PAGE SIX

THE MICHIGAN DAILY

TUESDAY. MAY 5. 1936

FAGE SIX TUESDAY, MAY 5, 1936


The Michiganensian is not a large publication, for mass pro-
duction is not its aim. Being a yearbook, it must cater to a small
volume of trade. In fact, the only justification for its existence
and for the increased interest it has gained is that it has become
a pioneer, an experimenter, an innovator, a product small, in
quantity but rich in material.
The Michiganensian is being published at a cost double that
for which it is being sold. Poor business, you say? - - Perhaps,
but the Michiganensian is not strictly a business proposition. It
is published solely and exclusively for those who desire the finest
quality in the line of college yearbooks. The return on our invest-
ment is the satisfaction we will receive in knowing that this desire
has been fulfilled.
Your yearbook has been developed this year with a view to
novelty, quality, and reliability. That it has succeeded in reach-
ing these aims only you can determine. It is for this reason that
we invite you to examine the 'Ensian exhibits that will soon be on
display in the campus book stores.

Y

To you prospective owners, let us remind you that the value
of a yearbook increases with the years. In 1946 it will mean even
more to you than it does today. It will communicate something
of a renewed pleasure to its owner and will recreate in hirm that
deep affection for an old University of which it is a true and ever-
lasting representative.

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