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In any post-war period it is necessary to revive the customs and traditions of the past.
In this task a yearbook can but point the way.This is one aim of the '48 MICHIGANENSIAN.
Our theme, "vital history," is designed to weave a half century of Michigan into the living
pattern of today's university.
We have tried to mirror the pride, humor, pathos and accomplishments behind the
scenes of today's university and today's Michiganensian. To do so we turn back the pages
50 years, remembering always that only pictures and text vital to the present have a place
in the yearbook of 1948.
A completely different yearbook from cover to cover, 86 NEW pages and twice as many
pictures as ever before are just a few boasts of this new MICHIGANENSIAN.
In sports there are 40 new pages, 56 in all, or nearly three times last year's coverage; 32
pages are on football alone.
We know that we will win an All-American award for the finest yearbook in the country,
but today we must convince you, the student body, and not the judges, that our efforts are
worth your patronage.
With slogans like Rose Bowl Ensian, Your Yearbook, Best by Tower Test, and N.C.N.,
we have tried to capture your eye. With stunts and stories ranging from Tower Tests to
Baby Contests we have tried to hold your interest. Basically, however, we cannot show you
what we have until the Ensian comes out in May. Our cover is on display in a barber shop
window, our office is an open house for your inspection, but still we can only show a fraction
of what you will see when this great book comes out.
Our greatest problem is one of economics. For $6.00 you are getting a book which should
retail for $7.50. Only by sales volume can we hope to pay our way on the '48 Ensian, yet to
print yearbooks without orders is also financially unsound. Our only hope then is to sell you,
the students, a book now! Our book is already at the printers and type is being set. Thursday
the presses roll so we must know Wednesday night how many books to print. Oh, we can
speculate on a few but the only SURE way that you can get a'48 Ensian and the only sure way
for us to support our yearbook is for you to order now, beforeWEDNESDAY MIDNIGHT,
March 3rd.
Freshmen, Sophomores, Juniors and, above all, Seniors should certainly not be without
this great book and this record of your year at Michigan. Don't wait, buy now at the STU-
DENT PUBLICATIONS BUILDING and help us and yourselves to have a greater yearbook.
This is no usual Michigan year and this is no usual Michiganensian. $6.00 now is a life-
time memory book in May. Partial payment stubs will be honored only until next WEDNES-
DAY, MARCH 3RD
Remember, for a sure bet, the'48 Ensian at only $6.00. Order now, BEFORE MIDNIGHT,
WEDNESDAY, MARCH 3RD.
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Sincerely,
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