WEDNESDAY, DECEMBERS, 1954
THE MICHIGAN DAILY
PAGE SEVEN
WENSA-DCME 8,m1954 THE1 MICHIGAN DAILY PAGE SE111VE mI1 m1 .. .. - .
Gargoyle Holds Cultural Exhibit in a Teapot
Bard's Plays
To Be Enacted
In conjunction with the Stratford
Shakespearean Festival a four
week program is planned for this
summer in Stratford. Ontario.
British conductor Boyd Neel will
conduct the Hart House Orchestra
for the festival, and soprano Eliza-
beth Schwarzkopf and violinist
Isaac Stern will make solo appear-
ances.
Stratford's third Shakespearean
Drama Festival this summer will
include "Julius Caesar" and "The
Merchant of Venice."
Art Schools To Sponsor
Consumer Conference
Sponsored by the art department
of the College of Architecture and
Design and the Institute of Con-
temporary Art in Boston, the an-
nual Ann Arbor Conference' will
be held tomorrow and Friday in
the Rackham Bldg.
Following a dinner at 6:30 p.m.
tomorrow in the League Ballroom,
Joseph Hudnut, dean emeritus of
the School of Design, Harvard Uni-
versity, will present an address on
"The Common Man and Grand
Rapids."
During the two day conference
four sessions are planned. These
meetings will concern the problems
of defining the consumer, reviewing
the present status of consumer re-
search and considering a case prob-
lem. The present status of consum-
er research will also be discussed.
Among the many researchers, de-
signers and manufacturers to be
present at the meeting will be
James N. Morgan, assistant direc-
tor of the University Research Cen-
ter. Students will be admitted free
of charge to the four sessions.
Fund Starts
New Magazine
According to the chairman of the
board of editors, the first issue of
Forest Science, an international
journal of research and technical
progress of forestry, will appear in
'March, 1955.
The quarterly jo'urnal will print
any article concerning forestry,
but mainly those of interest to re-
search, teaching and administra-
tive personnel. Special preference
will be given to articles discussing
the results of original research.
A grant of $2,000 from the Hor-
ace H. Rackham Fund will make
the initial issue possible.
NEW EXHIBIT--Gargoyle staffman is shown
graph the special exhibit arranged by the Garg
Cultural Relations Abroad. The overwhelming
vious exhibit of cultural commodities held earli
led to a smaller version-an exhibit in a teap
Gargoyle culturists. The display occupies one v
offices in the Student Publications Bldg.
-Daily--Chuck Kelsey -Daily-Chuck Kelsey
preparing to photo- FINISHED PRODUCT-The exhibit will appear like this to the
goyle Committee for Polish Embassy. Following the previous exhibit, the foreign coun-
success of the pre- tries sent back even more cultural commodities in appreciation for
the work done to bring the "cultural commodities" of iron-curtain
er this semester has countries before the American public. This new exhibit-a sort of
ot, so to speak, say pint-sized display-is planned in hopes of the same generous re-
Del De Young wants to know:
wall of the Gargoyle
sponse. Gargoyle authorities say
sentation.
NEW OPPORTUNITIES:
Zeisler Disproves Journalism Myths
By MERLE MAYERSTEIN
"A myth has grown up that
newspapers frown on college grad-
uates, pay very poorly, and don't
want new talent," Prof. Karl F.
Zeisler of the journalism depart-
ment remarked.
"But it isn't so," he continued.
"The myth grew out of the depres-
sion, and many high school coun-
selors still believe it."
According to Prof. Zeisler, col-
lege graduates with some basic
knowledge of subjects such as po-
litical science, medicine, and edu-
cation have a real place qn news-
paper staffs today, and even hard-
boiled editors recognize this fact.
More Journalism Graduates
He went on to say that the pro-
portion of journalism graduates
on newspapers has increased in the
last 20 years. Before this, practi-
cal experience provided the main
source of training. Most of the old
newspapermen have come up
through the school of hard knocks.
However, news is not as simple
as it used to be. Many communi-
ties today have highly technical
industries, hospitals, and educa-
tional institutions. They are good
news sources, and they require re-
porters who have some understand-
ing of the field involved.
