THE MICHIGAN DAILY SUNDAY, DECEMBER 19, 1959 TOTS HURT BY LACK OF TV? TV Ad Campaign Arouses Protests n J N W4 A recent campaign n adver- tising television products has questions put to the readers in aroused angry protests nation- the ads: ally and locally. "Are children whose families In hawking their wares, a na- don't ow n television sets tional organization of television ashamed to mingle with their dealers and manufacturers re- TV-viewing friends?" "Does not cently bought full-page ads in having television cause a deep m o r e than 1,000 newspapers bruise within a youngster?" throughout the nation. Moreover, the sponsors resorted * * * to depicting two small, sorrowful- HERE ARE s o m e of the looking children under a caption: COLLEGE ROUNDUP: Riots, Fires, Blasts H it Nation's Collegiate Life By DAVIS CRIPPEN Violence was making the head- lines on campuses across the na- tion last week. Some of the news was serious. Two students at Harvard got the bounce for their part in the riot on the Yale game weekend and at least 20 others were put on proba- tion. * * * AT PENNSYLVANIA State Col- lege an early morning, blaze broke out in an astronomy lab and be- fore the fire was doused, some $10,000 worth of damage had been done. An explosion of chemicals at Cornell injured five, none of Prem ature Babies Lack Air~-Dr. Wilson One of the tough fights a pre- mature baby must overcome is to get enough oxygen into its sys- tem, according to Dr. James Wil- son, of the Medical School.. Dr. Wilson was speaking in New York City before a post graduate assembly sponsored by the New York State Society of Anesthesi- ology. Hemoglobin, the oxygen-carry-, ing red pigment of the red cor- puscles, doesn't release oxygen to body tissues as readily in prema- ture babies as in "full-term" ba- bies, but it takes up oxygen faster from the "lungs, he explained. them seriously. As a result of the incideit, school authorities demolished a small house on the roof of one of the campus build- ings used to store rarely used chemicals. From now on all chemicals will be stored in un- derground rooms. "Maybe that way they'll blow up the whole school," one Cornell student was heard to remark hope- fully but unrealistically. * * * SOME OF THE news was not so serious. Fraternities at the University of Illinois were threatened with so- cial pro if any of them indulged in inter-house snowball battles. The edict followed a 50-minuteI battle between the Phi Delta The- tas and the Chi Phis in which the not-so-accurate fraternity men had broken about 40 windows. At the University of Califor- nia school spirit was manufac- tured in preparation for the Rose Bowl. Reporters for a San Francisco paper came out to campus and found that Cal stu- dents evidently had as much spi- rit as Michigan does-that is, hardly any. Undaunted, the reporters lined tip a crowd of curious students, picked up an effigy left over from recent upperclassmen - freshmen warfare and daubed an "M" on it. They then had the effigy hang- ed with cheering students around it, and then took a picture of the production.1 The result: a story about a spon- taneous demonstration of anti-1 Michigan sentiment. "There are some things a son or daughter won't tell you." These methods, however, creat- ed such violent protests from the nation's parents that many news- papers refused to run the remain- ing ads of the series. The adver- tising agency intolved decided to cancel the remainder of the ads. * * * LOCALLY, Prof. E d m u n d Wooding, of the journalism de- partment, said that although the ad displayed a skilful technique, It was certainly an example, of ad- vertising power used for anti-so- cial elements. "Such basic appeals are emo- tionally loaded," he added, "and are bound, to stir up reactions. However, it must be conceded that television, or the lack of it, does create a real problem in American homes today." Commenting on parents' reac- tion to the ad, Prof. Wilbert Mc- Keachie, of the psychology de- partment, pointed out that such an appeal is directed at middle class parents, who are anxious to provide their children with every possible advantage. He explained that this type of advertising might prove quite ef- fective because these parents will go to. almost any limits to keep their children from being hurt. * * * * JOSEPH NEWMAN, advertis- ing instructor in the business ad- ministration school, agreed that the ethics