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This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

March 20, 1949 - Image 9

Resource type:
Text
Publication:
The Michigan Daily, 1949-03-20

Disclaimer: Computer generated plain text may have errors. Read more about this.

Cotton To Rule
Over Spring,
Vacation Styles
By MIRIAM CADY
As precious brocades were sub-
mitted to plain and simple pat-
terns this winter, so cottons this
spring will take on a new appear-
ance with high styling empha-
sized.
Serious designers have gone in-
to the business of cottons this
year as never before to glorify the
plain summer frocks as well as
play and resort clothes.
Textile manufacturers, too, of-
fer a wider variety of cottons with
character. Varieties coming out
g'e the "popcorn" cotton with a
bumpy, blistered weave, a spatter
dot ( ton taffeta with shiny
blacknued dots that look like
patent leather, a leather-grained
cotton and woven damask cottons.
OLD TIMERS returning for this
summer include Swiss sheers,
dainty voiles, filmy tissue cottons
and embroidered organdies.
Steady favorites which will
continue are starchy white
pique, sophisticated prints, iri-
descent chambrays, dotted
swiss, tweedlike cottons and cot-
ton taffetas.
Trimmings too for these cottons
are taking a luxurious air. Lusc-
ious velvet, intricate beading, sat-
in ribbon and Venise lace are in-
cluded among the added attrac-
tions.
COLORS ARE rich, bright and
cooling. Lavender, toast and
bright prints are sparkling with
even embroidered bits of thread
added to linen and shantung sum-
mer dresses and suits, according
to the latest reports from the
fashi4icapital.
Sunbacked frocks are taking
on new popularity with added
Jackets, long or short sleeved,
making them suitable for more
prudent occasions.
All the accessories will go along
with these cottons with sun um-
brellas, shorts, slacks and bathing
suits made to match.

TIHE MICHIGAN DAILY PAGE TURRE
'Bold Look' Reveals Itself as Virile Image of Raw Reality;
Fad Engulfs Nation,_RendersMan Genuine as Sirloin Steak

By STAN. BEERMAN
Old Sam, the Adirondak guide
never did like getting shot at by
trigger happy city slickers.
"I ain't no deer," said Old Sam,
which was more than obvious to
anyone within ten yards of him.
But still and all one day some-
one shot Old Sam's cap right
off his head.
"Obscenity," said Old Sam,
"I'll fix them obscenities."
So he went and had himself
made a fancy hunting suit cov-
ered in black and white stripes,
like nothing ever seen before in
the big woods.
When they sadly carried him
home that night, feet first, Old
Sam was full of honor and bullet
holes.
"Couldn't you see him, man"?
shouted the sheriff to the hunter
who had bagged Old Sam.
"Sure I could," said this guy,
"but I thought he was a zebra."
MORAL: You may be pretty
good, but looks are still important.
* * *
The average. male, as we see it,
is very much interested in what he
wears and how he looks, but he
doesn't want to waste too much
time on it.
He doesn't want to be pictured
... and we don't blame him ... as
trying on a dozen ties in front of
a mirror every morning, or suffer-
ing an agony of indecision as Ito
whether to wear his purple cardi-
gan or the canary yellow one.
On the othen hand, he doesn't
want to give the impsession that
he is fresh out of one of Al
Capp's hillbilly catoons and
only distinguishable from Lone-
some Polecat by the fact that he
smokes a pipe.

He wants to look his best at all
times, without too much fuss and
featrers. Soooooo, we present the
Bold*Look.
WITH THE BOLD LOOK, we,
men can really go all out this
spring and come up with some
color combination that will
really take all eyes off women's
clothes and focus some of that
attention on men's apparel.
The big shirt manufasturers
are presenting pastel colors in
the favorite materials and shirt
styles. Colors like edorn, helio-
trope, pink, grey, pearl, and
green are being shown in stores
around the campus and are
really going over in a big way.
As for ties, black knit seems to
be the favorite with pastel knits
running aclose second. Large bold
figores are holding their own and
since 'Soapy' Williams' election,
more and more bow ties.
* * *
SUITS NEVER seem to change
much. Grey flannel, brown, and
blue pin-stripe double-breasted are
the perennial favorites and rightly
so, for they are the best bases for
the new color schemes.
Lately, there has been a run
on shoes of the natural leather
shade in all styles. And a lot of
men are getting out the old col-
lege favorite, white buckskin.
Dark brown is still, however, the
best for all around wear.
Between trouser cuffs and shoe
tops, there have been seen a lot of
argyles and quite a few of the local
belles can be seen in classroom and
lecture working furiously over a
pair of red-hot knitting needles.
* * *
SOME COLLEGE JOES have

not been fortunate enough to find
anyone with enough endurance to
finish a pair in a rathier large size
so in the meantimethey ire stick-
ing to plain harmonizing colors.
This then, seems to be thebig
news as far as the men are coi-
cerned. Be bold! Times have
changed. Things are different
today. The beach heads have
gone back to sand and waves . .
the bomb-bays at dawn are a
memory . . . the convoys have
been counted and mustered out
. .. and the world will never be
the same again.
Out of that concentrated slug of

raw reality has come a new kind
of thinking and a new kind of hu-
man being, Male, genus Ameri-
canus.
He's a confidant, easy-going
guy, as likeable as a Texan's laugh,
as virile as a morning plunge, and
as genuine as a sirloin steak.
And it's because of this man
that the Bold Look has swept the
country.
And in these newest Bold Look
clothes his appearance will be one
of dominance, of self-confidence
. . and of unquestioned good
taste.

