very appreciative of that money.”

Over time, Sheridan said,

this money has also enabled
significant growth. From 2015
to 2016, Woodside Distributors
financially grew from $2 million
to $3.5 million.

However, it was not just the

University’s
participation
in

entrepreneurship that enabled
Woodside
Distributors
to

succeed. Sheridan said support
from the Ann Arbor business
community proved to be among
the
greatest
assets
in
the

development of their business
model.

Through Sheridan’s mentor,

Adrian Fortino, a partner at the
Mercury Fund, a venture capital
firm in based out of Texas with
offices in Ann Arbor, the team at
Woodside Distributors was able
to meet with people at Nutshell, a
customer resource management
firm, and learn from experts in
their field.

“The people at Nutshell taught

us how to use their software,
which would have probably cost
a lot for other people, but because
we are Michigan students, it was
no big deal; Adrian Fortino was
able to hook us up,” Sheridan
said.

ENTREPRENEURS
From Page 1A

way to overcome adversity. I
think that it’ll be great for our
community to have a different
lens.”

Much of Bernstein’s talk

was made up of anecdotes
from his own experiences with
overcoming the adversity he
faced being blind in pursuit of
inclusion. Despite his disability,
he successfully completed 20
marathons and a full Ironman,
which is a triathlon composed
of a 2.4-mile swim, a 112-mile
bicycle ride and a marathon
26.2-mile run.

He also spoke on his long

recovery after a severe accident
in Central Park when he was
hit by a biker while walking
unassisted along a path he
had memorized. During the 10
weeks he spent recovering in the
hospital, he learned to appreciate
even accomplishments as small
as being able to sit up in bed.

“In life, it’s those simple

things that people desperately
want,
that
others
don’t

appreciate,” Bernstein said. “As
you all go through your lives,
I would ask you to celebrate
every
accomplishment
you

have, no matter how small and
insignificant you think it is.”

He also emphasized how

being a justice on the Supreme
Court tied back to these ideals.

Bernstein described his job

as a justice as a rewarding but
intense one, because in most
of the cases the court sees,

they are deciding whether the
defendants should face life in
prison.

“The
intensity
is
quite

massive, because the stakes
are incredibly high,” Bernstein
said. “Literally nothing less
than a person’s life hangs in the
balance. Whatever our report
decides will be the outcome of
this person’s life.”

As a blind justice, Bernstein

faces an extra stressor — he must
memorize all 26 cases that come
before the court each week.

“You have to be familiar

with the transcripts, and the
transcripts
are
voluminous,”

Bernstein said. “(Reading them
in braille) would be simply
impossible. Using a computer is
also ineffective because if you
wear an earpiece, you are not
relevant in the conversation.
You have to be focused on what
is happening. The only option
for me is to memorize all the
cases.”

Bringing
the
conversation

back to inclusion, Bernstein
told the audience that his
differences, and those of each
justice, are what make them so
effective as a body.

“If you have seven people

sitting around the room …
that are all from the same
background, then voices are
going to be lost,” he said. “But
if you have people that are
different, it allows you to look
at things in a different light.
You create a perspective that
otherwise wasn’t there.”

The
event
drew
a
wide

range of people, from both the
Hillel community and from the

greater University. LSA juniors
Halimat Olaniyan and Yuchen
Luo, who recently started a
student organization to promote
disability services and studies,
said they were excited to hear
Bernstein’s thoughts on the
subject.

“There’s racism and there’s

sexism,
but
there’s
also

ableism, and people don’t talk
about that a lot,” Olaniyan said.
“A lot of the words we use are
ableist … things that we don’t
think about, like ‘lame’ or ‘I’m
so ADHD,’ that affect someone
who
has
that
(disability),

and we just want to spread
awareness.”

Other students were drawn to

the event because of Bernstein’s
story.
LSA
freshman
Sam

Kole said he felt inspired by
Bernstein’s passion and drive.

“He
didn’t
let
anything

hold him back,” Kole said. “He
pushed the status quo and really
became a champion for people
with disabilities, and rose to
the highest levels of our state
government. I’m here to hear
about his fiery passion that led
him through diversity and to the
top.”

Bernstein
concluded
his

speech by talking about a
project he’s working on to
integrate disabled citizens into
the Israeli Defense Force, which
has become a law in Israel.

“This
is
how
change

happens,” he said. “We’ve been
working on this for five or six
years … Change comes in very
slow, methodical steps, but if
you don’t give up on it, that kind
of change is real.”

BERNSTEIN
From Page 1A

The
Buckeyes
made
the

playoff on the strength of
their 11-1 record, and though
Penn State came back to beat
Wisconsin
in
the
Big
Ten

Championship
on
Saturday

night, the Nittany Lions jumped
only above Michigan to No. 5.

