THE MICHIGAN DAILY TR OFFICIAL NEWSPAPER CF THE UNIVERSITY OF MICIGAN Puillshed every morning except Monday during the Univer. ity year by the Board in Control of Student Publications. MEMBER-F THE ASSOCIATED PRESS The Associated Press is exclusively entitled to the use for epublication of all news dispatches credited to it or not otherwi.e credited in this paper and the local news published therein. Entered at the postoffice at Ann Arbor, Michigan, as second lass matter. Supscription by carrier' or mail, $3.50. Offices: Ann Arbor Press building, Maynard Street. Phones: Business, 960: Editorial. 2414. Communications not to exceed 300 words, if signed, the sig. nature not necessarily to appear in print, but as an evidence of faith, and notices of~ events will be published in The Daily at the discretion of the Editor, if left at or mailed to The Daily office. Jnsigned communications will receive no consideration. No man uscript will be returned unless the writer incloses postage. The Daily does not necessarily endorse the sentiments ex >ressed in the communications. "What's Going On" notices willnot be received after 6 o'clock on the evening preceding insertion. -w EDITORIAL STAFF Telepllone 2414 MANAGING EDITOR .......... BREWSTER P. CAMPBELL Assistant Managing Editor................Hugh W, flitchcock City Editor...............................E. P. Lovejoy, Jr Night' Editors- M. B. Stahl G. P Overton R. E. Adams Hughston Mc ain Paul Watzel Edward Lambrecht F. H. McPike Editorials.,T. J Whinery, L. A. Kern. S. T. Beach., E. R. Meiss Sunday Magazine Editor..........................T. S. Sargent Sporting Editr ............................... George Reindel Women's Editor............................ Elizabeth Vickery Humor Editor....................v................. ER. Meiss Assistants Harry B. Grundy John Dawson Ben H. Lee, Jr Wallace F. Elliott Sidney B. Coates Julian Mack M. A. Klaver Lowell S. Kerr Howard Donahur Dorothy Whipple H. E. FHowlett Arn~old Fleig Marion Koch Katherine Montgomery BUSINESS STAFF Telephone 960 BUSINESS MANAGER ............. VERNON F. HILLERY Advertising .........................F. M. Heath. A. J. Paiker Publication............................Nathan W.HRobertson Accounts..... .......................... John J. Hamels, Jr. Circulation............................... Herold C. Hunt Assistants Burr L. 'Robbins Richard Cutting H. Willis Heidbreder W. Cooley James Prentiss W. Kenneth Galbraith L. Beaumont Parks Maurice Moule J. A. Dryer Walter Scherer :n Godring Richard Heidemann Edw. .Mur~ne Tyler Stevens T. H. Wolfe of the immediate jurisdiction of his studies, he vas- cillates, and he is lost. Oh, not lost in the ordinary sense of the word. But lost in that he has given up the opportunity which his graduation speaker pointed out to him.. of becoming a specialized, college-bred man. One hears so often from Sophomores, Juniors and even Seniors "Oh, I'm sick of classes. I'm getting nothing out of them." And in truth, they are not - simply because they are putting nothing into them. But there is a secret - the secret, if you will, of an enjoyment of every moment of col- lege life, and that is the awakening of a specialized interest in some particular subject. There are some of us who are born with that interest. Perhaps it is books which appeal to us, perhaps it is political economy - perhaps it is some other entirely differ- ent subject - it makes no difference, but we feel a keen interest in what we are learning - we de- velop what is perhaps best described as a healthy, intellectual curiosity and our research carries us far beyond the scope of ordinary classroom assign- ments tQ find out things for ourselves. It is those students who have awakened in them- selves or have found latent within them this same interest that derive a real benefit from their college courses. . When they leave school, it is not with the feeling that their four years have been wasted. They -have learned something - with no little pride they feel themselves rather authorities on the subjects which have caught their attention, and their pleas- ure is a real one, born of the joy of specialization. Counterfeit tickets are the latest acquisitions of the ticket scalping fraternity, having been sold for from five to twenty-five dollars apiece for the Wis- consin-Minnesota game. Their advantage lies in the thoroughness with which the victims are stung. Judging from hearsay, all the letters home