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April 24, 1939 - Image 4

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The Michigan Daily, 1939-04-24

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Propaganda In The Press


Edited and managed by students of the University of
Michigan under the authority of the Board in Control of
Student Publications.
Published every morning except Monday during the
University year and Suzor cSession.
Member of the Associated Press
The Associated Press is exclusively entitled to the
use for republication of all news dispatches credited to
It or not otherwise credited In this newspaper. All
rights of republication of all other matters herein also
Entered at the Post Office at Ann Arbor, Michigan, as
second class mail matter.
subscriptions during regular school year by carrier,
$4.00; by mail, $4.50.
National Advertising Service, Inc.
College Publishers Representative
Member, Associated Collegiate Press, 1938-39

Board of,
Managing Editor . .
Editorial Director .
City Editor .
Associate Editor
Associate Editor
Associate Editor . .
Associate Editor. . .
Associate Editor. .
Associate Editor
Book Editor .
Women's Editor
Sports Editor .

. Robert D. Mitchell
. . Albert P. Mayic
Horace W. Glilmore
* Robert I. Fitzhenry
. . 8. R Kelman
. . Robert Perlman
S . . Earl ilman
* . William Emvin
. . Joseph Freedman
. . . Joseph Gies
. . Dorothea Staebler
. . Bud, Benjamin




Business Department
Business Manager . . . . Philip W. Buchen
Credit Manager Leonard P. Siegelman
Advertising Manager.. William L. Newnan
Women's Business Manager . . Helen Jean Dean
Women's Service Manager . . . Marian A. Baxter
The editorials published in The Michigan
Daily are written by members of the Daily
staff and represent the views of the writeri
' Bias' In
The N.Y. Times...
THE DIFFICULTIES under which the
National Labor Relations Board op-
erates in trying to carry out the purpose of the
Wagner Act-recognition of the employes' right
to bargain collectively through representatives
of their own choosing-is being well illustrated in
the case of the New York Times.
On the 57th day of the hearings before the
NLRB on the firing of several members of the
American Newspaper Guild from the Times, pub-
lisher Arthur H. Sulzberger summed up his atti-
tude when he said that if his paper were forced
to recognize the Guild he would consider it his
duty to "place The New York Times on sale."
The union claims that its members were fired
and "transferred" to other departments as part
of the management's campaign of intimidation
and coercion to block and weaken the unioniza-
tion of the editorial workers on the Times.
However, lest the public think that his motives
spring from a concern over wage increases and
a less favorable income statement, Mr. Sulzberg-
er stated at the hearing that the Times refuses
to recognize the Guild because that paper main-
tains an "unbiased attitude" toward labor and
such recognition would amount to showing a
"bias" toward labor.
Furthermore, unionization of editorial writers,
he said; would interfere with "objective" report-
Now the first argument that recognizing the
union is tantamount to aligning the Times on
the side of labor isthe purest type of rational-
ization. The Times, like the Hearst chain and
every other newspaper, for many years has recog-
nized the linotypers, engravers and other unions
in the printing trades. And through those de-
cades of collective bargaining with mechanical
employes, neither Hearst npr The New York
Times has exhibited an appreciable pro-labor
The second point that unionization of the
writers would interfere with "objective" news-
reporting holds even less water. Would the mere
signing of a contract providing for wages, hours
and working conditions change the reporting
technique or accuracy of those men on the Times
staff who now hold pro-labor or. for that mat-
ter, anti-labor views?
Sulzberger's contention about the loss of
"objectivity" dissolves completely when one con-
siders that at present, and probably for some time
to come, newspaper publishers have the same
"right" as any employer to discharge workers for
refusing to carry out the management's desires.
On a commercial newspaper that means that re-
porters and headline writers either conform to
the paper's policies of slanting certain news one
way or another (see article in the next column
of this page), or they are unemplhyed news-
papermen. At least that seems to be the way
things work on the Detroit Times, which is among
the latest of the Hearst papers to sign a contract
with the American Newspaper Guild.
The cry of "freedom of the press" is still raised
whenever a publisher comes face to face with the

