SURVEY CENTER:
University's 'Gallup Poll'
Proves Power of People

By TED MILLER
Proof that the people, and not
the government, still dominate the
American scene turns up daily at
the Survey Research Center, the
University's "Gallup Poll."
A visit to the Center, located in
the University Elementary School,
reveals a bustling office staff
whose specialty is uncovering per-
tinent facts about the people fort
the 22 government, business and
social groups who see its custom-
ers.
Survey Results
In many instances, the survey
results lead to revised' policies by
these organizations and subse-
quent improved services for socie-
ty. Other organizations, eager to
take advantage of the survey's
findings, are swamping the office
with demands for contracts, a-
cording to the director, Dr. Renis
Likert.
Thanks to its scientific methods,
the Center has gained a wide repu-
tation for accuracy and impartial-
ity in its surveys of public opinion
on particular questions, including
economic status and knowledge of
important topics. Behind the Cen-
ter's success is a complex selec-
tion procedure which ,eliminates
bias by giving everyone within a
survey area an equal chance to be
polled.
Random Sampling
In order to realize such a monu-
mental goal in practice, the Cen-
ter first arranges all counties
throughout the nation into homo-
geneous groups. From this point
on, every selection from the coun-
ty in each group down to the ac-
tual persons to be interviewed is
made by the "random sampling"
method.
This "random sampling" meth-
od involves a series of random jabs
at a table of scrambled numbers
to determine which county, city
and country area, city blocks and
finally specific houses within each
basic group are to be used in the
DAILY
OFFICIAL
BULLETIN
(Continued from Page 4)
Events Today
Lydia Mendelssohn: Art Cinema
League presents Josette Day as
THE BARGE-KEEPER'S DAUGH-
TER with Louis Jouvet. French
Dialogue, English titles. 8:30 p.m.
Congregational-Disciples: Fire-
side, 7:30-9 p.m., Guild House. Dr.
James Crain, Executive Secretary
of the Department of Social Edu-
cation in the Disciples of Christ
Churches, who has just returned
from a seminar on the UN at Lake
Success, will be the guest of the
evening.
Coming Events
Group for the Study of Social
Issues: Panel discussion: "The
Implications of Action Research
on Social Science," J. French, H.
McClusky, A. Campbell, R. Heynes,
chmn., Sun., Nov. 16, 7:30 p.m.,
Lane Hall Library Room.
Russian Circle: Meeting, Mon.,
Nov. 17, 8 p.m., International Cen-
ter. Program: Skits by members
of the Russian classes. The 'Ensian
picture will be taken. All members
are urged to attend.
I.Z.F.A. Supper-nar: 6 p.m., Sun.,
Hillel Foundation. Few reserva-
tions still available. To be fol-

lowed by discussion on "Develop-
ment of Jewish Music." All invited.
Development of Jewish Music:
Emphasis on Palestine. Discussion
by Shirley Subar-Sklash, author-
ity on Palestinian music, 7:30 p.m.,
Sun., Iillel Foundation. Refresh-
ments and dancing follow. Spon-
sored by I.Z.F.A. All invited.

survey. A trained interviewer with
a set of pre-tested questions is
soon at the designated door, armed
against personal prejudice in his 
choice by the systematic planning
behind him.j
Assorted SurveysI
Dr. Likert and his staff are far
from novices in their field, having
completed many surveys for the
government during the war as a
division of the Department of
Agriculture. Surveys there ranged
from the ownership of government
bonds to the type of programs fa-
vored by radio listeners.
Believing their work could be
expanded to ccver many kinds of
problems, the staff looked about
for a suitable campus site after
the war. They chose Michigan
and became an official unit of the
University last fall.
In addition to conducting sur-
veys, members of the staff instruct
graduate classes in the value and
technique of surveys and supple-
ment the training by offering
practical experience at the Center.
The Center also grants assistant-
ships for advanced work to quali-
fied graduate students.
Snakes Stir
White House
WASHINGTON, Nov. 14-(/P)-
Two little girls, with live snakes
wrapped around their necks, ap-
peared today at the west gate of
the White House grounds.
They didn't get to see President
Truman, but they attracted a lot
of other people.
The girls told reporters they
are members of the Sarasota, Fla.,
Snake Club, which is trying to
educate the public on the differ-
ence between poisonous and non-
poisonous snakes.
Carol Bradley, 11, played calm-
ly with a blue indigo snake while
Gil Sullivan, 11, twirled a 7 foot
corn snake around her shoulders.
"A non-poisonous snake," said
some pamphlets they passed out,
"is a farmer's best friend."
The little girls said they had
plenty more snakes in the bath-
room of their hotel room.
Planet Life To Be
Subject of Lecture
A non-technical lecture discuss-
ing the implications of new instru-
ments in determining the possi-
bility of life on other planets will
be given at 8 p.m. today in the
Rackham Amphitheatre by Dr.
Gerard P. Kuiper, director of the
University of Chicago's Yerkes Ob-
servatory.
The illustrated talk, entitled
"The Planets," is being sponsored
by the International Students As-
sociation, and is open to the pub-
lic.