in the series left quite a bit to be desired. "It is this type of thing," he remarked, "which opens the field of advertising in general to public criticism." Newman said the television in- dustry may have resorted to this appeal to stimulate sales for two reasons: government credit re- strictions have cut into appli- ance sales; and many people are waiting to buy color television sets. Engel To Give Records to 'U' The official records of Rep. Al- bert Engel (R-Mich), covering a 16-year term in Congress are now being shipped to the University. Rep. Engel, who is leaving Con- gress at the end of his current term, is sending the records here for use as source material in gov- enment courses. Requested by Prof. James Pol- lock, chairman of the political sci- ence department, the documents include details. of the congress- man's trips before and during the Second World War to visit military establishments, ordnance plants and factories working on govern- 'i 'A FLOATING ' C I R C U S T E N T'- This new 20-man life raft, developed by Air Force's Air Materiel Command at Day- ton, Ohio's Wright-Patterson Air Force Base, can support more than 5,000 pounds without sinking. Top, raft is inflated, canopy raised to provide added ventilation. Bottom, canopy is, closed. Raft's designed especially for use in ditching operations. SUN D A YS S I N G I N G S AlI L OdR S - Members of Vienna Boys' Choir wear sailor suits during practice session in London's Westminster Cathedral. The Austrian choir, visiting London for first time since 1938. Is touring the country. The hemoglobin in premature ,r Atwater 1 w ii babies, known as "preemies," Is I different from that in full- term babies. Speak _o orrow "Because of this difficulty in getting oxygen into the system of Dr. Reginald Atwater, executive preemies, they need more than secretary of the American Public can be obtained from ordinary I Health Association, will review the sources of oxygen," Dr. Wilson1 organization's annual meeting at said. the weekly public health lecture at "This, difference in physical and 4 p.m. tomorrow. chemical processes in the preemies Speaking in the auditorium of. means that the treatment of ill- the School of Public Health on nesses in newborn babies must be "Health in War and Peace," Dr. different, from the chemical point 'Atwater is expected to discuss of view, than the treatment of problems of national defense, .lo- older children," Dr. Wilson con- cal health units, research and edu- cluded. cation. I MADONNA PAINTING DISPLAYED-The ancient painting of Madonna, called the Madonna of "Salus Populi Romano (Salvation of the Roman People)," arrives at St. Peter's Basilica in Rome where it was placed on temporary display. ROYAL S M I L E -Queen Mother Mary of England smiles during the recent christening of Princess Elizabeth's daughter, Princess Anne, in London's Buckingham Palace. FASHIONS GO TO THE FACTORIES- Workmen of Allentown, Pa., structural steel firm view fashion model sent by local department storey Max Hess, Jr., store's presi- dent, believes men should have more to say about women's clothes. ment contracts. Rep. Erigel indicated he planned to give the University at a later date the records of his war-time investigations of the Manhattan Project, which developed the atom- Ic bomb. ,E 1I J. H. COUSINS .4. 'x S A L T M I N E U N D E R A C I T Y - Far beneath Detroit, Mich., streets, a group of visitors watches modern machinery mine rock salt. The mine produces some 4,000 tons daily and has 60 miles of smooth streets and alleys with traffic lights, stop signs and car trucks. SULTAN VIEWS HIS NEWEST JEWEL-- The wealthy Sultan of Johore, 77, and his 34-year-old Romanlin wife pose in London with their infant daughter, born Sept. 18. a 11' 1 As seen in Vogue N A M E D- Dr, KathrynMe- Hale of Logansport, Ind., was named by President Truman as member of board of five which will help administer the new subversives' cqntrol law. FAITHFUL TO HER P U P 5'- This little girl evi. dently wants to stay with her two bulldog pups, booked for theta- peutic treatment in this newly-developed low pressure chamber at Frankfprt, Germany. Chamber, containing infra red and ultra violet ray lamps, has been used successfully in cases of animal distemper, bronchitis, rheumatism and skin diseases. SQUIRREL CAGE-1780 STYLE-JeanHarris of Beverly Hills, Calif., examines squirrel cage made -in 1780 in 11 1 1111 I