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Kavita Vinekar, a classmate and friend of DeWolf's who recently graduated from the University's medical school, said she was pleased by the way the entire community came together to remember Paul's legacy with an optimistic spirit. One of the orga- nizers of the 5K, she hopes to see memorial events for DeWolf con- tinue and grow in the future so that his legacy lives on. "This gave us an opportunity not only to come together as a commu- nity that's been grieving recently, but also a community that seeks to celebrate someone who was truly a special person," Vinekar said. CABLE From -Page 2 said. Compared to some European providers, she said U.S. broadband is in many respects technologically inferior. Experts have noted that the AT&T-DirectTV merger was moti- vated, to a large extent, by a shift toward mobile television services. In the same way that television delivery moved from the airways to cable in the 1950s and 60s, the future of television may see a move from cable delivery to wireless ser- vices - accessed through mobile phones and tablets. "Delivery technologies change," Lotz said. "The advantage of wire- less is its mobility - we are still a long way from the kind of com- pression technology to allow the amount of data to be transmitted wirelessly relative to a wired line." Given that some of the technol- ogy needed has yet to be developed, the transition will likely be a very lengthy process. "Is that probably where we're ultimately heading - yes," Lotz said. "But that's decades away." A new poke he had clear, beautiful skin, perfect for shoving a needle into; or so it had seemed, when I first scanned my partner's arm for a suitable vein. Medical stu- dents practicing Ap the placement of f intravenous lines on one another abide by the basic MIKE real estate prin- YEE ciple of location, location, location. With the tourniquet tied and the antiseptic applied, I wondered dimly whether the target vessel had been scrubbed away entirely in the course of my preparatory cleaning. In its place I could discern only the faintest hint that a vein had ever even existed, a mere discoloration of the skin, a rip- ple on the surface where once thun- dered a proud tributary of her heart's coursing river. I had placed a few intravenous lines, but only for anesthetized patients in the operating room. Never before had I attempted the same feat under the close scrutiny of the recipient herself. The added pressure left my senses addled; whereas my initial assessment was that of an easy "poke", now the vessel seemed to shrink before the advanc- ing needle, dwindling in size even as my trembling hand drew close. I had the impossible task of spearing an earthworm with a whaling harpoon. If my ineptitude distressed my partner, her calm and composed visage did not betray the slightest duress; a casual observer might have mistaken my fumbling with her limb for a manicure rather than a possible tattooing. Unfor- tunately, I could not lay claim to the same stable stoicism. My vis- cera ran wild, as if on a caffeine- fueled bender, twisting themselves into shapes unimagined by even the most creative balloon artists. I never perspire, even under exer- tion, but now Dagobah monsoon season erupted on my brow. Was I hallucinating, or was her vein actually moving? I shook my head - no, there it was again. It not only moved, it danced, juked like Denard, swayed like Rick's on St. Patty's Day. We had been warned of "rolling" veins, but this one rolled like a Del Amitri-Limp Biz- kit-Creedence Clearwater Revival mash-up. For a moment I worried that the vessel would rise out of her arm and battle for control of the needle. Pinning the tail on the evasive donkey was taxingto say the least. I had to solve the Schrfdinger equa- tion, calculate probability distribu- tion space, channel my inner Zen. I became one with the beveled edge and guided it not where Heisen- berg's vein was but where it would be. It was all in the wrist, and even- tually, so was the needle. A flash in the line signified that I had struck red gold, that indeed, There Will Be Blood. Quickly, I advanced the catheter into the ves- sel lumen, threading it over the introductory needle. So proud was I of this momentary accomplishment that I failed to close off the open end of the catheter fast enough, sending a torrent of crimson slosh- ing across the table. Though my partner looked unconcerned, I hastened to grab the syringe of intravenous fluid that would occlude the open hub and stem the bleeding, but blood on my glove caused it to elude my grasp and careen out of reach. With the desperation of Mitch McGary diving headlong for an errant fast break pass, I skittered after the syringe, caught it on the first bounce and capped the line. As the fluid flowed into circulation, so too did the tension bleed away from me. Our long search for IV access had ended in vein. The ordeal replayed at the other tables around us, as pairs of medical students did their bloodiest renditions of Dexter scenes. The number who fainted or passed out left the room less reminiscent of an IV workshop than a mass casualty event. I realized then that the goal of the session was not to make us masters of line place- ment, butto appreciate the nurses and technicians who routinely establish access even in very difficult patients. For injection drug abusers who had blown all of the usual veins, Ihad seen nurses and techs who could find viable vessels in all sorts of bizarre locations. The practice I received made me mar- vel at their artistry that much more. I was roused from my reverie by motion in my