THE MICHIGAN DAILY

SUNDAY, APRIL 29, 1956

TIlE MICHIGAN DAILY SUNDAY, APRIL 29, 1956


KPHASIZES HONESTY:
Designer Tells of Peacetime, War Jobs

By TED FRIEDMAN
(EDITOR'S NOTE: This is the sec-
ond of two articles describing art
designers at the University.)
"The most important thing,"
Robert Ferguson declared, "is to be
honest."
Ferguson is graphic arts de-
signer at the University Informa-
tion and News Service. He designs
the makeup of folders, occasional
posters ,and special publications.
He has worked with commercial
advertising agencies, in a drafts-
:man office and for the army's
psychological warfare program.
"Every designer tries to be as
simple and direct and honest as
possible," Ferguson continued.
"The next thing is that you try:
to give some little touch that
makes it a little different from
the next guy," he said, referring
to the designer's work.
Must Be Original
"I think that every artist tries
to be a little different each time
he does something. You hate to
feel that you're just copying some-
thing.
"Just about everything you do
is likely to be interpreted as an
imitation of something else."
Ferguson explains he learned,
designing "in the business." "I've
been interested in designing all
along," he says.
During the war he was a blue-
print boy in a draftsman office.'
He then moved on, to free lancing,
but "that didn't work," he com-
mented.
He went to, work for an art'
studio in Detroit. But before he
had an opportunity to get settled,1
along came Korea and he was in-
ducted.
Psychological Warfare
Fortunately in fact, he likes
to attribute his whole career to
"luck") he was sent to the newly-
established "Psy War" training
center.
He said that psychological war-
fare is a new idea originally de-
veloped by the Nazis. They bomb-
arded United States troops with
propaganda leaflets. At first, the
higher Army officials "sort of
turned up their noses at it."
But it did not take long for
them to see the tremendous po-
tential of such campaigns.
Although Ferguson only partici-
pated in maneuvers, the Psy War-
fare was conducted as realistically
.as pssible.
"We would makeup these situ-
ations and fly over in these Piper
Cubs.' The propaganda was in the
form of leaflets printed on the
spot. "We just threw them out the
window."
Counting the Days
He took out a few of ,the leaf-
lets he had designed. They were
small, four-page sheets bearing
such slogans as "A Week is a Long
Time" and "Counting the Days,"
O DAILY
OFFICIAL

-Daily-Sam Ching
ROBERT FERGUSON
... "We threw them out the window."

with appropriate cartoons beneath
the slogans.
"Cartoons are very effective-
get the point across very quickly,"
he says.
Getting back to the University
again, Ferguson explained that his
field, "special publications," means
"that you send out general infor-
mation about t University to
people who want know. You try
to do it as efficiently and artistic-
ally as you can."
Ferguson lives in Ann Arborj
with his wife and five months old
boy.

When asked whether his son will
be an artist too, Ferguson respond-
ed, "I'm not going to encourage
him to be anything. My wife is a
pianist, so he might be a musician
instead of an artist.
"But he might be a plumber too,"
he remarked, as the thought struck
him.
"I like Ann Arbor," Ferguson
said in his final comments.
"I like the University- But-
"I don't like the climate. If you
can get them to change it I would
appreciate it."