No. 4: More Catch Phrases And
Or Look Who We've
The second most famous catch-phrase used
against the New Deal in recent years (after
"Dictator gill") is the "Court-packing scheme,"
of the spring of 1937. This was the standard title
of the court reorganization bill in such papers as
the Detroit Free Press, the Chicago Tribune and
Daily News, the Hearst and Gannett papers and
the New York Sun and HeraldTribune. Frank
Gannett made an attempt, according to one
source, to induce the Associated Press to use the
phrase, but the A.P. declined.
The President's attempted "purge" of Senate
foes last summer was the best catchword since
the Dictator Bill, conjuring up, as it did, pictures
of dictatorial violence and the shooting of politi-
cal opposition. The list of candidates opposed by
Labor's Non-Partisan League was referred to fre-
quently in the press as the "Lewis Blacklist." In
the 1936 campaign, the New Deal never appeared
as a phrase in the Hearst editorial columns, it
was always the "Raw Deal," day after day, in
editorials and cartoons. The excess-profits tax
was a "tax on wealth" to the New Dealers; to the
press itwas a "tax on enterprise."
Capitalism is a phrase which seldom appears
in the press. Newspapers generally defend it un-
der the name of "private enterprise" or "free
competition." In the 1936 campaign in particu-.
lar, the press fought for "freedom of enterprise."
The press constantly speaks of "business" and
"industry;" never of "big business" or "mono-
poly," as do liberal writers and politicians. Even
the term "labor" has a special value attached
to it, particularly when coupled with the adjec-
tive "American," for it is the conservative way
of speaking of the "working class," an unmen-
tionable in the press, since it implies the division
of society into classes. The whole economic sys-
tem is often summed up as "the American sys-
tem," or "the American way," thus cloaking it
with the impeccable robe of nationalism.
'Youth Control Bill'
When the Child Labor Amendment was up for
consideration in the New York Legislature, it
appeared in the Herald-Tribune as "The Youth
Control Bill." At the end of the 1936 campaign
when the Republicans threw caution to the
winds and launched an attack on the Social
Security Act, the sympathetic portion of the
press joined in by calling it "the Social Insecur-
ity Act" and even a "reduction in wages."
The favorite catch phrase for labor-baiting is
"alien radical." The San Francisco papers and
others have used this to the limit in their fight
against Harry Bridges. It is worth noting that
Bridges is benefitted by the fact that his foreign
origin is not reflected in his name. The attempt-
ed assassination of Roosevelt in Florida in 1933
was played up by part of the press as the act of
"an alien Red." Other papers called it the act
of "a fanatic." Little attention was paid to the
assassin's mental derangement. The press was
too busy exploiting a stereotype to bother with
the facts of the case.
The important factor in every favorable catch-
phrase is the "virtue word," in every unfavorable
one, the "vice-word." Labor unions are frequent-
ly assailed for "violent tactics," though no news-
paper has ever undertaken to prove that indus-
trial violence is due as a rule to union provoca-
tion. Changes in the Wagner Act are urged for
the sake of "fair play" and because the act as it
stands is "one-sided," but no study yet made
has borne out the contention, although several
thorough researches into the history of the Na-
tional Labor Relations Board have been made
in the last year.
"Company" unions have now become "inde-
pendent" unions in the official language of the
press. It is often amazing how completely an
impression of an event, talk or circumstance can
be altered by the switch of a word or phrase in
a headline. A "national defence" program is
much more easily defended than a "super-arma-
ments" program. Relief is more easily attacked if
it is called "dole." Dozens of catch-phrases have
been coined in the effort to mobilize public opin-
ion against New Deal spending, all containing
at least one such word as "waste," "profligate,"
"orgy," etc.
The Testimoniad
A widely-employed form of propaganda de-

vice generally thought of in connection with ad-
vertising but also used editorially is the Testi-
monial. Henry Ford's views on government are
highly valued because Ford is a Big Name and
a Successful Man. (Cf. the famous 29-word ad-
dress to the newspaper publishers which Ford
made at a banquet a year ago and which was
spread all over every paper in the country al-
though no two publishers could agree on what
it meant.) Douglas Fairbanks and Nqel Coward
are eagerly interviewed on affairs in Europe.
(Mr. Coward reported the situation abroad to be
"somewhat tricky.") For propaganda purposes,
of course, business men's views are of special
value because they are likely to coincide with
those of'the publishers:The United States Cham-
ber of Commerce, the National Association of
Manufacturers and other reactionary business
groups have lost a great deal- of their public
appeal by going through their routine too often;
nowadays newspapers try to get slightly more
novel sources for their views.
The Testimonials of "experts" have become of
premium value in recent years. We now have ex-
perts on government, finance, foreign affairs
and things in general in every newspaper we
pick up. Some of these are probably out-and-out
fakes, like the little man in the derby hat who
writes the lovelorn column for a certain promi-
nent metropolitan newspaper in this area under
a feminine pseudonym. Most of the well-known
columnists are probably honestly convinced of
*lna ...iIAO rif fnh+lai4. r an~, ,,hic Qva . r 1nn