Union Opera
Songs To Be
Aired Today
Nostalgic Favorites
On 'Campus Quarter
Nostalgic college songs from
memorable Michigan Union
Operas of the past will be fea-
tured on "Campus Quarter," a 15-
minute radio program to be pre-
sented from 9:45 to 10 a.m. today
over Station WPAG.
Once an honored tradition of
the University, the operas gave
birth to many of the songs that
are sung and loved by Michigan
students.
Performed by all-male casts,
such earlier Union Operas as
"Michiganda" and "Culture" drew
extensively from the campus en-
vironment for their text and set-
tings. Later, "Koanzaland,"
"Crimson Chest," "Awakened Ra-
meses" and other productions ex-
plored broader horizons.
During war periods, the scarcity
of male students here necessitated
the use of women in the opera
productions. Ione Wilbur, for ex-
ample, played one of the leading
roles in the 1918 production of
"Let's Go!"
Sponsored weekly by the Union
and League, "Campus Quarter"
also highlights news of campus
social and cultural events.
*Getting in Dutch'
Colton Storm, curator of man-
uscripts and maps of the Clem-
ents Library, lectured yesterday
before the University High School
Teen Age Book Club on "Getting
in Dutch.'
Campus[
IHighlights
Lutheran Meeting,.
The northern area conference of
the Ohio Valley Region of the Lu-
theran Students Association will
meet all day today (Sat.) at the
LSA Center.
Group leaders from Bowling
Green State University, Michigan
Normal, Wayne University, Michi-
gan State College and Toledo Uni-
versity will participate in this pro-
gram of training Lutheran student
action.
IRA Mixer ... .
IRA will hold a mixer Sun
day, November 16, from4 to 6
p.m. in the Michigan Union. Re-
freshments will be served and
folk music played. All students
are invited.
SRA Discussion . . .
The SRA Saturday Luncheon
Discussion Group .will meet at
12:15 p.m. today (Sat.) at Lane
Hall for a discussion on "Protes-
tantism and the Contemporary
Scene" led by John Craig, pro-
gram director of SRA. The meet-
ing is open to all students and res-
ervations should be made by 10
a.m. today at the Lane Hall desk.

P L A Y F U L P 0 R P 0 I S E S - A school of porpoises playing tag with a boat off Southport,
N. C., were caught by a photographer in this unusual closeup.

G E R M A N B R I C K F A C T O R Y - This plant at Frankfurt on Main, Germany, is being
erected for manufacture of bricks from great piles of rubble in that area..

P'R E M I E R -. Klement
Gottwald, (above) a member of,
the Communist party, is prime
minister of Czechoslo'akia.

I

B A T H E R - An inquiring
young bather at Wildwood-by-
the-Sea N. J., is Gale Sernmel-
roth (above) of Umger Darby. Pa.

4

Motion Picture of Expeditions
To Accompany Byrd lectures

The life of adventure which is
the dream of every small boy has
been achieved by Rear Admiral
Richard E. Byrd.
Included in' his activities are:
Four expeditions to the Antarc-
tic, two to the Arctic, combat serv-
ice in two wars, the first flight
ever made over the North Pole,
the first flight to the South Pole
and the first trans-Atlantic air-
mail flight.
Of all his experiences, Admiral
Byrd considers his second expedi-
tion to the South Pole, 1933-35,
the most exciting. "Discovery," a
motion picture of this and later
South Pole trips was pieced to-
gether by Byrd over a period of
years.
This film will be shown by Byrd

during his lecture at 8:30 p.m.
Thursday in Hill Auditorium in
the third Oratorical Association
presentation.
"Discovery" shows the long voy-
age made on the South Pole ex-
pedition, and details of Admiral
Byrd's rescue after he spent the
long winter alone in Antarctica.
As a result of his contributions
to science and his many discov-
eries, Byrd has received more than
70 medals.
Tickets for this lecture may be
obtained from 10 a.m. to 1 p.m.
and from 2 to 5 p.m. Monday,
Tuesday and Wednesday, and
from 10 a.m. to 1 p.m. and from
2 to 8:30 p.m. Thursday in Hill
Auditorium.

N A M E D - George Weiss
(above) is the new general man-
ager of the New York Yankees,
succeeding Larry MacPhail.

F U T U R E K I N G A N D F A M I L Y- Prince Carl Gustaf, 14 months old, of Sweden'
sits with mother, widowed Princess Sibylla, and sisters (left to right), Desiree, Birgitta, Christina and
Margaretha. His father, Prince Gustaf, died in plane crash last January. The boy is in line for throne
after grandfather. Crown Prince Gustaf Adolf, and great-grandfather. King Gustaf, V.

K I N G - King Gustaf V of
Sweden laughs while watching a
tennis match at Saro, Sweden.
The king, who Is 90 years old,
was an ardent net player until
recently when he was forced to
give up the game because of
his age.

GUILD
NEWS
Congregational-Disciples Guild
will have a fireside discussion at
7:30 p.m. today at the Guild
House.
The guest of the evening will
be Dr. James Crain, Executive
Secretary of the Department of
Social Education in the Disciples
of Christ Churches, who has Just
returned from a seminar on the
UN at Lake Success.
A "listening party" will be held
during the game today at the I

FOOTBALL
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UNIVERSITY OF MICHIGAN

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WISCONSIN

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Play by Play
direct from
Madison,
Wisconsin

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Saturday,
Nov. 15
at
2:20 P.M

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