Startup website
will incorporate
bundle offers,
recipe feature
By JENNIFER MEER
Daily Staff Reporter
Last
spring,
LSA
junior
Danny Mak saw an open niche
in the University of Michigan’s
market for a grocery delivery
service. Since then, he and
Kinesiology
junior
Thomas
Marcus have worked to create
the Big House Market, a service
that will deliver groceries to
University students.
Set to launch by March 21, Big
House Market, which will be
accessible through its website,
targets
University
students
who are unable to travel to
grocery stores off campus.
In an interview, Marcus said
the pair thought a service like
Big House Market is essential
for the student body, and could
thrive in comparison to other
grocery delivery services in
the area. Several other food
delivery startups also exist on
campus — EnvoyNow, a student-
run service that launched this
fall, delivers food to students
from local restaurants, while
Delivice, a grocery delivery
company in Ann Arbor, was
founded in February 2014.
“We just saw that there was
an opportunity for it, and that
it’s a relatively small startup,
and that we think that we can
do it better, just with more
features to offer and a more
integrative web platform that
is easier to use and has more
incentives for continuing to use
it,” Marcus said. “We realized
how many people we know for
a fact we can reach right away
upon starting, and we realized
this is a great idea worth going
with.”
The duo pointed to what
they believe is a market need
for same-day and next-day
deliveries of food, especially for
college students who don’t have
cars and have busy schedules.
LSA junior Emma Planet said
she thought the service would
be helpful, and meet needs she
has as a student.
“I think it would make things
much more efficient,” she said.
“It would save a lot of time and
energy for someone who has a
huge assignment coming up and
they are frantic that they need
to go get food. Also, I think
that it would be convenient for
people who don’t live on central
or someplace where you can’t
get food so easily. I would use
it.”
Marcus said receiving the
Evans
Scholarship,
which
awarded both him and Mak a
full-ride scholarship to attend
the University, motivated them
to pursue the project.
“The scholarship has kind
of brought us toward pushing
toward doing stuff that you’re
not 100 percent comfortable
with,” he said. “This is kind
of the first step in our lives
that we feel is pushing for big
goals, trying to get big things
done, and we think that it’s
a great idea that’s going to
penetrate Ann Arbor pretty
well. The scholarship has
given us those values.”
As
for
what
makes
their
company
unique
to
competitors,
Marcus
described
the
advantages
of
bundles
—
pre-designed
collections of groceries — and
recipes. Each “bundle” aims
to target a different kind of
customer
and
to
optimize
efficiency and timeliness for
the customer.
“For example, some of the
bundles will be a healthy
bundle, a cooking bundle, a
munchies or snack bundle,”
he said. “ In addition to that,
we think we’re going to have
pre-made recipes, where we go
online and we find ingredients
for an easy-to-make recipe for
a college student, and then sell
that as a whole pack. So if it’s
pasta, we’ll sell the pasta, the
sauce, the butter and whatever
else is needed — something
like that, something simple.
That’s not offered on any of the
other websites. So that’s a big
differentiator.”
Mak added that another perk
of their service is same-day
delivery, which many of their
competitors do not offer. He
said the team is now looking
to finalize the project and hire
employees by next year.
“I really think, it’s just about
getting used to the process,
getting used to the whole
business, the ins and outs of
the business and then having
employees,” Mak said. “That’s
really the main goal by next
year.”
Marcus said he hopes the
company sees expansions in
the future, including adding
categories to the inventory
of products and launching a
mobile application.
“Once
we
have
more
customers, more people relying
on us, more drivers, we were
considering
adding
to
the
inventory as we go along,”
Marcus said. “We’re probably
going to have a couple thousand
options
to
start.
However,
there are still categories — not
food categories — but stuff that
Kroger would sell that people
could find useful, that we’re not
going to have. Like toiletries,
for example.”
2-News
2 — Tuesday, March 8, 2016
News
The Michigan Daily — michigandaily.com
ON THE DAILY
RYAN MCLOUGHLIN/Daily
Ann Arbor resident Hanna Raithel promotes U.S. Sen. Bernie
Sanders’ (D-Vt.) rally in front of the Union on Monday.
GAINING SU PPORT
Ted Cruz, a professor
at the University of
California, San Diego
— not to be confused
with Sen. Ted Cruz (R–
Tex.), one of the current
candidates vying for the
Republican presidential
nomination — will
discuss the San Diego-
Tijuana border at the
University of Michigan
on Mar. 11.
Prof. Cruz and Fonna
Forman, also a professor
at the University of
California, San Diego,
will deliver the lecture,
focusing on the the
political and urban
architecture of the
border.
Though they
share a name, Prof.
Cruz’s perspectives on
immigration and the
U.S.-Mexico border
sharply contrast the
senator’s immigration
platform.
Prof. Cruz’s website
says he sees these
neighborhoods as “sites
of cultural production,
from which to rethink
urban policy, affordable
housing and civic
infrastructure.”
Sen. Cruz has
called for tightened
border security and
penalization of illegal
immigrants, including
ending amnesty
protections and utilizing
surveillance and
biometric tracking.
Cruz and
Forman, professors
of architecture and
political science
respectively, will
discuss research-
based political and
architecture practices
in San Diego, while also
tying in the policy and
infrastructure of Latin
American cities near the
border.
