PAGE EIGHT

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l r1 U i ,SDA Y, tilARCH 17, 1955

PAGE EIGHT frIiAiS1)A)~, i~I&BA.2U 17, 1955


'Inconspicuous' Salesgirls Soar,
Reach Top Positions inRetailing

NEW TWIST TO THE WRIST:

Smart Coeds Choose Right Accessories

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By MARJI BLUTTMAN
"May I help you?"
This comes from the inconspicu-
ous salesgirl deemed unimportant
and usually taken for granted. The
public couldn't be more mistaken
about one of the more exciting
jobs for women-salesmanship.
The so-called "unimportant"
salesclerk is actually the key to
retailing, demonstrating the fact

that she is the trade's most im-
portant figure.
A century ago, this was definite-
ly not the case. Since the majority
of salesclerks were men, a sales-
girl in the 1850's was a distinct
rarity.
This daring pioneer had to be
at work at 6 a.m. before the store
opened, had to sweep the floor,
dust the counters and showcases,

Stretchability in Stockings
Will Revolutionize Industry

By ANN FRIEDMAN
"When will I ever get stockings
that really fit?" complains many a
woman.
The answer to this dilemma can
now be found in a new type nylon
with stretchability which may rev-
olutionalize the stocking industry.
Besides being stretchable, this ho-
siery boasts durability and sheer
beauty. It is sold with a guarantee
of three months' wear from every
two pair.
Another advantage of this
stretchable stocking is that it will
"stay put," so that a seam once
straightened remains that way all

day. The nylon yields to every
movement, yet does not stretch to
the point of bagginess.
This controlled stretch is the
result of a new method of pro-
cessing and knitting 100% nylon
yarn a dull finish and durability
enough to warrant tne guarantee.
The new hosiery comes in three
sizes, adaptable to foot size and
length. Women who have an "odd"
stocking size will find these ny-
lons fit both the foot and the leg.
A local store is carrying them at
$1.95 a pair.

:, oplIIIIIIIIII

Red's Rite Spot

trim and fill the lamps and bring
in the water and coal.
Not only was she required to
work until about 9 p.m. but she
was requested by her employer to
attend church and prayer meet-
ings in the evenings. No doubt the
boss even made sure of the sum
that the salesgirl placed in the
collection box.
The fruits of this 19th century
clerk's labor amounted to $3 or
$4 a week. If she was especially
good her salary might have risen
to $7 or, if she was outstanding,
she might have received $10 for
a week's work.
In addition to difficult working
coniditions, scant pay and even
scantier free time for herself, the
salesgirl was confronted with vio-
lent opposition from the male sex
who resented women in business.
Nevertheless, the feminine touch
paid off, and at the end of the
Civil War, women had gained a
substantial foothold in retailing.
At this time new buying aids
began to appear on the scene,
prices became fixed, and selling
took on higher class airs with
more attractive merchandise and
subtler advertising.
Conditions Improve
The salesgirl then really came
into her own, with working condi-
tions having been improved 100
per cent. She was really moving.
In New York, Macy's set the
pace with their first woman execu-
tive, Margaret Getchell, who was
later replaced by a former sales-
girl, Marie Bowyer.
Throughout the country indi-
vidual women were gaining local
recognition in store work-now on
the executive end as well as in
selling.
Field Expands
The concept of ladies' ready-to-
wear came into being during the
first World War and with it a
whole new host of jobs for women
)pened up.
The "fashion-on-the-racks" en-
abled the salesgirls to move up to
buyers, fashion co - ordinators,
marketers and a host of others.
Stores set up training programs
for women colleges and universi-
ties offered courses and profes-
sional training in the retailing
field.
Today's salesclerk is at the gate
to opportunity. Top-notch sales-
girls are in perpetual demand.
Ladder to Success
She can climb the executive lad-
de' to the topmost rungs, become
merchandise manager, officer or
even president of the store. Sell-
ing experience can transfer to
other fields such as advertising
and publishing.
The modern salesgirl leads a
gregarious, never-a-dull-moment
life. Her job is fascinating, with
good pay, regular hours and a vast
store of opportunities. Did some-
one say inconspicuous and unim-
)ortant?
A million and a half selling
women can't be wrong!

By RUTH WEISS
Choosing the right accessories
for your suits and dresses goes
hand in hand with picking a
spring wardrobe that will really
"knock" 'em dead" at a glance.
Matching colors is of prime im-
portance, but next to that, every'
coed wants to know a little about
what styles are popular this
spring.
There's a new twist to the wrist
in the shorty gloves that are hold-
ing Spring in their grasp. These
gloves are blossoming out with
all the favorite flowers, decked in
a wide range of colors.
Pastels, pansies, roses, violets,

or sweet peas will be found adorn-
ing many a gal's gloves.
There's a changing picture in
materials, too. Leather, which had
placed high on the fashion list,
has given ground to fabric gloves.
The miracle fiber yarns are speed-
ily overtaking cottons.
Nylon, holding a steady lead, is
preferred for its light-weight and
casual yet dressy look. This swing
to miracle fibers extends also to
the ever-popular string and cro-
chet glove.
The long line in purses is the
ticket this spring with several va-.
rieties in style.

x.

PERKY PURSES-Small cluch bags to brighten up any spring
costume look oh, so smart and cost oh, so little. Shown are a
shiny-black plastic patent with a perky red lining and a little
purse in a new multi-colored fabric with a brocade effect. Both
are priced around $3.

Matching the new look, the
long-tailored bag will prove use-
ful for many social affairs.
A paper-thin fiat bag is smart
for the fashion-conscious shop-
per. The large Italian bag, with
generous side pleats can be
used to carry every, thing from
your small packages to the be-
loved American College Diction-
ary. Large, long handbags with
rigid shell handles are tops for
town wear.
Beads around the neck, ropes
or necklace, is top fashion in cos-
tume jewelry. Pearls and glass
beads in all shapes and sizes add
that extra touch to sweaters and
blouses.
Earrings are well established,
with the big button in number one
place. Even pins accentuate the
new line adding a sparkle to long-
jacket suits and long-torso dresses.

17


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~--1JId

MISS ETTA LUBKE
Editor of the Ensian

Alli

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