Catch-Words; The Testimonial,
Got On Our Side
the staff of the borough president of the Bronx.
The Hearst American and the World-Telegraph
filled their columns with the views of the local
American Legion, D.A.R. and other patrioteering
organizations on the appointment, and "New
York's one-man Red scare" as the Daily News
called it, was a chief source of copy for months.
Harvard Red Scare
When Hearst conducted a campaign through
his Boston American to drive Granville Hicks out
of Harvard, his reporters got 20 members of the
Grand Army of the Republic, the Watertown
Lodge of Elks and the national commander of
the American Legion to protest. They button-
holed students on the Harvard campus, and al-
though few of them lent their aristocratic Har-
vard names to the gag, the American head-
Two years ago a similar incident occurred here
when 10 faculty members voted for Earl Browder
in the Daily's presidential poll. The Hearst De-
troit Times got a Regent to say the Communist
instructors ought to be removed, but that was as
far as it went and even the lone Regent some-
what lamely explained later he was only kidding.
In connection with the Testimonial, it would
be interesting to know just how honest most
newspapers are with their letter columns. Even
granting that most of a newspaper's readers
agree with its editorial policy, which is a pretty
large assumption, it seems incredible that the let-
ter columns of such papers as the Deroit Free
Press and the New York Herald-Tribune should
be filled every day with favorable comment on
the editorials unless there is a certain alhount of
editing done.
A Testimonial that backfired was that printed
by the Seattle Star from the Columbia press
service May 1, 1938, in. which Senators Schwel-
lenbach, Bone and Nye were quoted as endorsing
the Star's four-point program in opposition to
the New Deal power policy. All three senators de-
nied that they had ever made any statement on
the Star's program. Nye declared he had never
heard of the program, or of the Star. Schwellen-
bach denounced the story on the floor of the
Senate next day. The Star blamed it on the press
service, which in turn said the whole thing was
a mistake on the part of a "new employe."
(Of the English Department
'Die Gegenkandidaten'
A review of a play presented only once can
probably do no one or thing any good or harm,
unless it be the reviewer. But so generally com-
petent and entertaining a performance as tha
of Die Gegenkandidaten by the Deutscher Verein
in the Mendelssohn last night demands a place
in the record of dramtic activity on the campus
this year.
Ludwig Fulda's comedy, originally produced
in 1923, is contemporary only in a loose sense of
the word. Developments in Germany since that
time make such a political satire as this practic-
ally a matter of historical interest only. In fact,
reflecting on the circumstance that events such
as those constituting the action of this play
would be almost the last possibility in Germany
today, one almost forgets that it was intended as
Happily, however, the author packed his play
with so much besides political satire that it
stands up well regardless, even when acted by
amateurs in a foreign land. This is particularly
true of the novel application of the "war of the
sexes." Die Gegenkandidaten, husband and wife,
representing reactionary and liberal parties,
respectively, in a minor but spirited election
campaign, are a constant source of humor as the
action proceeds to a conclusion dictated by their.
Placed locally in the able hands of Otto Graf,
Fulda's clay provides one of this semester's the-
atrical triumphs. It is possible that last night's

