Over the past few weeks, 

protests calling for action against 
discrimination on campus and 
nationwide 
have 
swept 
the 

University, drawing thousands. 
More than 100 times that number 
— about 110,000 spectators — 
watched the football team beat 
Indiana this weekend at The Big 
House, a place that can seem a 
world away from student activity 
on campus with its cameras and 
fanfare. This football season, 
however, student-athletes have 
bridged the gap on a number 
of issues, using their platform 
to call attention to social issues 
like racism and police brutality 

through demonstrations of their 
own.

University football players and 

cheerleaders have followed in the 
footsteps of San Francisco 49ers 
quarterback Colin Kaepernick, 
who began kneeling during the 
national anthem in late August 
in protest of racism against 
Black 
Americans. 
Michigan 

student-athletes 
have 
raised 

fists or taken a knee during the 
national anthem in nearly every 
game this year, beginning with 
the Sept. 24 Big Ten conference 
home opener against Penn State. 
National outlets from ESPN to 
ABC covered the players’ initial 
actions and Michigan coach 
Jim 
Harbaugh’s 
subsequent 

remarks. Though it’s been two 

Tom Lewand, a University 

alum and CEO of Shinola, a 
Detroit-based company, lectured 
Friday to an audience of about 
300 students and faculty at the 
University of Michigan about his 
experiences working in Detroit.

The event, held in Rackham 

Auditorium, was hosted by Phi 
Chi Theta, a business fraternity 
at the University.

Lewand 
said 
Detroit 
has 

played 
an 
integral 
role 
in 

his life and in the crafting of 
Shinola. He also spoke about his 
experiences nurturing a startup 
into a successful brand and the 
knowledge he gained from 20 
years in the executive office of the 
Detroit Lions, saying even after 
he was fired by the Lions after 
several disappointing seasons, he 
still wanted to stay in Detroit.

“We sensed, for the first time in 

my lifetime, a tremendous energy, 
a tremendous opportunity and 
just a tremendous activity in our 
community,” Lewand said.

Lewand was hired by Shinola 

in June 2016. He emphasized that 
skills he learned while in sports 
management have been largely 
transferrable to Shinola.

“We had to have a great 

product first, and then we had 
to give people a great experience 
and that’s the same thing at 
Shinola,” Lewand said, joking 
that a great product wasn’t 
always commonplace while he 
was with the Lions.

He also described what it was 

like to walk through the floor of 
the factory for the first time and 
listen to employees’ stories prior 
to being at Shinola.

“It’s the idea of doing well 

by doing good,” Lewand said, 
speaking to how the stories have 
inspired him.

Shinola 
has 
based 
their 

reputation on the long-standing 
narrative of manufacturing in 
Detroit, though they’ve faced 

criticism 
becasue 
parts 
for 

their products are largely not 
actually made there. This June, 
the Federal Trade Commission 
told Shinola to stop their slogan 
campaign that used phrases such 
as “Where American is Made,” 
noting that nearly 100 percent of 
the company’s watch materials 
are made overseas.

In response, Shinola added 

the phrase “Swiss and Imported 
Parts” underneath the slogan 

“Built in Detroit” on their 
watches.

In 
his 
remarks, 
Lewand 

emphasized 
his 
belief 
that 

Shinola’s 
underlying 
goal 
is 

to play a role in the economic 
development 
of 
Detroit 

by creating jobs and other 
opportunities in the community. 
Business 
sophomore 
Megan 

Graham, who attended the event, 
echoed his sentiment, saying she 

After a sloppy, snowy start that 

saw both Michigan and Indiana 
punt on their first three drives 
and the Hoosiers take a 7-3 lead 
into halftime, the 3rd-ranked 
Michigan 
football 
team 
was 

on upset alert for the second 
consecutive week.

It was a shaky debut for 

redshirt junior quarterback John 
O’Korn — who made his first 
start for the Wolverines in place 
of the injured Wilton Speight — 
but luckily for Michigan, it had 
another star to throw its weight 
behind.

Senior running back De’Veon 

Smith broke the game open with 
a career-high 158 yards and two 
huge touchdown runs from 34 
and 39 yards out in the third 
quarter, and the Wolverines (7-1 
Big Ten, 10-1 overall) pulled away 
with a 20-10 victory as snow 
covered the field at Michigan 
Stadium.