Many newspapers also have sci-
ence reporters who must interview
doctors and research scientists.
Broad Knowledge Required
"Naturally, these reporters have
to be able to ask intelligent ques-
tions and to understand their tech-
nically-worded answer," Prof. Zei-'
sler commented.
He went on to explain that the
University's journalism department
requires students to take courses
(Paid Political Adv.)
Vote to keep
RON RICHARDSON
on S.L.
(Paid Political Adv.)
in social and natural sciences and
history, besides journalism courses
in order to give them a broader
enough education to enter the many
new fields which are opening up.
Job opportunities, Prof.' Zeisler
said, are growing with the rapidly
expanding journalistic field. Writ-
ers are needed in television and
radio, advertising and public rela-
tions.
Prof. Zeisler pointed to indus-
trial journalism as one of the new-
est fields of journalism. He also
mentioned that there are very few
trained writers in this field.
Industry Papers
"Many big industries have plant
papers," he said. "They realize
that there is a professional way to
put out these papers, and they want
trained people."
"Newspapers themselves have
many employment opportunities,"
the journalism professor continued.
"There is a constant siphoning off
of good newspapermen into other
journalism fields."
He said that news coverage has
expanded, partly because of com-
petition from radio and television
and partly due to new fields such
as science reporting.
Sports Field Broadens
Sports reporting has also expand-
ed from stories on baseball, foot-
ball, basketball and track to the
new outdoor sports. These include
fishing, hunting, boating, and wa-
ter-skiing.
Opportunities for women in jour-
nalism have grown since the sec-
ond world war when they did ev-
erything, from police and crime re-
porting to work in the city room.
"Some newspapers liked the
work women did so well that they
went on employing them," Prof.
Zeisler said. "However," he con-
tinued, "women have the habit of
getting married as soon as they
get to be good reporters. For this
reason, many newspapers'only em-
ploy women on the women's page."
Women's departments are more
concerned with news and good writ-
ing. In addition to the strictly so-
cial reporting of the past, they now
cover fashions, fabrics, child care,
home management, and domestic
relations. They interview interna-
tional figures, politicians, store ex-
ecutives, and buyers. More empha-
sis is put on competence and edu-
cation on the part of the women
reporter.
Part of the myth concerning jour-
nalism, remuneration, can be dis-
proved by the fact that salaries
go up regularly. Beginning salary
for college graduates on newspa-
pers now is between $50 and $65
per week. Within a year there is
a substantial pay -raise.
On metropolitan papers, a five
year reporter earns approximately
$128, copyreaders $138, and editor-
ial writers $158 a week.
The higher salary brackets in
journalism include advertising,
public relations, radio and televi-
sion and to some extent, industrial
reporting.
Lipset Talks
On GOP Split
The now open split between Sen.
Joseph R. McCarthy (R-Wis ) and
President Dwight D. Eisenhower
was termed "inevitable" by Prof.
Seymour Lipset of Columbia Uni-
versity.
Prof. Lipset, of Columbia's soci-
ology department, spoke on "The
Radical Right-A Problem for De-
mocracy." He said moderate con-
servatives, represented by the
President, compete for the same
constituency that the McCarthy
group seeks to win.
The contest was compared by
Prof. Lipset to earlier ones between
Communists and socialists for left-
wing support. He expressed the
view that the "radical right" can-
not hope to win the current contest.
there is no attempt at mis-repre-
Students Fill
Engineering,
Acting Spots
United States Army engineers
have estimated that dredging
Great Lakes channels for handling
ocean vessels from the St. Law-
rence Seaway would cost $108,-
027,000.
Army Corps of Engineers, study-
ing under orders from Congress,
made their official report yester-
day, according to an AP release.
To accomodate ocean vessels on
the Great Lakes, channels must be
deepened in the Detroit River,
Lake St. Clair, the Ste. Clair River,
the Straits of Mackinac and St.
Mary's River.
Most recent estimate is believed
to be $20,000,000 more than that
made by Army witnesses in Sea-
way House hearings last year.
The engineer's study is a re-
sult of resolutions given Con-
gress last year by Rep. Thaddeus
M. Machrowicz (D-Mich.) and
Sen. Alexander Wiley (R-Wis.).
