PUBLICATIONS
SECTION

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FRESHMAN SUPPLEMENT

ANN ARBOR, MICHIGAN, MONDAY, SEPTEMBER 16, 1957



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THE MICHIGAN DAILY is the voice of
news and opinion at the University,
broadcasting to thousands of people six
days a week. World and local news, fea-
tures, famous editorial columnists and
reviews are part of the complete coverage
boasted by the entirely student-run
newspaper about to begin its 68th year.

e£iian at

CENTER OF ACTIVITY-The Daily night desk is a busy place from early afternoon until 2 a.m.
six days a week. All general news copy passes through the hands of the night editor who works
here, with reporters and rewrites writing headlines and reading proof.

Daily Works Late
To Present News
Features, Sports, Local, World
News Add Up to Full Coverage
A late 2 a.m. deadline enables The Michigan Daily to bring
students the news of the most recent happenings around world and
campus before morning classes begin.
The Daily, one of the few college papers with a teletype service,
keeps readers up to date with the latest developments on both inter-
national and national scenes. Two Associated Press, teletype machines
serve The Daily's needs in these areas.
Complete campus reporting is made possible by a large staff of
student reporters, numbering in the 60's or 70's.
Daily Publishes Six Days Weekly
In addition to campus news stories, The Daily publishes a Daily
Official Bulletin (prepared by the Univeresity) announcing all Univer-
sity lecture, concert and academic"
notices as well as listings of place-
ment opportunities.
The Daily offers this broad
coverage of events six days a week,
Tuesday through Sunday.
Members of the staff are re-
sponsible for writing features as
well as covering day to day news
Feature stories on a variety of
subjects regularly appear in The<>
Daily.
They may deal with institutions,
campus, city, and visiting per- ',.
sonalities, art or special ,museum
exhibits and any number of sub-
jects for interesting reading.
Material Unlimited i
Material for features is almost
unlimited because of the great3.
variety of happenings always going
on in all areas of University life..
Some aspects of the city of Ann
Arbor itself lend themselves to
unusual treatment by the feature
writer. DAILY MAGAZINE
Suchn stories give readers an DAILYheAGAZIoE
opportunity to acouire a better . .. the new look
acquaintance with the University This is true because The Daily
and local community than many has no general editorial policy.
students could find time to gain Instead, each editorial represents
by themselves, the standpoint of an individual
Editorial writing presents staff writer,, whose name is signed to
members with an unusia) freedom his editorial.
of expression and readers with a Die
wide variht% of opinions expressed. Differences Frequent

THE MICHIGANENSIAN is the luxuri-
ous, permanent, 500-page annual pub-
lished each spring as the record of the
University yebr. Its many photos provide
the opportunity of looking back at one
or four years of Michigar life ard re-
membering the football games, the con-

certs, the

traditions and the people.

ICHIGANNSI &

;_''

LINOTYPISTS AT WORK-Below the city room and the night desk is the shop where stories are set
in type. The Daily boasts four linotypes and rarely are fewer than three of them working.

GARGOYLE is one long laugh - if not with
it, then at it. The campus humor magazine
has persisted on campus for many years de-
spite recurring efforts to cen or, ban, or burn
its often satiric, dlways brash, garishly drawn
and well-meaning near-monthly publications.
GENERATION brings a literary touch to cam-
pus with its semi-annual publication of stu-
dent manuscripts and illustrations of student
art work. Music, poetry, essay and fiction ap-
pear in many of the attractive, well-illustrated
issues sold across campus on publication day,
THE STUDENT DIRECTORY has all the facts
-names, addresses and telephone numbers--
for quick communication among University
students. Published early each fall, it is one
. , .. 3 A -

Business Staff rs Handle
Publication's Financial Side
Students on The Daily Business Staff supply the extensive finan-
cial support necessary to maintain The Daily's operations as a news-
paper.
Though the University will make up any deficit it may incurr,
The Daily is traditionally a self-supporting newspaper and alwaysl
strives to maintain this position, one which justifies its highly prized
editorial freedom.
The Daily's revenue comes, like that of a professional paper,
from advertising and circulation. It is, however, a non profit organiza-
tion.
Subscriptions, Finance
The major tasks confronting the business staff revolve around
selling subscriptions-mainly to students and soliciting advertising
and keeping track of finances.
The business staff, under the leadership of a student business
manager, divides its work among several departments. There are
staffs in charge of circulation, accounting, local advertising, classifiedz
advertising, promotions and contracts.
Students joining the business staff learn advertising layout and
design and advertising writing, and, at the same time, gain experience$
in general newspaper business practice. Business staff members make
up all advertising on Daily pages. Each year The Daily has a gross in-
come of more than $130,000. Past revenues have gone to pay for The
Daily's physical plant in the Student Publications Bldg. Included
among its facilities are four lino- °
type machines, a Fairchild engra-
ver, a $120,000 rotary press, type-
writers for the offices and all P u b i
other equipment required to pub-
lish a newspaper.
The Daily is considered to have,,
one of the best plants-for its size.::
-of any newspaper in the country.
Board in Control
The Board in Control of Student"
Publicatiora is the agency under
whose authority The Daily is pub-
lished. It in turn operates under .
authority of the University Board -
of Regents. The Board does not A
censor or approve Daily articles
or editorials, but serves as an
intermediary between the Univer-
sity and Daily senior editors.
It also concerns itself with fin-
ances and editor appointments.
The Daily has the credit of being
the nation's oldest continuously
nhlisher onllere newsnner in

Differences of opinion on an
individual issue are not infrequent
and are occasionally even printed
together on the same editorial
page as a pro-con debate.
Staff members are encouraged
to express themselves on any topic
and may do so whenever they
wish. Independent thinking is also
made powible by a Letters to the
Editor column, enabling students
to express their feelings orn any
subject to The Daily, and through
it to the entire campus.
The Daily has felt the freedom
of expression it gives its staff
members plays a useful part in
their intellectual growth.
Commentaries by well known
columnists Walter Lippman and,
Drew Pearson also appear on The
Daily editorial page. Cartoonist
Herblock's Pulitzer prize-winning
political cartoons appear daily.
Reviews of movies currently
playing in Ann Arbor theaters,
plays, musical events a"d often
books are given editorial page
space.
Reviews Appear
As an additional feature, The
Daily has a Sunday Magazine sec-
tion. The Magazine was put on a
basis of regular publication lst
year and now appears every three
to four weeks.
Articles in the Magazine deal
with such subjects as literature,
art, music, sports and personalities.
While an issue may contain a
variety of articles, one topic-
possibly an analysis of the work
of a particular author or of a
faculty art exhibit-may be fea-
tured.
In the past, issues have some-
times been devoted to a series of
articles on one topic of interest.
Everyone Encouraged
Although Daily staff members
contribute to the Magazine, any-
one outside The Daily is encour-
aged t1 write for the magazine.
News coverage as extensive and
varied as that oftered by The Daily
naturally requires a large and well
coordinated staff.
In charge of directing The
Daily's work in getting out the

BUSINESS STAFF-A department in itself, advertising, circulation
and layout are only a few of this staff's corners. Ad layout, how-
ever, is one of this staff member's major concerns.

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