T WEDNESDAY, APRIL 21, 1954 . THE MICHIGAN DAILY PAGE SEVEN PUBLICITY BIGGEST JOB: Miehigras Co-chairmen Describe Work 4 Michiworm, Other Stunts Aid Publicity By ROZ SHLIMOVITZ "What's Michigras?" Variety, Gayety, GrowthI Mark Michigras History if Be Sure and By ARLENE LISS Co-chairing a "huge jeb such as Michigras" can be strain, but on the whole it works out very well, co-chairmen Gretchen Meier, '54, and Hal Abrams, '54, agreed. Miss Meier explained that some- times problems come up over which they disagree, "but they're small, there's no trouble on any- thing big." BOTH STUDENTS have a wide experience which fitted them for the year long job which they re- ceived last May. Miss Meier was parade chairman of Michigras two years ago and has worked on Frosh Weekend, Junior Girls' Play, Un- ion Opera and the Fred Waring show. Abrams has worked on the Union executive council, as cir- culation manager of Generation and as publicity chairman of the Union. "Publicity is our biggest job," Abrams said. He went on to ex- plain that the central committee has to make townspeople "aware of how big Michigras is." "Publicity covers a fifty mile ra- dius," Miss Meier interjected. She commented that a great deal of work is connected with this public- ity. Both she and Abrams have been doing television and radio shows. "CHANNELLING" was described by Abrams as a big problem. This involves clearing Michigras proj- ects with theUniversity and also with city officials. "We have to check with the police and fire de- partments and other people," he pointed out. flew 9eature Starting April 26th INFANTS WEAR Every Item for the 0 0 Well-Dressed Baby c Come in and see our stock. We invite you to our open- house Monday, April 26th, 1:30 to 9:30 p.m. Special for the month $5.00 discount to a Knit- king buyer-door prize for the day. c YARN SHOP 324 East Liberty 0 Open 9 to 6 Closed Saturday NO 2-7920 e c -c--><:0=><-04 Approach any student on publicity committee with1 question and you take your in your own hands. the this life CENTRAL COMMITTEE CO-CHAIRMEN HAL ABRAMS AND GRETCHEN MEIER "Keeping the spirit drummed up within our own group," is another major pi-oblem encoun- tered by the co-chairmen. Miss Meier commented, however, on the enthusiasm of the Central Committee. "I guess choosing the committee was hard," Abrams remarked, "we had to make certain they worked well." As regards the success of this year's Michigras, the co-chair- men have only one plea, "If the weatherman will only give us de- cent weather." VIA TV, the newspapers, radio, posters, window displays, con- tests, leaflets and stunts, the pub- licity committee has been drum- ming up Michigras for the past three months. Aided by ' the cooperation of the Michiworm, whose photoge- nic features adorn most of the publicity releases, the campaign was easy to plan. Because all the proceeds of Michigras go to the Fresh Air Camp Fund, and Swimming Pool Project Fund, University officials and Ann Ar- bor merchants were most coop- erative.{ Recent talk of the campus has' been what did or did not happen' when the Michiworm invaded the classroom. While bystanders re- ported most of the freshman lec- Meeting There will be a meeting of all float drivers at 7 p.m. today in the Union. ture rooms emptied immediately, upperclassmen in most cases were sceptical of the worm's dismissal power. Decked out in Michigras hats, members of the central committee picketed the movies Sunday, pa- raded before the women's dorm's and then frequented a local drink- ing establishment which recently held a day in Michgras' behalf. By RONA FRIEDMAN "A Twisted mass of canvas and the tent poles," the results of a storm that had raged all night, greeted University students in 1909 only a few hours before their car- nival was to open. But the old adage "the show must go on" prevailed and by Tickets General admission tickets for Michigras are now on sale at four campus locations: Mason Hall, front of the Union, En- gine Arch, and on the diagonal, and in every campus housing unit. nightfall the big tents were again erected on the carnival grounds opposite Ferry Field, reported an aged copy of The Daily. * * * THUS the 1909 "Union's Greater Shows" which featured "salome dancers, six performing elephants, and Alvina the beautiful girl in pink tights who would make the daring 'slide for life' clinging by only her teeth as she slid down a taut wire from the top of the big tent," among many other won- derful attractions, was bound to be a success despite the elements. The original two day carni- vals-for-a-good-cause first held at the University in 1901 were were sponsored by the Union. In the beginning they were small affairs, but by 1905 the county fairs which were run by the men's groups on campus had be- come big business, offering en- tertainment from professionals as well as students. The funds collected went to projects such as the Michigan Union club house and by 190& the carni- vals were raising as much as $4400. The last "Great Union Fair" Poster Committee Kept Busy Selling Students on Michigras was held in 1924 to raise money for the Union pool. Two years lat- er the women on campus backed by the WAA tried their version of a carnival on a penny scale. Suc- cessful, the two day Penny Carni- val was held annually for many years in the Barbour and Water- man Gymnasiums featuring shows and games, THEN an enterprising student on campus, Willis Tomlinson, de- cided that we should return to the original large scale carnival and presented his plan to many groups on campus. Finally the WAA agreed to sponsor his idea and the first Michigras was held in 1936. In 1948 it was decided to hold the annual carnival, which by then had assumed huge propor- tions, every two years. 1 I .I As well as making the cut-out figures now dotting the campus at regular intervals, Michigras' poster committee, headed by Sally Huber, '54A&D, has kept occupied with a variety of other publicity devices. A recent visit to Michigras com- mittee headquarters found her committee constructing a ten foot modernistic structure to appear on the Diag as a final publicity meas- ure. * * * MICHIGRAS, Miss Huber er- plained, isn't limited to University students; a poster contest was held in high and junior high schools to pulicize the affair. There have also been window displays in four local stores, a Bike Tag Day, and a Michigras Sundae featured on the menus of several restau- rants in the vicinity. On the publicity committee are Chuck Bancroft, '55A&D, Jerry Burns, '55A&D, Don Fleming, '55E, Don Hanley, '55E, Joan Liddick, Diane Plushnick, '55A&D, Gordon Ryan, '55A&D, Doug Stewart '55A&D, and Anita Wiesner. rl 13 Imported Irish Linen Jackets This coat combines all the features of for important styr exfras your hof weatherhk chsutosef a choose a~l excellent summer sport coating. The fabric is imported from Ireland and is woven from only the finest of linen yarns which gives it a lighter "hand" and more wrinkle re- sistant "body". Styled and tailored in our own natural shoulder model it represents the one sport coat well dressed men covet for summer sports wear. '3950. "Y :H a : v'} ti": 1Y' Ri :-X. 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