THE MICHIG4N LAIL


CHIGAN ACD EMY
I OPENTOMORROW
, illsbury, Will Read Papers In
Afternoo: Business 3eeting
Secheduled
~SIPENT RONNER TO OIVE
SPEEVIJ AT1 EVENON SESSJON
ith a council meeting to be held
o'clock tomorrow in room G 436,1
;ral Science building, the Michi-
Academy of Science, Arts and
ters will open its twenty-ninth an-
, meetiing here. The members will
aimn in Ann Arbor for three days
g Is which the separate sections of
Academy will hold individual gath-
igs in addition to the regular ses-
apers of. general interest will be
d by Prof. E. C. Case, of the geo-
y department, and Prof. W. B.
sbuiry, of the psychology depart-
nt, before a public meeting at
i o'clock tomorrow in room M224,
Aral Science building, following a
iness meeting at 3 o'clock in room
" of the same building.
rof. Campbell Bonner of the Greek
artment will deliver the Presi-
tial address at S o'clock tomor-
night in Natural Science auditor-
"Science and etters" is thc
ic chrosen by Professor onner for
address. The public is invited
his lecture. Following the address
members of the Academy have
n invited to a smoker given in
ir honor by the Research club ofl
University in the University club
ins in Alumni Memorial hall.
NSMO RE TO ADDORESS
AELHITOIHT
ail E. Densmore of the public
aking department will speak to the
ephi House of Representatives at
regular meeting at 7:30 o'clock to-
[t in the Adephi room on the
rth floor of University hall. He
talk on 'a new plan for choosing
Varsity debating team. This new
# plan, as proposed, will have a
at effect -on the two debating so-
es 1t to the effect that marriages
ivorces should be controlled by
nifor- law throughout the United
tes wil'ieaproposed and discus-
There will also be several other
ks by members of the society. Vis-
s ark ordially, invitedto attend
s meeting.
IRTWESTEIN OFFERS
Wanston, tiIllinois, March 31.-
rthweste:rn University School' of
nniece offers five fellowships of
o each for the school year of 1924-
5. ~AWapplcations are to be filed
~ .Lagerqtuist, Commerce
;ding, Evanston, Illinois.
ourses are offered in the field of
ounting, advertising, banking, busi-
s law, marketing, and merchan-
ing, foreign trade, taxation, public
lities, labor and factory manage-
nt, statistics, and transportation.
NATE COMMITIEE Oif
REPEL OF TICKET TAX
Vashington, March 31.-(By A.P.)-
e senate finance committee yesterday

reed to the repeal of the 10 per
,t adm ssion tax on tickets selling.
50 cents or less, as voted by the
use, and approved wtih some modi-'
ations the proposed board of tax ap-

Goes To School

YUST TO MAKE THREE
TRIPSDURWNG;APRILI
Three trips are on Coach Fielding
H. Yost's schedule for April. These
trips will take him to New York city,
Kansas City, and Des Moines, Iowa.
Th-e coach will visit New York Tues-
day, April 9, for the annual banquet
of the alumni association to be held
in the Commodore Hotel. Another al-
umni dinner will be visited by the
coach on April 23 in Kansas City.
A track banquet by the Iowa st.te
alumni has been planned in honor of
the Varsity track squad for Friday,
April 25, when the team will be in
Des Moines for the Drake relays. In
a letter from H. S. Thomas, '13L,
president of the alumni association
there, Coach Yost was informed than
spirit among the Iowa alumni has
been greatly stimulated by the Iowa
football game last season, and that
this banquet is by the way of honoring
a Michigan team. Coach Yost has
been invited to address the Chamber
of Commerce in Des Moines, one of
the largest organizations of its kind
in the country.
In one year, 427,373 pounds of ribs
of-beef were cooked on the diners of
one eastern- railroad.
Patronize Daily Advertisers.-Adv.

i1

Do your clients say

"Give Me

or

do

they

say

"I1

Take

That

when

they

purchase?2

W. F. Neil
W. E. Neil is closing his third con-
secutive term as mayor of Kirksville,
Mo. Ile won't run again. He is go-
ing to school' now and he's afraid
mayoral duties will interfere with his
studies. lie is a senior in college.
MUSIC AND
MUSICIANS

A LTHOUGH through the evolution of AD-
VERTISING different conceptions have
been brought forward, the chief -progress being
made is in the direction of adopting a sane pro-