chuckling audience was not aware of the weeks
of shaping and polishing that made possible
their pleasure. The quality of the .performance
was no doubt due to the patience and skill of a
director who gave the play pace and fluidity. The
climaxes, especially that of the second act cur-
tain, came with excitement not merely similated
by the actors. And the intervals of relief were
not mere lapses into dialogue.
In evaluating the work of the performers, one
is inclined to bestow a general benediction, and
let it go at that. But the special skill revealed
by those in character roles, Henry Ohrt, Marie
Bachmann, William H. Berry, Elizabeth Wat-
kins, and Carl W. Petersen deserves special men-
tion. Other able support was provided by William
B. Elmer, John Wolaver, Raoul Weisman, Ken-
neth B. Marble, Ethel Winnai, James E. Gilbert,
and David H. Gibson. Honors go to the leads,
veterans in the Verein's productions, Edward
Wetter and Emma M. Hirsch. Wetter's natural
verve and Miss Hirsch's looks and poise did much
for the play.
But all of the actors looked nice. They wore
their own hair and clothes. Consequently the
former stayed on and the latter fit. It doesn't
always happen in the amateur theatre.
What wiil Hitler's next move be? That is the
question that most are seeking to answer. The
majority of the collegians believe that he is head-
ed for the Ukraine and its vast wealth of raw
materials of one kind or another. And in that


escapes me, "replied not unwittily."
At least, that is how it read in thet
crib which I used in preparing my-
self for lessons in elementary Latin.
If thebtranslation issaccurate I
would be inclined to say that the
dead Emperor was more expert in1
such matters than the little CaesarI
who follows in his footsteps. Benito is
better at bombast than epigrams. Andt
yet there are both hope and humor in
the reply of the dictator.
The humor is unconscious and the
hope is veiled. Nevertheless, it seems
to me that, although Mussolini chose
to shout "No!" a whispering thread
of assent runs through his discourse.
And often the still small voice may
carry more weight than the mostl
brazen sort of trumpeting. Benito's
speech must be read with full atten-
tion to the footnotes. Even on the
surface Mussolini does not indulge int
praise of war. In effect he undertakes
to say that the axis powers are event
more intent on. the preservation of1
peace than the democracies.
Promise Non-Aggression
To be sure, that word "peace" has
been most curiously defined in re-
cent months. But, at least verbally,
there is a promise of non-aggression
in the citing of Italy's plans for a'
world's fair in 1942 as a "promising
indication that we do not intend to at-'
tack anyone." And so, although he
stood at the foot of Caesar's heroic
figure, it may be possible that Mus-
solini at the moment is more moved'
by a desire to grow up into the stature
of Grover Whalen. In this laudable,
howbeit arduous, ambition there is
every reason why II Duce's friends at
home and abroad should wish him
well. Indeed, I think that immediate
cooperation should be furnished byt
America to promote the success oft
Mussolini's Midway.I
My own attention has been so much
absorbed by the imminence of the
Flushing enterprise that I admit I
had not heard until now that Fascistr
Italy was putting on a show of its
own. Say what one will about Il Duce,
it must be admitted that he certain-
ly got himself front page publicity,
including pictures, for the attraction
which he is ballyhooing.
And yet, as he begins to dispose of
this concession and the other, Mus-
solini will do well to bear in mind
the experience of other entrepreneurst
in similar ventures. Experience seems
to show that buildings devoted to art
and industry and education are
properly the backbone of any exposi-
tion. But there are other spines whichI
seem essential if the ,excursionists
from the outlying districts are to be
lured into the big tent successfully.
* * *
Opportunity For Rand
The Italian Premier has often
proved himself to be one of the finest.
of press agents. But this time he
nodded twice. His crack at newspap-
ers may cause him woe when the re-
views begin to drift in, and he failed
to state what he proposes to put for-
ward in competition with San Fran-
cisco's nude ranch and the Congress
of Beauties of the New York exposi-
tion. Quite frequently I Duce has
submitted to photographs in which he
poses stripped to the waist. But by
now that act is ancient and the roto-
gravures have had their fill of Mus-
solini's chest.
The Editor
Gets Told...
In Re Peace Rallies
To the Editor:

Your consistent partiality in the
current disagreement withi~n the
ranks of anti-war workers on cam-
pus has been a thorn in my flesh all
Spring. Far from making the fact
clear to the University Community
that this has been a conflict between
two irreconcilable ideologies, you
have -painted the Anti-War Commit-
tee as a group of dogmatic idealists
who allow no outside participation
in forming their program; this is
made all the more inexcusable since
this cominittee is formed of repre-
sentatives of many campus organiza-
tin.s, whereas the so-called All-
Campus Peace Committee consists of
practically all ,the members of two
miinvi ri n£-iVn 7o in,-ithi I the

swinging phrases
and a few wise-
cracks for good
measure. Possib-,
ly II Duce re-
membersthat in
the Commentar-
ies Julius at one
point sets down
the fact that he
himself, upon an
occasion which