Programs
Announced
ByWUOM
As a result of the overwhelming-
ly favorable response to its re-
cent listeners' questionnaire, Uni-
versity station WUOM has an-
nounced its intentions for ex-
pansion and program improvement
in the near future.
To 'stimulate interest in United
States foreign policy, a weekly
series of discussions will be broad-
cast on Tuesday evenings during
the month of May on "Great De-
cisions-Your Stake in World Af-
fairs." In the first of the series
Prof. James K. Pollock, chairman
of the department of political
science, and assistant professor of
political science Henry L. Bretton,1
asst. professor of political science
will discuss "Is There an American
Way in Foreign Policy?"
O n the evening of May 4, WUOM
will present the complete per-
formace of "The Death of Jesus,"
a choral work by the 18th century
composer Carl Heinrich Graun.
This work, first performed in 1755
gained such popularity that it
overshadowed Bach's immortal "St.
Matthew Passion" for a century.
Mozart ConcertE
An all-Mozart concert will be]
broadcast live from Hill Audit-1
orium at 8:30 p.m. on May 24 and
will feature Maynard Klein con-]
ducting the University Choir in a
performance of the "Requiem."
On May 21 in another live broad-
cast, the University of Michigan
Symphony Orchestra will present
works of. Mozart, Debussy and
Schumann.]
In the regular series of weekly1
medical talks, Dr. William Baum
will speak May 4 on "Cancer of
the Prostrate." The following
week, Dr. Russell DeJong will dis-
cuss "Multiple Sclerosis."
Gilbert and Sullivan
A transcription of the recent
campus production of "The Mik-
ado" by the Gilbert and Sullivan
Society will be broadcast at 8
p.m. on May 23.
The BBC Theatre -will present
on May 13, "Prelude to War," a
dramatic account of the diplomatic
events leading up to the outbreak
of World War IL
Also during the month of May,
the final four programs in a spec-
ial series of Mozart presentations
will be broadcast on Tuesday eve-
nings. Performers for the pro-
grams include the Stanley Quartet,
Clyde Thompson, Gilbert Ross,
Robert Courte, Emil Raab and
Benning Dexter.
Room for 10
On SGC Flight
The Student Government Coun-
cil sponsored flight to Europe
lacks only 10 -passengers for a
full plane.
Ray McCarus, '57, travel com-
mittee chairman, reports that it
is possible to sign up for a one
way flight, either to or from the
European destination. The price
for round trip is approximately
$300 and is half that for the one
way ride.
The plane will depart June 27
from Idlewild Airport and will ar-
rive in London and Amsterdam.
The return flight will leave Sept.
11.
Those desiring further informa-
tion are requested to call Ray Mc-
Carus at NO 3-4295.

Misnamed
MANILA (/)-A Filipino fish-
erman, Florentino Das, 37, this
week completed the first solo
Hawaii-Philippines cruise since
1924. It took his 345 days in the
24-foot motorized sailboat Lady
Timarau from Honolulu to
Mindanao.
His only comment; "I don't
know what made them call that
ocean Pacific. It is terrible."
Group Asks
Retraction
OfCensure
The Ohio State Student Senate
has sent out an appeal to Ameri-
can Association of University Pro-
fessors to retract its recent cen-
sure of the university for the firing
of one of its professors.
"We would like to ask you this
question," the students wrote the
AAUP-"Do you feel that it is
just to levy a punishment which
might directly harm many thou-
sands of innocent students?
"Dr. Ralph Fuchs, general sec-
retary of the AAUP, said that the
effects of the censure would make
it difficult to obtain teachers. If
this is true, we feel that the cen-
sure has done more harm than
good in the cause of academic
freedom."
"Because of the occurance of one
unfortunate incident in recent
years, your group is virtually
denying the right of a tremendous
number of students to the best
possible education for many years
to come," the letter continued.

By RENE GNAM
Inge Borkh will star with the
Philadelphia Orchestra in the
opening concert of May Festival,1
8:30 p.m., Thursday, in Hill Audit-
orium.
Miss Borkh, renowned young
German soprano, will sing "V'a
doro pupille," from "Julius Cae-
sar," by Handel, "Abscheulicher
wo eilst du hin?" from "Fidelio,"
by Beethoven and "Monoloque"
from "Electra," by Richard Strauss.
Miss Borkh, who starred as Sieg-
linde in Richard Wagner's "Die
Walkure" at the Bayreuth Festival
in 1952, has been compared with
Kirsten Flagstad as to the range
and power of her voice.
Her preformances have includ-
ed enacting the role of Magda in
the German premiere of Gian-
Carlo Menotti's "The Consul."
In the Hollywood Bowl ,
She has, appeared in the Berlin
and Munich Festivals and in the
chief opera houses of Italy, Great
Britain and Portugal, as well as
with the San Francisco and New
Orleans Operas and the Holly-
wood Bowl.
"When I begin a new role," Miss
Borkh comments, "I first read it
through, trying to understand and
absorb all I can. I study the music
on my own part, working with a
good coach."
Of her role in "Elektra," Miss
Borkh says, "In the Strauss opera
there is a dance for Elektra to-
ward the end, but I like to treat
the whole role as a dance."
"By contrast with 'Elektra',"
Miss Borkh says, "consider Beeth-
oven's more reserved orchestra-
tion in Fidelio. This is all right