While Forman’s work
is centered on human
rights and equitable
urbanization, Cruz’s
research is focused
on the San Diego-
Tijuana border and the
benefits of advancing
border immigrant
neighborhoods.
Forman and Cruz are
the keynote lecturers
for the Michigan
Mellon Project on
Egalitarianism and the
Metropolis, an initiative
between Detroit,
Mexico City and Rio
de Janeiro. The project
aims to combine design
theory and practice with
questions surrounding
equality and social
justice in communities.
—TANYA MADHANI
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Ann Arbor, MI 48109-1327
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THREE THINGS YOU
SHOULD KNOW TODAY
As part of a military
exercise, United States
and
South
Korean
forces rehearsed strikes on
North Korea’s main nuclear
and missile facilities, The
Washington Post reported.
2
CAMPUS EVENTS & NOTES
Avant-Garde
lecture
WHAT: A faculty panel
will discuss art in
“Profane Illuminations:
An International
Glimpse into the
Historical Avant-Garde.”
WHO: Comparative
Literature
WHEN: 6 p.m.
to 7:30 p.m.
WHERE: Angell
Hall, Room 3222
At least 53 people have
been confirmed dead in
a violent clash in the city
of Ben Guerdane at the
border of Tunisia and Libya
by unidentified gunmen, The
New York Times reported.
Tunisian president Beji Caid
Essebsi said the attack was
unprecedented.
1
Quartet recital
WHAT: Violinists
Christopher Otto and Ari
Streisfeld, violist John
Pickford Richards and
cellist Kevin McFarland
will perform world premier
music by Carolina Heredia.
WHO: School of Music,
Theatre & Dance
WHEN: 8 p.m.
WHERE: Walgreen Drama
Center, Stamps Auditorium
Marcel Lehel Lazar,
who hacked e-mails
from within former
President
George
W. Bush’s family, will be
extradited to the United
States as part of a Romanian
high court ruling, the New
York Post reported. Lazar
is
accused
of
releasing
Bush’s self-painted artwork.
3
Guest recital
WHAT: University of
Oklahoma clarinetist
Chad Burrow, pianist
Amy I-Lin Cheng and
cellist Jonathan Ruck
will perform music by
Kernis, Hartmann and
Brahms.WHO: School of
Music, Theatre & Dance
WHEN: 7:30 p.m.
WHERE: Early
V. Moor Building,
Britton Recital Hall
Debugging the
Gender Gap
WHAT: In honor of
International Women’s
Day, the Center for
Entreprenuership will
host a screening of “CODE:
Debugging the Gender Gap”
and a discussion of the film.
WHO: Women Who Launch
WHEN: 4:30 p.m. to 7 p.m.
WHERE: Palmer
Commons, Forum Hall
Biological
chemistry
WHAT: John Hopkins
University Prof.
Dominique Frueh will
discuss her work in the
lecture “Probing Fleeting
Events in Nonribosomal
Peptide Synthetases.”
WHO: Biological Chemistry
WHEN: 12 p.m. to 1 p.m.
WHERE: Medical Science
Unit II, North Lecture Hall
Spiritual
Beethoven
WHAT: Renowned
pianist Mia Chung will
explore the spirituality
of composer Ludwig
van Beethoven’s
enduring work.
WHO: Campus Chapel
WHEN: 6:30 p.m. to 8 p.m.
WHERE: Earl V. Moore
Building, Watkins
Lecture Hall
CAMPUS EVENTS & NOTES
Japanese law
WHAT: University of Tokyo
law Prof. Shozo Ota will
discuss natural disaster laws.
WHO: Center for Japanese
Studies
WHEN: 12 p.m. to 1 p.m.
WHERE: South Hall, Room
1225
l Please report any error in
the Daily to corrections@
michigandaily.com.
Health-BMI
lecture
WHAT: Guelph
University lecturer Kris
Inwood will discuss
how the risk of being
overweight will change in
the 20th century.
WHO: Economic History
WHEN: 4 p.m. to 5:30
p.m.
WHERE: Lorch Hall,
Room 201
Haley McLaughlin/Dailly
Kinesiology junior Tommy Marcus and LSA junior Danny Mak discuss the launch of their new food delivery service, Big
House Market, in Shapiro Library on Monday.
Student-led company aims to
offer grocery delivery service
“We’ve asked the guests to
speak about the experiences at
their schools, what has come up
there, what are the challenges
and what are the solutions,”
Weineck said. “Each place has
so much variance.”
Alongside Kipnis, SACUA
members will be directing
two-hour sessions with other
schools. Session topics include
academic freedom, due process
protections, the role of faculty
members and Title IX, which
prevents
federally-funded
educational
programs
from
discriminating on the basis of
sex.
At
Monday’s
meeting,
SACUA decided to allot time
at the end of the conference
for suggestions and concluding
thoughts from the audience.
“Faculty governance is in
trouble in so many places,
so
banding
together
and
moving forward with some
kind of shared principles and
recommendations
would
be
great,” Weineck said.
Pharmaceutical
Sciences
Prof.
David
Smith
said
a
breakout session could allow
guests to synthesize all the
information they’d discussed
together.
“While it’s still fresh in
our head, it’d be nice to ask
what are the major things we
attempted
to
do,
anything
we learned and how do we
want to move forward with
suggestions?” he said.
SACUA
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