Singing before the largest audience
that has attended a Faculty Concert
this year, the University Girl's Glee
club gave an enjoyable and thorough-
ly musicianly performance Sunday af-
ternoon in Hill auditorium.
The program opened with a rendi-
tion by the club of Gretchaninow's
bi-ief but spirited "My Native Land."
This was followed by a group of folk
songs arranged by Taylor, the most
interesting of which was "La Boit-
euse". This composition was sung
with a sparkle and incisiveness which
excited the admiration of the audience.
The good attacks, fine blending of
the voices and exquisite .phrasing
showed the result of splendid train-
ing. The accompaniments were in
satisfactory hands.
Normand Lockwood, pianist, wa.
heard in a group of compositions of
his own making. Although shaky ir
their harmonic structure in spots
they. contained passages of unusual
lyrical beauty and worth. The playez
showedl extraordinary technical com-
mand and fine artistic discrimination.
in spite of the fact that his rhythmical
sense seemed somewhat overdone at
times:,
Strauss's Piano quartet in C mino,
played by Albert Lockwood, piano,
S. P. J ockwood. violin, Marianj
Strublo-Freeman, viola, and Ora - Lap-
thard, 'cello, showed fine individual
restraint and broad cooperative im-
agination on the part of the musi-
cians. This composition, althougl
extremely boresome at times, con-
tains many interesting melodies anc
contrasts which lost none of their at-
tra"tion at the hands of the per-
formers. F.K.S.
Patronize Daily Advertisers.-Adv.

If you've been enjoy--
ng malted milk of
Distinctive
Malt Flavor
and Aroma
It is because your fountain
man serves.....
> MALTED MILK
(DOUBLE. MALTED)
Remember to say "Thompson's". it will
insure you getting a creamy, fluffy drink
. of unusual good flavor.
Pocket Malted Milk!
We'll be glad to send you a full
aiec: bar ofThompson's Pure
Mlted Milk. crisped and coated
with Pasty chocciate, upon re-
ceipt of5 cents.
'The Unique &Cnfectiod
STHOMPSQN'S MALTED FOOD W~.
WAUKEtHA. WISCONtfN"
$515 Roundtrlp SCOTLAND
$155 Roundtrip ENGLAND
;290 Roundtrip FRANCE
106 Rounditrip GERMANY
46 day tour England, France $330
E. KUEBLER
teamshlp Agt. Pb. 1284

gram.
uits.

It is the follow up method that brings re-

These two principals of demand represent

the opposite polesn-of pqpular -belief. They

are

predicated in the sale of merchandise in one of-

-,two ways.

(1) By the demand of the consumer

for the product, or (2) by the consumer's accept-
ance of it without resistance when-offered by the
de~aler.
According to the first principle, advertising

causes the buyer to exclaim, "GIVE ME."

Ac-

_ ; i

TONIGHT
WEEK BEG.
(SUN. MARCH 30)

GARRICK
DETROIT

MATUNEES
WEDNESDA
AND
SATURDAY


cording to the second, the advertising influences
the purchaser to say, "I'LL TAKE TH AT."
The latter principle has been assailed on
every hand during the last two or three years.
People do not read the advertisement and rush to
the nearest store, but they are influenced by the
advertisement and in that way make their de-
citsion.
It is therefore the impression that an adver-
tisement creates in the mind of the individual
that they are influenced. Furthermore the best
results are obtained in arranging the campaign,
which has a sane central idea, which is construc-
tive, and is the lasting relation between product,
sales and advertising.
In the freshman days of advertising men
raised a great hubbud over demand created by

LEW

Always It Is to
Laugh with the
Famous Comedian

IE .D

IN HIS NEW THREE-ACT COMEDY


Showing at Allenel Hotel.
Ann Arbor, Michigan
'hurs. and Fri., April 3 and 4
OTHES FOR THE COLLEGE MAN

"The Jazz King"
By HERBERT RICHARD LORENZ
More Laughs Than a Melon Has Seeds
With EVA PUCK, SAMMY WIIFE and
A Brilliant Cast of Funsters, Includnig

""
\ 1J

W.-LTE' C. PERCIVAL
JULES JORDAN

FR EDRi1CK MARSH

BETTY WESTON

advertising.

Then the reaction set in, and the

RENEE NOEL
NIGHTS-50c to $2.50 WED. MAT. 50c to $1.50 SAT. MAT. 50c to $2.00

he DINNER SUIT

B B O N A I R, comfortable,
ed with the care that in-
s both smartness and wear,
- muaterials approved by ex-
.veuse. The comfort eaxen s
*e price.
DINNER SUIT
(Shawlco-ar or notch)
.39.50

1 1m.
Every time is Kodak Time but
a especially in the Spring. Be sure that=
your Kodak is loaded when you take 2
Sth at stro11.

merchant began to take notice of another prin-
ciple.
The Advertising Service Department of The
Daily will aid you. Possibly you are interested?

'

The Michigan Daily

tn ufacured and sold excusiely by
LUXENBERG&Baos.

I