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Ann Arbor, Michigan
Friday, April 17, 2015
CELEBRATING OUR ONE HUNDRED AND TWENTY-FIFTH YEAR OF EDITORIAL FREEDOM
Median university donations
Median donation total
of highest recieving 20
schools in country
University of Michigan
donation total
$500,000,000
$375,000,000
$250,000,000
$125,000,000
2004 2005 2006 2007 2008 20092010 2011 2012 2013
39.90%
18.15%
15.41%
10.93%
1.85%
13.70%
2004
10%
20%
30%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Stanford University
Harvard University
Michigan State University
University of Iowa
Ohio State University
University of Michigan
Indiana University
University of Maryland
University of Illinois (Urbana Champaign)
University of Minnesota
Development participation rates of alumni
2010
2011
2012
2013
2014
$55,365
$103,754
$48,388
$55,438
$108,724
$113,764
$120,280
$119,168
UM Alumni
Non-Alumni
$53,286
$54,660
$59,104
$55,913
$64,367
$66,075
$53,093
Total number of donors who
donated an amount under $25
‘U’ donors by region
RAISING THE
FUNDS:
DEVELOPMENT
AND DONORS
AT MICHIGAN
INTERNATIONAL
Eight BAMN protesters arrested minutes into regents meeting
$2.72 billion
raised for student
support, research,
other projects
By WILL GREENBERG and
GENEVIEVE HUMMER
Daily News Editor
and Daily Staff Reporter
In November 2013, the Uni-
versity launched the latest in
a series of major fundraising
campaigns.
This
initiative,
called Victors for Michigan,
set the largest goal of any fund-
raising campaign launched by a
public institution of higher edu-
cation: $4 billion.
The University has already
brought in more than half of
its goal, with about $2.7 billion
already raised since the cam-
paign started.
This is the third landmark
fundraising campaign for the
University. The first — the
billion-dollar
Campaign
for
Michigan — ran between 1991
and 1997 and was the first bil-
lion-dollar campaign launched
by a public school. Between that
effort and Victors for Michigan
was The Michigan Difference,
which ran between 2000 and
2008 and raised $3.2 billion.
Though campaigns refocus
the energy of the University’s
fundraisers, they do not alter
the way money is accepted by
the school. Donors still give to
whichever college, department
or program they choose, but any
money donated within the offi-
cially denoted time frame for
the campaign counts as money
for the campaign.
Victors for Michigan set
three specific funding goals:
student support, engaged learn-
ing and “bold ideas.” These
three objectives were decided
following extensive planning
meetings in 2011 including
Jerry May, vice president for
development, the deans of each
school and a collection of stu-
dents. The $4 billion figure was
derived from a compilation of
the goals set by the individual
colleges and schools, the Uni-
versity Health System and other
non-degree granting units.
The goal is to raise $1 billion
Regents call rally
for increased
minority enrollment
unproductive
By ALLANA AKHTAR
and MICHAEL SUGERMAN
Daily Staff Reporter and
Daily News Editor
Within 30 seconds of Univer-
sity President Mark Schlissel
commencing the University’s
Board of Regents meeting in
the Michigan Union’s Ander-
son Room, protesters from By
Any Means Necessary stormed
the regents’ meeting table while
shouting, “On-site admissions
now; open up, or we’ll shut it
down.”
Tables were displaced as the
protesters ran forward, draw-
ing a response from Division
of Public Safety and Security
officers present at the meeting.
Some protesters were tackled
to the ground, handcuffed and
escorted from the room.
Officers made eight arrests,
one of which was a University
student, according to DPSS
spokesperson
Diane
Brown.
Seven of these individuals,
including the University stu-
dent, were adults who have
been released pending an arrest
warrant from the county pros-
ecutor. The eighth, a minor, has
been transported to a juvenile
detention center.
BAMN is a national coalition
that works to defend affirma-
tive action, immigrant rights
and equality. The University’s
chapter of BAMN previously
shut down a regents meeting in
November, where they demand-
ed
the
University
exercise
on-site admissions at Detroit
schools.
During that meeting, the
regents relocated the session
to the Fleming Administration
Building.
BAMN had been threatening
to shut down the regents meet-
ing throughout the week, hand-
ing out fliers across campus to
advertise the pending demon-
stration.
As the police responded dur-
ing the event, one fallen pro-
tester yelled, “I can’t breathe.”
Another screamed at the police
to let her fellow protesters go.
Ultimately, all BAMN pro-
testers were expelled from the
meeting, and those who were
not arrested continued to pro-
test in the hallways of the Union
adjacent to the Anderson Room.