(Continued from Page 2)
Present Day Status of the Struc-
tural Theory of Organic Chemistry,"
in Room 303, Chemistry Building,
Thursday, April 27, at 4:15 p.m.
W. Webb McCall, publisher of the
Isabella County Times-News, will give
the eighth lecture in the Journalism
Supplementary Lecture Series at 3
o'clock on Wednesday, in Room E,
Haven Hall, speaking on "The Busi-
ness Side of the Weekly Newspaper."
The public is invited.
University Lecture: Dr. August
Krogh, of the University of Copen-
hagen, will give a lecture, illustrated
with lantern slides, on "The Regula-
tion of Circulation in Man in Rela-
tion to Posture" on Thursday, May
4, at 4:15 p.m. in the Natural Science
Auditorium under the auspices of the
Department of Zoology. The public
is cordially invited to attend.
Mayo Lecture: The annual William
J. Mayo Lecture will be delivered by
Dr. Harold I. Lillie, in the Hospital
Amphitheatre, 'University Hospital,
on Friday afternoon, April 28th, at
1:30 o'clock. 'Doctor Lillie will speak
on the "Correlation of the Special
Practice of Otolaryngology with the
General Practice of Medicine."
All Junior and Senior classes will
be dismissed to permit students to
attend this lecture. The Staff and
Internes of University Hospital are
cordially invited to be present.
Events Today
Applicants for Summer Field
Courses in Geology at Camp Davis,
Wyo.: Students, planning to enroll
in the summer field courses, are re-
quested to attend a meeting in Room
3065 Natural Science Building at
7:30 p.m. this evening. Infor-
mation regarding the necessity for
early payment of tuition, field equip-
ment, typhoid immunization, etc.,
will be given at this time.
Botanical Journal Club, tonight at
7:30 p.m., Room N.S. 1139.
Reports by:
Gregario Velasquez: Contribution
to the Knowledge of the Natural His-
tory of the Marine Fish-Ponds of
L. H. Harvey: Phytogeography of
Disjunct Areas.
Mary Mooney: The Role of Ter-
restrial Algae in Nature.
S. S. White : Life and Works of C.
G. Pringle.
Evelyne Eichelberger: The Garden
of Pinks: L. H. Bailey.
Chairman: Prof. H. H. Bartlett.
Christian Science Organization:
8:15 p.m. League Chapel. Students,
alumni and faculty are invited to at-
tend the services.
All Graduate Students in History
and their wives (or husbands) are
cordially invited to a reception in
honor of the History Faculty, this
evening from 8 to 10 in the Assembly
Room of the Rackham Building.
League House Presidents will meet
today at the League at 3:30 p.m.
Presidents, must be there since Of-
ficers will be elected, and there is
other very important business to
Michigras: There will be a meeting
tonight at the Union at 7:30 for all
house chairmen. It is necessary that
every one be present.
Archery Club: The archery club will
have the first meeting outside on
Palmer Field today at 4:15 p.m. Be-
ginning and advanced archers are
Hillel Players: A regular meeting
will be held tonight at 7:30 at the

Hillel Foundation for the purpose of
electing officers for the coming year.
A special program has also been
planned. All members are strongly
urged to attend.
The Michigan Dames general meet-
ing will be held in the Rackham Bldg
tonight at 8:15. Officers for the com-
ing year will be elected and all mem-
bers are urged to be present.
Faculty Women's Club: The Play
Reading Section will meet this after
noon, April 25, at 2:15, in the Mary
B. Henderson Room of the Michigan
Coming Events
Seminar in Physical Chemistry wil
meet in Room 122 Chemistry Bldg
at 4:15 p.m. on Wednesday, April 26
Doctor E. H. Eyster will speak o
"Intramolecular Distances from Spec
troscopic Data."
Navy Pilot Training: A represen
) tative of the United States Navy wi'

