THE MICHIGAN DAILY i TRG US :PKET1NSUTONIGHT! iI (By vicor W. Michigan's widely Klein) heralded the last call for track. Lack of ex- and pe'rience should not tend to keep any- faithfully pledged athletic come-back one away, for Coach Farrell has in the has apparently hit a snagl past and can be relied upon in the Astoundingand bold as that state- future to develop men In track if they ment may first appear, that precisely show the proper spirit and come out. is what the present painfully acute Speakers Selected track situation would lead one to be- R. A. Bailey, '22, track manager, lieve. Michigan's hitherto renowned will be the chairman for the meeting. and much respected track reputation The speakers of the evening will be is slated for a grand down-slice unless! such men who have gained prominence an immediate reaction is in some man- in building Michigan's past athletic ner effected. reputation, as Coaches Yost and Far- The present track squad is not all rell, Prof. Ralph Aigler, chairman of that it shuid be. Although it can the Board in Control of Athletics, boast of some promising material, the Prof. Harry C. Carver and Walter list of candidates has been disap- Simmons, '22E, captain of the 1922 pointingly small, and Michigan can track team. Pep and enthusiasm will Horemans And Cochran Come To , Union For Big Billiard Exhibidion Billiard fans of the University will Cochran depends not so much on hold-' have a real treat on Wednesday, Jan. ing the balls together but is a marvel 11, when Edouard Horemans, cham- on recovering position with difficult pion of Europe, plays Welker Coch- shots. ran, one, of America's foremost bil- The Belgian is one of the most liard players at 400 points of 18.2 balk- spectacular masse shot players of line in the Union both afternoon and them all. Cochran with his powerful evening. The Union's policy of ob- ranks close to him in this respect taining the best is continued in this and is probably the best of the Am- exhibition match, for both of these erican stars. men rank among the world's best as* was shown at the championship tourn- I y.6, ament last, November in Chicago, niramura where they finished well up in the running. Entries for the society and board- day's games, Beta Phi Delta defeat4 Phi Delta Chi 8 to 2, Delta Kap. Epsilon defeated Chi Psi by defaul Chi Phi defeated Zeta Psi by d fault, Phi Sigma Delta defeat( Delta Upsilon by default, Acacia d feated Theta Delta Chi by defau Hermitage defeated Phi Mu Alpha: to 8. Wednesday's games: Alp Kappa Kappa defeated Nu Sigma I' by default, Phi Chi defeated Alpl Sigma 18 to 10, Phi Kappa Sigma d feated Phi Alpha Gamma 22 to Lambda Chi Alpha defeated P Kappa Psi 16 to 3, Alpha Sigma P defeated Sigma Nu 11 to 10, Kapi Beta Psi defeated Alpha Tau Ome, by default, Phi Gamma Delta defea ed Delta Upsilon by default, Phi Gat ma Delta defeated Kappa Beta Psi to 11, Phi Sigma Delta defeated De ta Tau Delta 26 to 1, Psi /Omega d, 'feated Delta Theta Phi by default. Interclass a n d interfraternil hockey will commence in the ne, future. Managers should enter the teams at once. Michigan Jewelry, Seals, Memos Rooks. etc., at Wahr's.-Avv. We have a number of high g Sheepskin coats at very reason prices. N. F. Allen Co., 211 S. St.-Adv. Patronize Daily Advertisers.-A ,. 11 WINTER TERM 'ha Shorthand Typewritiu Nu Penmnhip ha Accounting Secretari e- HAMILTON BUSINESS COL 2, State and William hi hi a 5 P A L D _I AN SC t- look forward to nothing better than gloomy defeats unless greater inter- est in the sport is quickly stirred up. Alumni Demand Results Michigan spirt has been challenged! A large number of outsiders as well as alumni stoutly maintain that the present student body is rapidly losing interest in track. So loud have been their protests and so earnest their appeals for action that it is only fair that we ask ourselves, "Are Michigan men losing interest in track? Have 'Michigan men become so consistently callous to repeated calls for track candidates that they are willing to allow the Maize and Blue banner to ignobly fall from its customary height in this branch of athletics?" The vast majority of us would undoubtedly ang rily flare up in the negative. But to what effect? Those protesting alum- ni would immediately demand the full- fillment of our promises to turn out winning athletic teams, now that they have helped to scurry up likely-look- ing material. Flauntingly they would say, "Show us! Give us a winner!" Determination Needed Michigan is to have its chance to show them. The 1922. track team can be one of the best that Michigan has turned out if the student body only wills it so.- The material is in school. A better coach - than Steve Farrell could not possibly be desired. What is now most imperative is the determ- ination and proper zest to make this possibility a reality. A big, peppy, track meeting .has been called for in the lecture room of the Physics building tonight to accom- plish this very end. Michigan men will have their chance to show their interest in track. Every physically able Michigan man, regardless of past experience, freshmen included, is ex- pected " at this track meeting at 9 o'clock tonight. This is absolutely be the keynote of the meeting and upon its success will' be greatly de- termined Michigan's 1922 track status.- Will Michigan men rally around the colors at this meeting or will they carelessly accept these slurring chal- lenges as to Michigan spirit in regards to track as true? .A favorable answer depends upon you! Turn out to that big track meeting at nine o'clock to- night! 