I Saturday, February 12, 1938

THE MICHIGAN DAILY

Page Fifteen

Saturday. February 12. 1938 THE MICHIGAN DAILY Pane Fifteen

A Survey Of Exploitation

H ere Is Found trick of singing the titles of songs
on the radio, thus eliminating the
rdHhB necessity of announcements. He does
 not, however, sing the sales talks or
station identifications.
'Waw' J. PubliC As for Mr. Dorsey:
The first engagement of his or-
chestra was at the "exclusive" Sands
By HILDA OTIS Point Bath Club. While they were
Most readers doubtless know all there NBC signed them for a sus-
about the nast of both orchestras in- taining program.

Their next engagement was at Mr. to the West Coast, where they played
Ben Marden's Riviera, in New Jersey, for two years on the Bing Crosby
described as "fashionable." (The Kraft Cheese (adv.) program. They
also played in movies with Lily Pons
Riviera. not New Jersey.)anFrdAtie
After that Dorsey went to the Pa- hed Altyiren, t h
iais Royal night club, on Broadway, Th e publicity doesn't tell whatshis
~assRoyl nghtclu, o Br' day.theme song is, but Col. Tenander says
also the property of Mr. Ben Mar- it's "Sand Man."
den. They then spent four months

HOSIERY
We hove the Shades,
the Weight and
Prices are Moderate!
SMARTEST
HOSIERY SHOPPE
Michigan Theatre Bldg.

playing at colleges, universities and
ballrooms.

Presently Dorsey took

his crew outI

volved in the 1938 Junior Class
catch-as-catch-can, and it's a little
late to do anything about it now any-
way, but for those who can't find any-
thing better to read, here are a few
excerpts chosen at random from the
publicity sent the Daily by the Kyser
and Dorsey press bureaus.
First, for no good reason. Mr. Ky-
ser:
The most notable engagement his
band has ever had seems to have been
at the Trianon Ballroom, Chicago,
where all existing records were brok-
en, end quote.
Other places where he has built up
a national reputation include the
Hotel New Yorker, New York; the
William Penn Hotel, Pittsburgh; the
Hotel Lowry, St. Paul and the Black-
hawk Cafe, Chicago.
He has been featured on an "im-

VALENTINE'S DAY
FEBRUARY 14th
She Will Expect Candy.
We Will Have a Splendid Line
from which to choose.
The
Betsy Ross Shop
We Deliver 13-15 Nickels Arcade Dial 5931
WE PACK, WRAP, AND MAIL

J-HOP
SOUND EQUIPMENT
by
Sound Amplifying Co.
Western Electric, RCA, and Bogen
Sound Systems. Bell and Howell
Motion Picture Equipment.
212 W. Huron St. Phone 2-3331

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KAY KYSER
portant" commercial radio program
over a "major" radio network. On
his program he introduces himself by
saying, "Evenin' folks-how y'all?" to
"listeners with their ears close to their
loud speakers." The orchestra then
plays the Kyser theme song, which is
"Thinking of You," chosen because it
was the first song the band ever
played, which seems as good a reason
as any.
Mr. Kyser is the originator of the
/M
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