are beginning to hint that blue-books are going up again. It was bound to come, especially with Christmas vacation drawing nearer and nearer. Some seniors seem to be still holding out on the 'Ensian in the matter of having their pictures taken. Only about two weeks more to be among Whose Who! It is a safe prediction that a certain number of students going to Wisconsin next week will avoid the city of Jackson. Brush the cobwebs off that helmet, doughboy! It's not so far off to the eleventh. U' __ DETROIT UNITED LINES Ann Arbor and Jackson TIME TABLE (La-stern Standard Time) Detroit Limited and Express Cars-6.o5 a, 0.1 7:o5 a. m., 8:1o a. m. and hourly to 9:1o p. M. Jackson Express Cars (local stops of Ann *:bor), 9:48 a. in. and every two hours to Q :48 p. Il Local Cars East Bound-5.55 a.m., 7 :oo a. in. and every two hours to 9:oo p. m.,. 1:o0 m To Ypsilanti only--1 1:o p. n., 12.25 a, m~ : I15 a. In. To Saline, change at Ypsilanti. Local Cars West Bound-7:5o a. in., 2:40 p. m. To Jackson and Kalamazoo-Limited cars <:48, 10:46 a. in., 12:48, 2:48, 4:48. To Jackson and Lansing-Limited: 8 :4F' ;, M. 'I SNOW WILL BE HERE NEXT WEEK Come down Liberty street hill and Cet a good bargain in OIL STOVES We give service for patronage SCHLENKER'S HARDWARE 213-15 W. LIBERTY ST. "Out of the High Rent District" Phone 554 I Log Log Slide Rules AT GRAHAtM'S Bloth ends of the diagonal Avalk I ".0 1921 6 13 20 27 7 14- 21 28 NOVEMBER 1 2 3 8 9 10 15 16 17 22 23 24 29 80 4 11 18 25 1921 6 12 19 26 rte:-- - -- ----- I- Persons wishing to secure information concerning news for Anyissuer of The Daily should see the night editor, who has full charge of all news to be printed that night. SATURDAY, NOVEMBER 5, 1921 Night Editor-J. P. DAVWSON, JR. A LIVING TRIBUTE Mute testimonials to the everlasting memory of those who sacrificed their lives in the battles of the Great War have found their place in every institu- tion and community which contributed its sons to the cause of democracy. Recently President Marion L. Burton unveiled a tablet on Ferry field to the gold star heroes of our own University. These are worthy memorials and their graven eulogies will pass on to posterity the story of America's sol- diers. But tablets, statues, and architectural pieces are mute, and their message is apt to be forgotten in the absorbing rush of daily life. The third anniversary of the signing of the Arm- istice falls next Friday. At that time a living tes- timonial to our soldier dead is to be held in Ann Arbor, in the form of a parade in which men, women and children will join reverently with the ex-service men of the University and the city to pay a tribute to those who died in the war. The participators in such a ceremony will help keep fresh in their own minds as well as in the minds of others the memory of those who made the su- preme sacrifice. Last year 2,000 joined in the parade at Ann Ar- bor, This Armistice day it is hoped to double that number. Every ex-service man in the University is urged to send home for his uniform and to help make the parade a fitting tribute. It will require comparatively little time and effort upon the part of each man and will mean a great deal towards the success of this living testimonial to Michigan's dead heroes." SPECIALIZATION There is hardly a college student who does not, at some time or other, recall the graduating address delivered to his high school class. The scene ap- pears in retrospect, to be a hot, squirmy one of try- ing to appear at ease upon an elevated platform with the faces of proud mothers and fathers gazing rapturously upon the young hopefuls before them, and immediately in front the speaker of the eve- ning. One does not hear a great deal of a graduating address. It is always the same thing. There are the compliments upon the appearance of the gradu- ates, the talk of the hard road which has just been traversed, and the exhortations to remember that we are living in an age of specialization and that to- day it is the college-bred man who will succeed in the world. Perhaps one does remember that last for just a bit and the next fall enters college to receive the training 'for the life-work which is ahead of him. And in general, in direct ratio to the determination which the lad has to follow in some fixed line of endeavor are measured the results which he will achieve. It is not to students of the professional or vocational colleges that remarks such as these