peripheral vision. In one fell swoop, my partner had deftly taken up her own needle and pinioned my arm fast. The slightest sugges- tion of a vengeful glimmer in her eye seemed to say, "Myturn." I gulped hard with a mouth gone suddenly dry... Mike Yee can be reached at mayee@umich.edu. was standing in the check- out line at Kroger two Mon- day nights ago, when an icy metaphorical hand sud- denly slapped me in the face and forced me to look at the prod- ucts I was preparing ZAK to purchase: WITUS Chobani yogurt, Smartfood popcorn, Starbucks coffee, Annie's Mac & Cheese... The metaphorical hand was impo- litely asking me to reflect on my mindless consumerist habits: Why had I chosen these prod- ucts and not others? At the time, my feeling of self-loathing was obvious, but its source, some latent thread running through the contents of my cart, was unclear. But, now, having sat at my desk staring pensively at my box of Annie's Mac & Cheese for a weirdly long duration of time, I have an explanation - cultural capitalism. Cultural capitalism consists in businesses appealing to custom- ers' ethics for profit, particularly their environmental ethics. I argue that Annie's Mac & Cheese and other similar products syn- thesize the formerly antitheti- cal desires to consume and to do something good for society into one single consumerist/anti- consumerist gesture. Thereby, capitalism manufactures pseu- do-self-justification, while con- sumers continue to consume compliantly. The Annie's Mac & Cheese box attempts at befriending the consumer represent its cul- tural capitalistic quality. On the back of the box there's a "letter" addressed to you, "Dear Friend," and it's signed in an fake purple- ink scrawl by "Annie." On the side of the box, in a cartoon about how they produce their mac & cheese, Annie's edly int betwee who m Annie's Partner Trust... ducesc real At compar Approv be a sr busines some v about t facturi pany's1 But out not a s busines images intimat pany; t image t project the con Annie's ers. Fu that the legitim various ucts he also kn a desir ethics nies he (e.g., n fair tri And, th lar con the cus constr and tru Whe & Che ing int is evid Annie'. illustrates the suppos- worthiness (trustworthiness) as timate community of trust a friend and business partner. o itself and the farmers The box proudly declares: "100% ake the raw material for Recycled Paperboard," "Cheese Mac & Cheese (e.g., "We from Cows not Treated with the r With People & Places We Growth Hormone, rBST," "Made "). The box even intro- with Goodness!" etc. Note how consumers to Bernie, the the "Made with Goodness!" com- nnie's pet rabbit and the ment and the "Rabbit of Approv- ny's official "Rabbit of al" logo signify terms of morality al." Annie's pretends to and ethics. In light of the box's mall, mom-and-pop style other ecologically-focused sig- s by giving the consumer nifiers, the rabbit appears to be would-be intimate details a metonym for nature and the heir company, the manu- environment. What Annie's is ng process and the com- saying, metonymically, is that pet rabbit. nature approves of their product the truth is Annie's is and you should too. "Made with Goodness" isn't just a statement about good ingredients; it's also think we supposed to be a statement about moral goodness. By claiming that ht not be so buying a box of Annie's means doing something morally good, content. good for the environment and good for society, the box induces the consumer to achieve the sub- lime object of his or her consum- mall, mom-and-pop style erist/anti-consumerist ideology. ss; it is a corporation. The I don't mean to dissuade inter- on that box are not truly est in serving the environment, o details about the com- but companies that participate in hey are derivations of the cultural capitalism are co-opting that the company wants to consumers' desire to be eco- . And, most importantly, friendly and ethical agents for tsumers are not friends of their own profit. Though often s; they are paying custom- we feel like we're being ethical rthermore, Annie's knows consumers by participating, I'm e customer has few (if any) inclined to believe that the factu- ately close ties with the al implications of our consump- s companies whose prod- tion remain largely mysterious or she consumes. Annie's to most - they at least do to me. ows that the customer has The danger in cultural capitalist e to share common core practices like Annie's is that they with the people/compa- superficially satisfy our desire or she does business with to do something good for soci- to child labor, recycling, ety and therefore we don't feel eatment of animals, etc.). the urge to do something more herefore, Annie's and simi- profoundly but less conveniently npanies profitably exploit good. Hence we remain content stomer's desires through a with the status quo of passively uction of false friendship serving corporations' interests ust. instead of the interests of society an we buy Annie's Mac as a whole. I think we ought not ese, we' are also buy- to be so content. Thursday, May 22, 2014 The Michigan Daily - michigandaily.com Anie's Mace Cheoe 5 o a cultural ethics. This lent in the way that the s box tries to justify its - Zak Witus can be reached at zakwitus@umich.edu. LIKE BEING CRITICIZED ABOUT YOUR OPINIONS BY STRANGERS? WRITE FOR THE DAILY AND SECURE YOUR DREAMS! Readers are encouraged to submit letters to the editor and viewpoints about various subjects. Letters to the editor should be fewer than 300 words while viewpoints should be 550-850 words. Send the writer's full name and University affiliation to tothedaily@michigandaily.com.