would like instruction in the speak-
ing of English are invited to attend.
Wednesday, April 25. 7:15. Tea
will be a symphonic program in the
recreation room of the Center.
Thursday, April 26. 4 o'clork. Tea
will be served to all foreign students
and their American friends.
7:15. Speech Clinic.
Friday, April 27. 8 o'clock. Recrea-
tion night. Informal and group
games will be played. The duplicate
bridge tournament will be continued.
Saturday, April 28. Two o'clock.
The group will meet at the Center
before going to Burns Park where a
baseball tournament will be started.
Institute of the Aeronauticel Sci-
enees: All members of the Institute
are informed of a meeting to be held
Thursday, April 27, at which time
an election of officers will take place.
This meeting will be held in the Am-
phitheatre of the Rackham Bldg. at
7:30 p.m. Movies will be shown, and
the inspection trip to the Curtiss-
Wright Corp., Buffalo, N.Y., will be
The Beta Chapter of Iota Alpha will
hold its regular monthly meeting on
Thursday evening, April 27 at 8 p.m.
in the West Lecture Room on the
mezzanine of the Horace H. Rackham
School Building.
The speaker of the evening will be
Dr. E. C. Case, Director of the Mu-
seum of Paleontology, whose address
will deal with the excavation of the
dinosaur, which took place last sum-
mer in Montana.
An interesting evening is promised
and every member is urged to be
Deutscher Verein. The Deutscher
Verein wishes to call the attention of
its members and friends to the fact
that Dr. Otto Graf's lecture on "Musi-
kalische Reise durch Deutschland,"
which was scheduled for Tuesday
night, April 25, has been postponed
two weeks and will be given on Tues-
day night, May 9 instead.
Varsity Glee Club: There will be a
business meeting Thursday night.
We are to make a short appearance
in the Union that night.
On Friday night we are doing "Trial
by Jury" for the Schoolmasters con-
vention. This appearance will be in
the early part of the evening.
Phi Beta Kappa. Annual Initiation
for members elected this year will be
held in the Michigan League Chapel
on Thursday, April 27 at 4:15 p.m.
Professor HerbertsA. Kenyon will
address the initiates. All new mem-
bers are expected to be present at
this meeting.
Phi Beta Kappa. The Annual Initia-
tion Banquet of the Alpha Chapter
of Michigan will be held at the Mich-
igan League on Saturday, April 29 at
6:45 p.m. Price one dollar. Profes-
sor Robert S. Lynd of Columbia
University will speak on "Scholar-
ship in Time of Crisis." All members
of Phi Beta Kappa are urged to at-
tend. Especially are members of
other Chapters invited. Reservations
should be made at the Secretary's
office at the Observatory by Friday
evening, April 28.
Hazel Marie Losh, Secretary Phi
Beta Kappa.
La Sociedad Hispanica: Dr. N. W.
Eddy, of the Department of Romance.
Languages, will present the final lec-
ture of the current series sponsored
by La Sociedad Hispanica on Wed-
nesday, April 26, at 4:15 p.m., in 108
R.L. Dr. Eddy's subject will be Pio
Baroja, contemporary Spanish novel-
ist. This lecture (in Spanish) will
be open free of charge to all those in-
The Michigan Christian Fellowship
will have its regular business meet-
ing Wednesday, April 26, 1939 at the
Michigan League starting at 7:30.

. All those who have attended the
meetings of the Fellowship are urged
to be present to consider certain mat-
ters of importance.
The Annual French Play: The Cer-
. cle Francais will present "Ces Dames
- aux Chapeaux Verts," a modern
- French comedy in one prologue and
three acts by Albert Acremant, at the
Lydia Mendelssohn Theatre, Friday,
Y' April 28 at 8:15 p.m.
- All seats are reserved. Tickets will
y be on sale at the box-office Thurs-
n day, April 27 from 10 a.m. to 6 p.m.
and Friday, April 28, the day of the
play from 10 a.m. to 8:15 p.m. A
special reduction will be made for
holders of the French Lecture Series
1 card.
. The Tenth Anniversary of the Mich-
n igan League Building will be cele-
brated with a dinner in the League
Ballroom at 6 p.m. and entertainment
in the Lydia Mendelssohn Theatre at
- 8:30 on Thursday, May 4. Tickets $1
11 in charge of Mrs. Donald May, on sale


It Seems To Me
Mussolini has rejected the Presi-
dent's plea for pledges of non-aggres-
sion. Speaking in the shadow of Caes-
ar's statue, he threw in a number of

Publication in the Bulletin is constructive notice to all members of the University.
Copy received at the office of the Assistant to the President, until 3:30 P.M.;
11:00 A.M. on Saturday.



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