Brownettes Underrated in Stories;
Tips onGlamour Offered by Experts

CAMPUS CUTIES CAPER-New York dance director Fred Evans, a 30-year theatre veteran, gives
some pertinent pointers to danseuses Dick Rifenburg, Walt Teninga and Val Johnson. The capti-
vating trio will be featured in a Froggy Bottom specialty act, "We Are Three of the Biggest."
Slim Blue Suits, Little Padding
Will Dominate Easter Parade

Fiction heroines who inevitably
end 'up with the pot of gold, are
always luscious blondes, siren red-
heads or slinky brunettes.
The brownette, America's av-
erage girl, if mentioned at all by
short story writers, is referred to
as that mousey haired character
in the back row.
At last Hollywood stars and
make-up artists have given out
with hints that can turn our bru-
nette into a dazzling creature.
* * *
LIKE GRANDMOTHER, they
recommend brushing the hair at
bedtime each night. And because
a medium complexion usually ge
with the in-between-colored hair11,
powder should be pinkish and lip-
stick a clear red.
Clothes need to be bright. Shy
away from pale pastels and

grays and blacks, unless gay col-
ored accessories are worn.
The brownette's- skin texture is
also average, not too oily and not
too dry. However, experts say that
the forehead and cheeks become
drier as the woman grows older.
Nightly creaming is recommend-
ed for the wise 'average coed.'
Knitter's Bracelet
There will be no more scram-
bling under the chair for your ball
of yarn after you've jumped" up to
answer the phone, if you're provid-
ed with a spindle bracelet for your
knit-and-purl sessions. This clever
gadget is made of plastic, and a
little cap, which fits down over the
spindle, keeps the ball of Yarn in
place, but lets it unwind smooth-
ly and easily.

In the spring a young girl's
fancy lightly turns to thoughts of
a new wardrobe, and fancy, being!
fanciful, conjures pictures of a
new dress, coat, formal and a
thousand and one accessories.
But since student pocketbooks'
and closet space are small, the
coed soon turns to reality and
settles for "the backbone of the
wardrobe," that "uniform of
spring," the suit.

Ammonium-ion Dentifrices
Promise Tooth Decay Relief

By PAT BROWNSON
Alexander Pope's advice, "Be
not the first by whom the new
is tried, nor yet the last to lay
the old aside," was cited by one
local dentist questioned about the
merits of the new "ammonium-
ion" type dentifrices now on the
market.
One new powder dentifrice,
manufactured by a well-known
firm, has been awarded the Tested
an 1 Commended Seal of Parents'
Magaine. Experiments show that
this de tifrice helped reduce de-
cay by 35. per cent in humans un-
der observed conditions over a pe-
riod of years.
The "ammonium-ion" idea is
based on the chemical theory that
ammonia in a certain form neu-

tralizes and inhibits acid-forming
bacteria generally considered one
of the major causes of tooth de-
cay.
No way of keeping this special
ingredient - called carbamide -
stable in paste form has yet been
devised. 'Therefore, at the present
time this new dentifrice can be
found in powder form only.
It should be understood that
medical authorities warn that,this
product is not a cure-all. It only
assists in keeping down the bac-
teria - considered one of the
probable causes of dental caries.
Proper diet and careful attention
to the various other possible
causes of decay also play an im-
portant part in the care of teeth.

THE SUIT is timeless and prac-
tical, ideal for the spring vacation
train trip. When dressed up with
a few accessories it makes a per-
fect outfit for raster holidays or
weekend dates.
The merits of the suit are
innumerable. Since an inspired
designer first invented the
jacket and skirt ensemble it has
been universally agreed that for
every occasion the suit is suit-
able. But controversy begins as
soon as one mentions the word
style.
One fashion magazine declares,
"This spring we have the flared,
boxy jacket, short and perky." An-
other periodical, published in the
same month, proclaims, "This is
the spring for the slimming down
of fashion, for paring-off super-
fluous width and extra length and
extravagant attitudes - spring
suits will be slim as pins."
ONE MAGAZINE emphatically
states thatthe skirt length has
made up its mind and will be
fourteen inches from the floor,
while another claims the fashion-
able length to be twelve or thir-
teen inches.
The only safe conclusion to
draw is that almost anything
goes and that the style and
length of your spring suit should
depend on individual choice, cost
and occasion.
There are, however, certain

trends which will be noticeable
this season. The majority of skirts
will be slim and straight, made
from two pieces of material,
seamed at the sides and opening
into slits at the bottom.
JACKETS will be seen in every
form imaginable. Short jackets
will range from the flared, bolero
or cape--sleeve style to the straight
box. Equally popular will be the
long jacket, whether it be mould-
ed and tight fitting or belted in
the back.
The spring fashion parade will
feature blue. One expert pre-
dicts that fifty per cent of the
suits on the market this season
will be navy, both light and
dark.
The other half will include
shades of beige, brown, grey, red
and green. A large per cent of
the neutral suits will be made in
men's materials and soft, fine
tweeds.
THE SHOULDER LINE will
stress the natural look so that
either no shoulder pads or very
small ones will be appropriate.
This is a drastic change from the
past few years when jackets hung
from heavily padded shoulders.
But despite the changes in
style, despite the magazine con-
troversies, from one spring to the
next women will turn their
thoughts and eyes toward the in-
comparable suit.

_
- - - - --1

SLVEWIHJ S Or I
ALIVE WITH INSPIRED FASHION

d

Suits
from $45.00
Full-Length
Coats
from $35.00
Shortie Coats
from $21.95
Dresses
from $14.95
Accessories
To Match ...
or Contrast

-Posed by iici ,F MICi I L-MANN

A new drama in distinction-fitted coat curves low
in back-collars wing--cuffs and pockets flare.
It's the newest of new fashions.

'ored dressmaker suit of wool crepe in brown,
navy or black. 65.00
right: BEVERLY GARTHE in a softly moulded

.. ,. /

mmmmmm=

i

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