“It’s a great feeling when 

you win a football game,” said 
Michigan coach Jim Harbaugh. 
“Two opposing wills against each 
other — you have to beat that 

michigandaily.com
Ann Arbor, Michigan
Monday, November 21, 2016

ONE HUNDRED AND TWENTY-SIX YEARS OF EDITORIAL FREEDOM

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Call 734-418-4115 or e-mail 
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INDEX
Vol. CXXVI, No. 33
©2016 The Michigan Daily

NEWS......................... 2A

OPINION.....................4A

CL ASSIFIEDS............... 5A

SUDOKU..................... 2A

A R T S . . . . . . . . . . . . . . . . . . . 5 A

SPORTSMONDAY. . . . . . . . .1B

See BIG HOUSE, Page 3A

EVAN AARON/Daily

LSA freshman Emily Levy speaks at the Students for a Democratic Society “No To Trump” rally on the Diag Friday.

About 150 students and Ann 

Arbor 
residents 
gathered 
on 

the Diag Friday night to protest 
President-elect Donald Trump’s 
agenda, calling for institutional 
reform nationwide.

The 
demonstration 
was 

sponsored 
by 
the 
University 

of 
Michigan’s 
Students 
for 
a 

Democratic Society chapter. LSA 
freshman 
Liam 
Knight, 
who 

brought the chapter back to the 
University after the original chapter 
died out, said while the Facebook 
event specifically targeted Trump, 
the main goal of the protest was 

to fight larger institutions of 
discrimination and corruption in 
America.

“What we want to emphasize is 

that the problem is much larger than 
just one person,” he said. “There are 
systems and structures of power 
that allowed someone like Donald 
Trump to get elected and that is 
what we have to oppose. We want 

to make it very clear that the only 
way you can do that is by getting 
organized and protesting.”

In a list of demands on the event 

page, speakers from SDS criticized 
war, 
racism, 
gender 
identity 

discrimination and corruption from 
both sides of the political spectrum.

Chants 
during 
the 
event 

See FOOTBALL, Page 3A

AMELIA CACCHIONE/Daily

Shinola CEO Tom Lewand gives a talk at the Michigan Business Forum at Rackham Auditorium Friday. 

Running wild

De’Veon Smith helped the 

Michigan football team 

overcome a sluggish start, 

and now the Wolverines 

move onto a showdown in 

Columbus this weekend

» Page 1B

michigandaily.com

For more stories and coverage, visit

See SHINOLA, Page 3A

See PROTEST, Page 3A

Sunday’s “With All That I 

Am” open mic night for poets, 
storytellers and musicians aimed 
to provide University of Michigan 
students a space to perform and 
raise awareness about diversity 
and inclusion on campus.

Music, 
Theatre 
& 
Dance 

freshman 
Mason 
Reeves 

performed four original poems. 
He said the recent political 
climate in the wake of President-
elect 
Donald 
Trump’s 
win 

encouraged him to produce more 
of his own works.

“I’ve been inspired a lot to 

create, and I think the only way 
for me to get better at creating to 
the point where I can get people 
to listen is to at least try it out and 
keep performing,” he said.

Music, 
Theatre 
& 
Dance 

freshman Liam Allen said he 
thought this was an important 
venue for students to come 
together.

“I think a lot of the time 

people need an outlet, a space to 
feel that they are able to express 
themselves and have it be OK,” he 
said.

See OPEN MIC, Page 2A

Over season, 
athletes use 
Big House to 

speak out 

Students, A2 residents gather to 
protest Trump, systemic corruption

CAMPUS LIFE

Football players and cheerleaders kneel, 
raise their fists during national anthem

RIYAH BASHA
Daily Staff Reporter

150 gather Friday to rally against institutional racism, war

MATT HARMON
Daily Staff Reporter

Michigan 
pulls away 
on Senior 
Day, 20-10

FOOTBALL

Smith’s two touchdowns 
carry Wolverines past 
Indiana, onto Ohio State

JACOB GASE

Daily Sports Editor

CEO of Shinola dicusses company’s 
successes, relationship with Detroit

Approximately 300 faculty, students and community members attend lecture

COLIN BERESFORD

For the Daily

Open mic 
features 
‘U’ student 
narratives

CAMPUS LIFE

Performers discuss 
personal identity and 
experiences 

YOSHIKO IWAI
Daily Staff Reporter

