THE MICHIGAN DAILY
"EAST IS WEST"
TO BE AT WHITNEY
William Harris Jr's. production of
"East is West" that held the attention
of New York theatergoers for two
seasons will be brought to the Whit-
ney theater on Monday, Nov. 28. Its
authors Samuel Shipman, of Friendly
Enemnis fame, and John B. Hymer
have laid its opening in China and
then transfer its action to San Fran-
cisco. The story deals with the sale
of a Chinese maiden to a *fatherly
Chinese merchant, from San -Fran-
cisco through the solicitation of a
young American. In the California
city to which she has been taken by
her well meaning purchaser she meets
a designing roue who effects a second
purchase of the girl. The roue's de-
signs fail of realization through the
alertness of the American who spirits,
the girl away to his owrr house where
she series in the capacity of-maid to
Here the Chinese maiden gets her,
first impressions of American manners
and habits and her efforts at imitat-
ing them lend much to the comedy
with which "East is West" abounds.
City Girls to Sell 1000 Lbs. of Soap
One thousand pounds of soap to be
sold by Christmas was the goal set
by the Ann Arbor University women
at their meeting Tuesday night in
Lane hal. Busines affairs were dis-
cussed and they decided to give a
dance December 26.
Engagement Announced by Graduates
Announcement is made of the en-
gagement of Florence Hommond, '12,
of Ann Arbor and Verne Crandell of
Detroit. Crandell took his A. M. de-
gree here last June.
MEET AT CHICAGO
'Appearance of men who were not
engineers was one of the principal
change in the characteristics of the
men who attended the City Managers'
Association conference in Chicago last
week. Journalists and lawyers put
in their appearance at this confer-
ence for the firts time, according to
Prof. Robert T. Crane of the political
science department, who attended the
"It was the biggest turnout in the
history of the organization. Over 90
members were registered" said Prof.
Crane. "There are at the present
time 185 bona fide city managers and
75 city officials whose powers approxi-
mate that of city manager."
709 N. UNIVERSITY AVE.
1 1, 19111 i / IIIIInIIYI f. IeR MIl
There Is No Doubt About It
SCENE FROM "EAST IS WEST" W HIC;I WILL BE PRESENTED AT
THE WHITNEY THEATER ON NOVEMBER 28.
You just CAN'T help liking
those cream Fried Cakes that
they make at
The Ann Arbor Creamery
123 W. Liberty Telephone 664
We also handle fresh Butter and Eggs
"Ge )Come' of &fergine"
k l t a 4%
F 4 h l l "¢
Our equipment makes it possible for us
to clean cleaner than any other way.
Try us and be convinced.
SWISSILIZED GARMENTS STAY CLEAN LONGER"
THE HOME OF ENERGINEt
209 SO. 4TH AVE
The Only Place Energine Is Used in Ann Arbor
UNITED GAR TORE
$5.00 Prince o fWales Pipes cut to $1.00 while they last.
$1.50 Safety Razors cut to....'.............65c each
Bee Playing Cards 50c. Bicycle .... . . ............45c
Prince Albert, Velvet, Tuxedo, Edgeworth, 15c per Tin.
16 oz. Tin, $1.45. Jars, $1.60.
We have Barking Dog Smoking Tobacco, none better, 30c
It never bites.
THE RIGHT, STORE WITH THE RIGHT PRICE
By J. R. HAMILTON
Pormer Advertising Manager of Wanamaker'es, Philadelphia
Even the man who forgot to set the semaphore and killed
a hundred people is seldom remembered by name. He simply
passes out of the lives and the activities of men.
It behooves us all to remember. And memory? Memory
IW the shortest-lived of all the faculties.
In some scientific tests made a few years ago it was found
that memory reaches its clearest vision about twenty minutes
after any occurrence. From then on the picture dims. And
what we hold so vividly in our minds years after an occurrence
is not the memory but the imagination of it.
Now hundreds of people are trying to impress some big idea
upon our fleeting memories every day. They are trying to. tell
us about their store, or their merchandise, or their advantages
of some kind or other. They are trying to impress upon us the
advantages of their time-savers or their money-savers. They are
trying to tell us of some luxury we ought to have. They are trying
to give us a mental picture of some necessity.
They are spending a great deal of money in doing this. And
it seems only fair when they go to all this effort for our benefit
that we should at least give them some small part of our active
The reason these people advertise again and again and again
is because we will not compel our eyes to see what they have to
say nor our minds to remember it. ° And so they are obliged to
compel our memories for us. And so they do it in spite of us,
because they have also learned that constant !repetition is the
greatest method of training the memory and instilling an impor-
tant fact into our minds.
But the point is that advertising is far more important even
for us who buy than for those who sell. For advertising has come
to signify an act and an emblem of good faith throughout all the
channels of trade.
Andfso those of us who have not learned to read the adver-
tising and to remember its message are constantly being tricked
in price and fooled in quality.
We are the ones who lose out in the fight. We are the man
at the semaphore. We who forget are forgotten.
Just returned from the market with the finest line of overcoats
Ann Arbor has ever seen. If you want to get a real overcoat
the time is NOW. The PLACE is at CORBETT'S where
you always get your money's worth and then some.
If you buy one of our Fitform Overcoats you get a real Coat
at the right price. Come down to Corbett's on Liberty where
all the young men come.
WOOL HOSE AT A BIG SAVING
WE TREAT YOU RIGHT
116 EAST LIBERTY STREET
Where Fitform Clothespare Sold
118 E. Huron
2 for 25c Porto Rico Anniversary Cigars-1 Oc each
LINDENSCHMITT, APFEL & CO.RMichaisr
N ® Michaels-Stern & Co.
Value First Clothes