Those remaining also yelled
“Let them go” — perhaps in ref-
erence to the arrested protest-
ers.
The
regularly
scheduled
regents meeting continued as
planned after police escorted
protesters out of the room.
In November, BAMN forced
the regents to relocate their
meeting by employing similar
methods — demanding the Uni-
versity exercise on-site admis-
sions at Detroit schools and
calling for the University to
employ the “Texas Top 10 Per-
cent” admissions policy, which
administrators have said would
not be feasible for the Univer-
sity.
At the time, the board moved
to a closed meeting in the Flem-
ing Administration Building for
“public safety reasons,” raising
questions about the Universi-
ty’s compliance with the Open
Meetings Act.
In response to the Novem-
ber incident, the University
strengthened
security
mea-
sures during the meetings, pri-
marily by staffing the meetings
with uniformed DPSS officers
as opposed to those wearing
plainclothes.
The
meeting
rooms were also equipped with
security cameras and the tables
were rearranged to prevent pro-
testers from approaching the
regents’ table.
Additionally, a sign in the
entrance to each regents meet-
ing now reads, “The Univer-
sity of Michigan recognizes the
Giving Blue Day
campaign aims
to encourage
philanthropy
By EMMA KINERY
Daily Staff Reporter
Though students may envi-
sion the average University
donor as an established alum
or wealthy adult, University
development officers are trying
to tap into a new constituency —
students.
In December, Giving Blue-
day — a University fundraising
event that generated more than
$1 million during a 24-hour
period — devoted special atten-
tion to reaching student donors.
For the last five years, the
University has tracked data on
how students donate, as well
as their knowledge of how the
University collects and uses
funds,
namely
through
an
annual survey administered by
the Office of Development.
This year, the questions
on the survey access student
awareness of University fun-
draising, the impact of small
donations and ongoing develop-
ment events at the University
— such as Giving Blueday and
the University’s $4 billion fun-
draising campaign, Victors for
Michigan.
Kat Walsh, director of stu-
dent engagement for the Office
of Development, said the survey
is important because it helps
them identify specific areas of
focus to prompt student dona-
tions.
“There’s
a
difference
between saying ‘I’m aware of
that and I don’t want to par-
ticipate’ and ‘I didn’t even know
that that existed and I wish that
I had,’ ” Walsh said.
Over the course of adminis-
tering the survey, Walsh said
she’s found that more students
see the value in small donations,
such as a $20 gift. However,
she said the data also points to
room for improvement, includ-
ing educating students on the
University’s status as a non
profit institution. Walsh said 40
percent of students believe the
University is for profit.
Proportion of
alumni donors
declines, following
academy-wide trend
By WILL GREENBERG
and RACHEL PREMACK
Daily News Editor and
Daily Staff Reporter
Following
a
multi-decade
slide in state appropriations
for higher education, Univer-
sity development officials are
increasingly working to make
up the difference with private
donations.
State funding to public uni-
versities has decreased signifi-
cantly in the last few decades.
In the 1970s, state funding
accounted for roughly 75 per-
cent of the University’s operat-
ing budget. Today, that figure is
16 percent.
Data from the University, as
well as the Council for Aid to
Education national survey, indi-
cate that the University is one of
the top 20 fundraising schools
in the country. Despite a dip in
giving surrounding the 2008
recession, total donations to
the University have continued
to increase over the past couple
decades.
The University is currently
in the middle of its sixth major
fundraising campaign, called
Victors for Michigan. Cam-
paigns are a period of redoubled
fundraising efforts where the
administration identifies spe-
cific areas that need funding.
Those specific goals are used to
advertise to donors and attract
more giving.
As the University continues to
bring in more donation dollars,
it finds itself subject to many of
the same trends faced by schools
across the country that are also
turning to private money.
Perhaps one of the most
notable trends has been the
transition from alumni donors
to non-alumni donors. In fiscal
year 2014, more than half of all
the University’s donors were
non-alumni.
Numbers provided by the
University’s development office
display this shift over the past
five years. In FY 2010, 53.4 per-
ADMINISTRATION
Design by Shane Achenbach and Miranda Riggs
See TARGET, Page 3
See TRENDS, Page 2
See PROTEST, Page 3
Development
strategy taps
student donors
‘Victors’ drive
nears $4 billion
funding target
Analysis: ‘U’
impacted by
national trends
INDEX
Vol. CXXIV, No. 105
©2015 The Michigan Daily
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