The Orange Bowl is the

Wolverines’
highest-caliber

postseason destination since
they made the Sugar Bowl at
10-2 in 2011. They should be the
favorite, too, against a Seminoles
team with three losses in its
conference.
Michigan
has

played in the Orange Bowl just

twice before, most recently
beating Alabama in overtime on
Jan. 1, 2000, with quarterback
Tom Brady.

But heading into November,

Michigan
had
higher
hopes

for the postseason. It would
have needed a loss by Clemson
or Washington this weekend,
though, and with Penn State
jumping to No. 5 in the poll, even

that might not have been enough.

Florida
State
will
make

the 450-mile trip down from
Tallahassee, Fla., riding a six-
game
winning
streak.
The

Seminoles are 6-3 against bowl-
eligible teams, while Michigan
is 6-2 in such games. The teams
have played each other just
twice,
splitting
early-season

games in 1986 and 1991.

disappointed with the low
turnout at the event.

“I would’ve hoped for a

few more people,” he said.
“One of the things as a new
student org that is one of the
biggest challenges is kind of
gaining credibility and a voice
on campus. Leveraging social
media and all that is going to
take some time to build up so
we’ll see how that goes.”

LSA sophomore Sara Bruce

said moving forward, some
of the club members hope to
expand on the research that
they presented during the
conference.

“In the future, what we’re

going to hope to do is write
policy proposals based on our

research,” she said. “Since it
is our first semester, we had
a limited amount of time,
but in the future, we’d like to
take our research and make
suggestions to sort of solve the
problems.”

Regarding his own research,

Evans said he hopes it helps
inform people about the Paris

climate agreement.

“I’d like to see it be read by

more people and perhaps see
other people improve upon it
because Paris is a recent event
so there’s lots to uncover,” he
said.

Though he acknowledged

the club has room to grow,
Viau emphasized that he felt
proud about the progress his
team members have made so
far.

“When I first had this idea

last fall, I didn’t imagine we’d
be packing people into a room
on a Sunday right before finals
to talk about foreign policy,”
Viau said. “I was always
cautious and hopeful, and to
see that people have coalesced
around this and that it will
continue
next
semester,
I

couldn’t be more proud or be
more happy.”

BOWL
From Page 1A

POLICY
From Page 1A

AMELIA CACCHIONE/Daily

The Friars perform with alumni of the group at their 61st Annual Study Break Concert at Rackham Auditorium Friday.

and an active role in shaping its
future.

“Adient’s decision to locate

its operational headquarters
in Detroit is both strategic and
symbolic,” the press release
read. “We welcome Adient
and appreciate their long-term
commitment to the economic
viability of Detroit and to being
a key player in the automotive
industry in Michigan.”

Adient is already involved

in several other areas of
Michigan. It currently has
research
and
development

operations
in
Plymouth

and serves as the corporate
sponsor of one University
of Michigan undergraduate
design project for a upcoming
multidisciplinary
design

expo.

The
team,
composed
of

four mechanical engineering
students, will work with Adient
to design a mechanical closure
for an automotive seat track.
Engineering
senior
Mallik

Guduguntla, a member of the
team, said he thinks the inflow
of companies into Detroit and
Michigan in general provides
a strong boost in development
efforts and ability to grow.

“I’m really glad companies

are
continuing
to
invest

and grow Detroit into the
powerful city it once was,”
he said. “Bringing corporate

headquarters and jobs back
to
Detroit
will
improve

infrastructure, restaurants and
residential options. Entering
college five years ago, I never
thought of living in Detroit but
now it may be happening.”

Due to its choice to move

to Detroit, the company will
receive
about
$2
million

from the Michigan Business
Development
Program
to

invest in new job creation. The
MBDP is part of the Michigan
Economic
Development

Corporation, which provides
grants or loans to businesses for
projects that will generate new
jobs or investment.

Adient’s operation in Detroit

is expected to earn the city
approximately
$17.2
million

in net income and property
tax over the next 12 years. The
company will be the fourth
Fortune 500 company to have
their headquarters located in
the city, and is the first to move
into Detroit since 2003.

The seating supply company

evaluated 40 different locations
in and outside of Michigan
before choosing to settle in
Detroit. Detroit Mayor Mike
Duggan noted in a press release
that this decision indicates
a positive trend in economic
growth due to the influx of
businesses.

“Adient’s decision to choose

Detroit from among a large field
of competitors to base its global
headquarters is another major
vote of confidence in where we
are headed as a city,” he said.

SINGING BRE AK
DETROIT
From Page 1A

“The University

embraces

entrepreneurship
from all angles.”

“Now we have a
team of 12 people,
and has enabled us

to de-risk.”

“To see that people have

coalesced around this

and that it will continue

next semester, I couldnt

be more proud or be

more happy.”

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