12 Big Teen Tilts On Baseball List Michigan will engage in 12 Con- ference baseball games this coming season besides playing other non-Con- ference teams such as Notre Dame, M. A. C., and the teams which it will meet on its southern training trip Michigan will undoubtedly find Illin- ois and Wisconsin worthy opponents when they meet these teams in the first Conference opposition of the sea- son. Last year these two teams were played near the (close of the season and were the only teams in the Con- ference to register a victory over Michigan. April 22-Illinois at Ann Arbor. April 29-Wisconsin at Madison. May 1-Chicago at Chicago. May 6-Iowa at Ann Arbor. May 12-13-Indiana at Bloomington. May 16-Ohio State at Columbus'. May 20-Illinois at Urbana. May 22-Iowa City at Iowa City. May 27-Chicago at Ann Arbor. May 29-Wisconsin at Ann Arbor. June 3-Ohio State at Ann Arbor. SHEEPSKIN COATS. We are sell- ing a large number of these coats at very low prices. N, F. Allen Co.., 211 So. Main St.-Adv. World's Record at 18.2 Cochran is the holder of the world's' record run of 384 at 18.2 balkline. This remarkable run was made at the Chicago championships in the fourth' inning of his match with Sutton who gave an exhibition at the Union last; tall. Prior to his run Cochran count- ed seven points and only needed ninel more to run out which he made at his next turn at the table giving lhim an average of 80, tying the record made. by Hoppe and Schaefer two years ago in New York. Horemans also made several runs which stand as records. The great Belgian who is the only left hander among the great billiard players has. to his credit the largest run -ever made, 701, accomplished in an exhibi-I tion game a year ago in New York. Next ot this his own run of 539 and foppe's 500 made in Detroit last April are the longest runs on record. His run has been excelled at various forms of "stationary nurse" but never in a continued period of all around bil- liards.% A Young Player Cochran developed his billiard skill at a younger' age than any other of the leading professionals, with the. single exception of Hoppe who was a star at 12. He was 17 when he had his first meeting with Hoppe and on that occasion lost when Hoppe made a record run of 308 which stood until Cochran beat it at the age of 25. Horemans, on the other hand, at- tained proficiency at a more advanced age than many of the other experts, being 24 when he joined the profes- sional ranks and he now is 32 years of age. .Horemans a Close Nurser ' In style of play these men present a great contrast, Horemans being an extremely close nurser and only a fair performer at open play whereas ing house basketball league have reached 15 in number and it is hoped that when entries lists are closed on tomorrow afternoon many more will have signed up for the tournament. Most of the entries so far are of sec- tional and boarding house clubs and honorary societies but any group of men mhay enter a team. The first games in the tournament will start next week. Results in the interfraternity bas- ketball league are as follows: Tues- Basket BAl When purcha*sing eq ment for basket ball any athletic sport,ins upon SPALDING'S. S isfaction is inevitab cataZoguo on reqiest or ist at- le. A. G. SPALDING & BROS 211 So. State St., Chicago SKATES * U * . 8i 3 Ug U U ~ ~ ~ i a nasuaa u itu 1. - ( !y yU anid WHAT TO DO - and - WHERE TO GO An hour a day of Pock- et, Carom, or Three Cush- ion Billiards Is fine for mind and body of every Michilgan man. Skating hoe Ladies and Gentlemen HOCKLEY SUPPLIES R- z-- FE i . ° ._ -- . .= _s.EY[ .fJfJ OM®T M.- WEi I' I I? II IlLtYARDS CP5ARtS CANDIES PIPE S LUNCHES SODAS tt~de try to treat you'rijht" t E I F i 71l1 N. University Avenue N ett to Arcade Tlteatr An Advertiser's Earnm est Request to All of the Readers of 02 L- ... a @91-M 5 e 99 6 Ii If U g N I~ Advertising By J. R. Former Advertising Manager HAMILTON of Wanamaker's, Philadelphia THIS s CLOSES LAF GOLU M] CS3 P.MC ADVERTISING AT 3 In spite of all of its drawbacks, advertising is many times over the cheapest method of marketing goods. And the principal drawback of advertising is the nonreading public. It costs many times more than it ought to simply because you have not acquired the habit of consciously reading the ads. It costs that much more to put an idea into your heads sibcon- sciously than it would if you received that idea consciously and willingly. Now why don't you do your share toward lowering the cost of marketing merchandise Practically, every standard thing you buy is an advertised article. And it is always cheaper because it is advertised. The volume and the distribution more than make up for the advertising cost. You can't send a salesman around from door to door as cheaply as you can a newspaper. But the pity of it is that most advertisers have got to get their ideas into your mind when you are not looking. The greater part of advertising impression is subconscious impression. Your eye registers the thought against your will. If you would only learn to read consciously and even eagerly what an automobile manufacturer or a clothing merchant or a shoe store has to say about its product you would bring down the cost of each article immeasurably. After you have read what a man has to say for his product, whether he be a retailer or a manufacturer, then you measure the goods themselves up against his claims for them, and in a very short time you know where to get the best of everything. - It is all so simple. It is such a money-saver; it is such a time-saver. And since every good thing you buy, you do byuy through advertising, whether you know it or not, why not look for the advertising instead of making it constantly look for you. If you will do this, the whole problem will be simplified immediately. The advertiser will not spend sixty per cent of his money trying to get your attention. He will already have it and he will be able to devote his entire attention to his selling talk. When this is done, the selling cost of everything will again be lowered and you, the buying public, will be 'the ones to gain the benefit. Advertising as it is, is a so-much-cheaper method of sales- manship that the nonadvertiser is simply clinging on by his teeth. So think how much cheaper every product is going to be, when the cost of selling is again reduced and you learn to turn willingly to the ads.__ Get the habit now-for your own sake. (Copyrighted.) ml _.._..