When the 84th Congress as-
sembles in January, a study will
be made into an appropriations
request.
Channel deepenings would com-
plete a Great Lakes link with the
seaway. They would permit ocean
ships to go all the way to Duluth
at the head of the lakes.
The engineers' report was said
to include a recommendation that
all channels be lowered to a depth
of 27 feet, identical with the sea-
way.
Downbound channels from Du-
luth are now 25 feet, upbound 21
feet. At low lake levels ships are
limited to drafts of 22.3 feet
downbound and 18 feet upbound.
Anticipated transportation sav-
ings, to Great Lakes commerce,
the report continued, "ecomoni-
cally justify the cost of this plan
of improvement."
Deeper channels would also
mean an added $200,000 a year in
maintenance cost of access waters
between the lakes, according to
the report.
What sort of
work is
involved in
technical sales
at Du Pont?
Delbert N. De Young received a B.S.in Chem. Eng. from the University
of Wisconsin last June. Now he is working for an M.S. degree. By asking
questions, he's learned that many excellent industrial opportunities are
passed'over because they're not understood by the average undergraduate.
Clarence "Ding"Bell answers:
_s.-'
Well, if I said "All sorts," it might sound a bit vague to
you, Del, but it would be very close to the truth. That's
because technical sales work at Du Pont-bearing in
mind the great diversity of products we have-is broader
in scope than a lot of other technical assignments, and
requires additional talents.
Let's suppose that one of Du Pont's customers is
having technical difficulties--needs help in adapting
"Teflon" to a specific gasketing application, for'exam-
ple. When our sales representative calls, he naturally
must carry with him the engineering knowledge that's
the basis for sound technical advice-data on flexural
fatigue, chemical passivity, and deformation under load.
The customer is receptive. He wants to make a better
product, increase his sales, reduce costs-or do all three.
Naturally, he's looking for reliable technical advice and
intelligent actions that apply to his specific conditions.
With the cooperation of the customer and help from
our own research people, when necessary, the problem
will sooner or later be "licked."
We have found, though, that if a technical service
AGU.S PAT OfC
BETTER THINGS FOR BETTER LIVING
...THROUGH CHEMISTRY
WATCH "CAVALCADE OF AMERICA" ON TELEVISION
Clarence D. Bell, 3.S., Chem. Eng., Univ. of
Pitts. (1937), joined DuPont as a chemical engineer
immediately after graduation. He began in the re-
search group of the Ammonia Department, pro-
gressed steadily through assignments on nylon and a
number of other products. Today he is an Assistant
Director of Sales in the Polychemicals Department.
man is going to be truly effective in such a situation, he
must possess certain human qualities in addition to his
technical ability. That is, he must really like people and
be sincerely interested in helping them solve their prob-
lems. He must-in every sense of the word-be an
"ambassador" who can handle human relationships
smoothly and effectively.
Take the depth suggested by this simple example;
Del, and multiply it by a breadth representing all the
challenging problems you'll run into with Du Pont's
diversity of products. If your slide rule isn't too far out
of alignment, the resulting area should give you some
idea of what I meant by "all sorts" of work.
Let me emphasize one more point. The importance of
effective sales work is fully understood and appreciated
at Du Pont! In the past, sales work has been one of the
active roads to top management jobs. There is every
reason to believe that this will continue in the future.
Are you inclined toward sales work? There are four main
types of sales activity in the Du Pont Company-tech-
nical sales service, sales development, market research
and direct selling. Information on sales, and many other
facts about working with Du Pont, are given in "The
Du Pont Company and the College Graduate." Write for
your copy of this free 36-page booklet to E. I. du Pont de
Nemours & Co. (Inc.), 2521 Nemours Building, Wilming-
ton, Delaware.
For those
k .Don't Find Yourself
in This Spot!
y 4S%
TODAY is the final day
to buy your '55 Ensian
at $6. 00...
REAT gift idea! Budweiser,
the world's most distinguished beer,
in bright new Holiday Cartons of
six or twelve cans.
ND, when friends come to call
during the friendly Holiday