May Festival To Open
With Singer Inge Borkh

INGE BORKH
.. . soprano soloist

for such a part, for Fidelio shows
only one basic emotion through-
out the whole opera," while Elek-
tra does not.
"The Strauss orchestra, with all
its colors, suggests a very differ-
ent style of acting from that of
Beethoven's characters.
"When I sing an aria in a con-
cert," Miss Borkh says, "I do not
think of it as just a beautiful song.
It is also a high moment in the ex-
perience of a particular character
in a drama.
Complete Drama
"Even without costune, gestures
and make-up, I try to present it
as fully and completely as pos-
sible."-
If a performance is well done,
Miss Borkh claims ". . . a listener
should not merely hear' it-he
should live through it as an ex-
perience."
Miss Borkh feels that every
opera star needs fairly thorough
training in at least four fields-
voice, acting, dancing and music.
"Voice and music," she says,
"are not the same. One may sing
with beautiful tones and still be
lost in the music. One should know
musical form and structure, har-
monic treatment, the composition
of the orchestra, and different
styles of writing and performance."

Orchestras,
Top Soloists
To Perform
(Continued from Page 1)
Mary McCall Stubbins, of Ann
Arbor, will be the organist.
Annual Chamber Music Festi-
val will be Feb. 15, 16 and 17 in
Rackham Auditorium.
Featured will be Quartetto Ital-
iano, recognized as one of the
world's most accomplished string
quartets.
Quartetto Italiano, apearing in
America for the third consecutive
season, uses no music and plays
all programs from memory.
May Festival To Repeat
Six concerts in four days are
slated for the 64th Annual May
Festival, May 2, 3, 4 and 5, 1957.
Eugene Ormandy and the Phila-
delphia Orchestra, Thor Johnson
and Lester McCoy and the Uni-
versity Choral Union, Marguerite
Hood and the Festival Youth
Chorus have been scheduled for
the May Festival concerts.
Renowned soloists will be an-
nounced later.
Orders for season tickets for the
Choral Union Series and the Extra
Concert Series will be accepted
with remittances and filed in.se-
quence beginning May 7.
These tickets will be mailed to
purchasers Sept. 13.
Tickets for the "Messiah" per-
formances and the Chamber Music
Festival will go on sale Oct. 15.
Tickets or other information,
may be, obtained from Charles A.
Sink, president of the University
Musical Society, Burton Memorial
Tower.
Religious Lecture
Paul Stork Seely of Portland,
Oregon will speak on "Christian
Science: The Healing Power of
True Consciousness" at 3:30 p.m.
today in the Michigan League.
He has served as associate editor
of Christian Science periodicals
and as President of the Mother
Church in Boston.

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Architecture Exhibi Features
Three Forms of Construction

Art of Speech Getting Revival;
Records Play Important Role

Three construction forms are
featured in an exhibit now on dis-'
play 'on the main floor of the arch-
itecture college.
These forms, which have taken
their shape in steel and reinforced
concrete, include the cantelevir,
reticulated, and suspension types
of construction.h 3
The exhibit features photo-
graphs of buildings from three
continents-North America, Ew-
rope, and South America.
Some of these structures were
built recently; others date from
the early 1930's-yet even the older
buildings represent these three
contemporary construction forms.
- Spain and Venezuala
The examples of the cantelevir
type of construction include the
Olympic Stadium in Caracas, Ven-
ezuala, built in 1951 and the Hip-
podrome of Madrid, Spain, con-
structed in 1935.
As explained in the display, this
construction form "features a
sheltering extension made to float
over space with no apparent sup-
port."
The reticulated structures have
a lattice-like network and include
Speaker To Talk
To Math Seminar

domes, constructed with a net-
work of steel triangles.
One of these domes is an experi-
mental structure developed by R.'
Buckminster Fuller. Other ex-
anmples of the form are the Ford
Rotunda roof in Dearborn, Michi-
gan, and the Arctic Weatherdome
built in Canada.
Economy in Space
A feature of the reticulated
structure, especially in cold cli-
mates, is that it encloses a large
amount of space for a relatively
small expense of material.
Perhaps the most familiar con-
struction form exhibited is the
suspension type-based on the
principle that steel can carry
greater loads in suspension rather
than compression.
Although this form is used pri-
marily for bridges, a wide variety
of its . applications include the

