New York's lyrical assassins bring the noise BY MATTHEW J.X. MALADY SYRACUSE C. WU-TANG CLAN PHOTO COURTESY o RCA RECORDS CRAIG MACK PHOTO COURTESY OF ARISTA RECORDs O DISRESPECT TO the West, true indeed// I rock it to the East/ The East is the seed." - Lauren Hill of the Fugees, from "Nappy Heads" remix. Don't look now, but the seed may be sproutin' again. We all know it's been a West Coast, Doggy Dogg world for the past couple of years. MTV and pop radio made heroes of Dr. Dre, Ice Cube, and Snoop - but no rapper from east of the Mississippi was invited to the party. Hip-hop shifted away from its birthplace in New York City as the media and the record-buying public began to favor lazy P-funk beats over intricate lyrics, gangstas over poets and Compton over all. Then, by some form of divine hip-hop intervention, a chain reac- tion of sorts swept outward from the rotten apple. The Wu-Tang Clan dropped "Protect Ya Neck," Nas showed that the world was his, Craig Mack blew up the spot with "Flava In Ya Ear" and the Notorious B.I.G. began his bar- Stage," and rage on the the two also B i ll b o a r d contribute a charts. Sud- verse on a denly, there posse cut for were whispers the East throughout Coast all-star the industry album The about an East D&D Project. Coast resurgence. "I check broth- ers out there like AZ, Nas and Manhattan Mobb Deep," says Raekwon. transfer "They're making it more real... "People on the East and you gotta respect that." Coast began to realize that This type of camaraderie they had to take their music was nowhere to be found a to a different level, because a few years ago, but the new lot of the stuff was gettin' breed of East Coast artists see"ms to1vatue toe opportuni while retaining street credibility. The Boogiemonsters, who refer to the Roots as one of their "brother groups," rely heavily on spirituality and an ever-fluid style, which they hope to use as a tool in changing hip-hop. One of their goals is to bring the music away from repeti- tion and dryness - thus, the water imagery on their debut Riders of the Storm: The Underwater Album. "When we talk about water, it's like we want to take hip-hop under water for a baptism, because a lot of it is dirty right now," says Yodared, one of the four-man Boogienionster crew. "We're trying to inspire a move toward righteousness. There's a line being drawn in hip-hop... with two definite sides - the side of the wicked- ness and the side of righteousness. There's people straight talkin' about murder as acceptable and degrading women as acceptable. We're trying to move away from that, and we know not everyone is going to follow, but we're trying to set the pace so those who want to come out and speak right- eousness can follow our lead." East Coast family But will new East Coast artists follow the lead of the Boogiemon- sters, Wu-Tang Clan, Biggie and the others? Are we seeing the open- ing stages of a long-term upswing in East Coast hip-hop or just being blessed by a very cool filse alarm? Powell is not sure. "I don'tiknow if I'd call what we're seeing a resurgence." says Pow- ell. "People are realizing that they have to change things up, and that's cool, but I don't know if a few groups blowin' up makes it a resurgence yet." All seeds need time to grow. Let's hope this is only the beginning. Matthew J.X. Malady is a senior magazine major at Syracuse U. Hetwantsyou to vote Q-Tip in '96. old," says Kevin Powell, staff writer for Vibe magazine. "Things had to change." And they have. In fact, change is everywhere. "The East is definitely back in the ballpark," says Wu-Tang's Chef Raekwon. "We brought it to a level where skills are everything." Newer East Coast artists are invoking an unyielding lyrical street flow - the kind of dense word play that echoes a time when Kane was Big Daddy, Rakim was king and Eric B. was president. But this time around, the rappers are getting paid. Debuts by Wu-Tang and Biggie Smalls soared past the plat- inum mark, and first efforts by Nas, Mobb Deep, Method Man, Old Dirty Bastard and Smifn Wessun all reached I ere's people straigh"t talkin' about murd er as acceptable and degrading women as acceptable. We're trying to move away from that" YOoDARED OF THE BOOGIEMONSTERS sale levels formterly' achieved hi'unit' a select few veterans on the East Coast. Chatnge is also registeritngott the charts.Sitngles by Ness York artists ton frequently shots up on the Bill- board top 10 and New York radii station Hiot 97 (WQHTI) sass its rat- togs skyrocket whcit it switched toi predominantly East Coast hip-hog format. Mote impoitantly, the ten arttists themselves ate bucking past trends of ecompetitioit andI ricalryi faisor of cioopera tton atnduity Guest spots otn albums are notissvistire commnt than ever, and there seerns to be a real sentse of commnunitg brewing as rappers realize the value of collaboration for the music's sake. "Everybody's comin' together. and there's not as mutch jealousy, envy and attimosity," says Tek of Smif n Weston, one of the many' sew groups that have been more than willing to lend ouit their skills ini an effort to help their brethren. Both Tek and his partner Steele rapped on Black Moon's debut "Enta Da seems to value the opportunity to work with other talented rap- pers. "It's all one love, and we're a part of that," says Tek. "We're just doin' our thing, and keepin' the music alive." Righteous brothers New artists are also keeping the East Coast tradition of hip-hop inno- vation alive. Following in the lofty footsteps of innovators like A Tribe Called Quest, De La Soul, and Diga- ble Planets, both the Roots and the Boogiemonsters are taking the musi- cal form to new levels of creativity. Both bands recently released stellar debuts that have critics and true hip-hop fans drooling over the welcome change of pace. The Roots are the first group to fuse purely live instrumentation and lyrical dexterity New York's Wu-Tang Clan - Obi-Wan has taught them well. 32 U. Magazine August/September 1995 Craig Mack - the Force is strong with him. R+R COVER PHOTO BY CARL POSEY