A University professor and two,
University graduates are cooper-
ating in an effort "to encourage a
revival of the importance of the
spoken word."
Prof. Preston W. Slosson, of the
history department, playwright
Arthur Miller and Dr. Arthur Luce
Klein, a well-known director and
writer, are participating in the re-
cording and production of ,a new
series of long-playing records in-
tended to re-establish the art of
speech.
Dr. Klein is president and pro-
diuction director of the new enter-
prise, while Slosson and Miller are
appearing on the Distinguished
Teachers and Distinguished Play-
wrights series respectively.
Prof. Slosson will discuss two
phases of his work as a historian
with "The Uses of History" and
"Our Heritage of History."
Others in the Distinguished
Teachers series are Dr. Frank C.
Baxter of the University of South-
ern California, Dr. Robert M. Hut-
chins, former president of the Uni-
versity of Chicago, and Professor
Jacques Barzun, Dean of the
Graduate School of Columbia Uni-,
versity.
Miller on LP's
Miller appears along with his
fellow "Distinguished Playwrights."
One side of these LP's will feature
the author discussing some angle
of his work. On the second side,
he will read or narrate scenes
from his own plays to illustrate
his first points.
Miller will read from "The Cru-
cible" and "Death of a Salesman."

Other releases will be made by
John van Druten, Lillian Hellman7
and Paul Green.
The Golden Treasury of Verse
series includes German, French,
Spanish and Italian verse, chosen
by professors and recited by artists
of the particular language. These
records come equipped with a
annotated brochure for the less
perceptive with a text of the orig-
inal and an English adaptation.
Informal Hour
Plans for this series include
Golden Treasuries of German.
Irish and French verse, with an
extra Treasury of French Drama.
The Informal Hour With .
Series stars writers reading their
own works exclusively. S. J. Perel-
man reads "'s There an Osteo-
synchrondroitrician in the House,"
"The Sweeter- the 'Tooth, the
Nearer the Couch," and "And Thou
Beside Me, Yacketing in the Wild-
erness!" J. B. Priestley, Erskine
Caldwell, John Betieman, and
Dorothy Parker will, follow with
separate releases.
Other classifications are planned
for the future, such as the Great
Artists Series with Alfred Lunt
and Lynn Fontanne, and the Dis-
tinguished Composers Series.
The corporation has announced
that a more extensive list of titles
will come at a latter date and pre-
dicts a definite effect upon the
contemporary opinion of the
spoken word.

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330 S. STATE STREET
NEAR 'ENGINE ARCH'
1108 SOUTH UNIVERSITY
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11

BULLETIN

(Continued from Page 4)
tory/Social Studies; Industrial Arts/
Mech. Dr.; High Sclool English.
Warren, Mich. (Rural Ag. Consolidated
School) - Teacher needs: Elementary
(Kdg. to 8th); High School Homemak-
ing; Comm.; English/Social Studies;
Social Studies/Driver Training.
Allegan,, Mich. - Teacher needs:
Elementray (Early; Late-man pfd.);
Elementary Vocal; Speech/English/Dra-
matics; Girls' Phys. Ed.
Northville, Mich. - Teacher needs:
Elementary (Kdg. 2nd, 3rd, 4th); Ele-
mentary Vocal Music; Girls Physical
Ed.; Driver Education/Gen. Science or
Math; High School English; English/
Typing, Bookkeeping, Shorthand.
Friday, May 4:
Fenton, Mich. - Teacher Needs: Ele-
mentary; Elementary Art; High School
Art; Science/Math; Latin/English; Home
Ed.; Gen. Science.
Charlotte, Mich. - Teacher needs:
Elementary; High School Chem/Biol-
ogy.
For additional information and ap-
pointments contact the Bureau of Ap-
pointments, 3528 Administration Bldg.,
NO 3-1511, Ext. 489.
PERSONNEL INTERVIEWS:
Representatives from the following
will be at the Bureau of Appointments:
Tues., May 1
SOCONY MOBIL OIL CO., INC., Posi-
tions in Eastern and Central U.S.-
men in LS&A or BusAd for Marketing
Training-Training for Mgt.
Thurs., May 3
MICHIGAN BELL TELEPHONE CO.
-women in any field for. Management
Training in Personnel, Public Rela-
tions, Service and Field Representa-
tion.
For appointments contact the Bureau
of Appointments, 3528 Admin. Bldg.,
Ext. 371.

Concert Scheduled
A faculty concert will be given
by Robert J. Courte, ass't pro-
fessor of viola and chamber music,
and his wife, Lydia E., at 8:30
p.m., Tuesday in Rackham Lecture
Hall.
Prof. Courte will play on the
viola while his wife will play the
piano.

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