need be addressed, but to those who have come to the University, and have enrolled in the literary college, simply to "get an education". It is all so easy to come to college with a fixed determination to get all that there is out of it - sometimes that set purpose keeps the newcomer in hand all through his freshman year. And then, as a general rule, it becomes vague and indetermin- ate. His interest centers upon endeavors outside i The tlelescope To a "Made Up" Date (With apologies to Edgar Allan Poe) Once, while I was lonely grieving for a dance date and believing That a friend might make one for me, as I'd ne'er made one before; I proposed it, he consenting, asked a maiden unre- lenting. And I still was unrepenting, as I knocked thrice on her door - (E'er I'd left our room, my roommate, thinking of a day of yore Quoth, "Just once - and nevermore"). Hardly "Hello" could I utter, barely o'er this could I stutter, When I saw the apparition that was standing in the door; All details would be ungaining, so in silence sweet restraining, I'll omit the horrors paining of that evening on the floor ;- Later as I hobbled home and thought of what had gone before, Quoth I also, "Nevermore !" -Vee Dee. Statement in Michigan Daily: "The Ann Arbor street car line commenced to run regularly in 1894." Can someone please tell us when it stopped? Quoth Eppie Taff: Here lies a famous acrobat Who got in Dutch, He gave his trapeze act just once too much. Our Freshman Friend When he first arrived here was rather half-baked, but now he seems to have too much crust. The Worm Turneth "I'm on my guard," is usually A rift in clouds that are black, But not when it means that a prisoner Has hopped on his sentinel's back. -Cicero. NOTICE TO MEN lWe do all kinds of Ilil-cuass Hat work at pre-war prices. Hats turned inside out, with all new trimming-%. are as good as new. FACTORY HAT STORE 617 PACKARD STREET Telephone 1792 STUDENTS LUNCH 409 EAST JEFFERSON OPEN 6:30 A. M. TILL 11:00 P. M. THE SCHOOL PREMIER ANN ARBOR'S MOST Beautiful and Refined DANCE STUDIOS WE TEACH ALL BRANCHES OF DANCING BALLET, TOE, SOFT SHOE CHILDREN'S CLASS Saturdays: 24 BALLROOM DANCING EVERY DAY BY APPOINT- MENT Hours: 1-5, 7-10 WUERTH ARC4Dt of Advertising :Free Delivery eY For every order of 50c or over from 7.30 A. M. until 1A. M. 208-M CALL 208-M BARNEY'S PLACE For KOSHER DELICATESSEN SANDWICHES Cigars Cigarettes Candies Soft Drinks Fruits N. B. Pkg. Biscuits 640 Haven, behind Martha Cook When You Become a Conscious Reader Via-... g'L i By J. R. HAMILTON Former Advertising Manager of Wanamaker', Philadephi 1 I THE PRUNER COAL COMPANY INCORPORATED WE SELL ONLY HIGHEST QUALITY COALS BITUMINOUS- Genuine Pocahontas West Virginia White Ash Genuine Hocking, Ohio Highest Grade Kentucky ANTHRACITE-- Genuine Scranton White Ash Upper Lehigh Valley COKE- Genuine Solvay GUARANTEED WEIGHT AND SERVICE OFFICE- 124 EAST HURON STREET Phone 1950-Fl When you learn to read your advertising as you read you news, the cost of everything you wear or use is going to be owered for you. If you knew how much money it takes to soak an idea into your mind subconsciously you would be ashamed of your mind. It actually takes as long as two years sometimes to get you t think and say a certain word. It's like teaching a baby to talk. Every known trick of psychology is brought to bear on you.; Advertisers have even been known to print their advertisement upside down, hoping, perhaps, that if you had to stand on your head to read it you might remember what they say. And what you so often refuse to receive with your will the camera of your eye records in spite of you. So that 96% of what you buy you buy through advertising whether you know it or not. And yet, in the face of all this, the advertising method of selling things is twenty times cheaper than any other method known. Think how much cheaper still it would be if you would only read your advertising consciously instead of buying through it in spite of yourself. The merchant who doesn't advertise hasn't even a chance with the one who does: Your eye is taking photographs every time you turn these pages. You couldn't get away from these advertisements if you tried. Even the man who claims not to see them at all is record- ing them all the time. Every merchant who appears here is telling you his story every day whether you know it or not. All we are trying to do is to make you conscious readers of advertising instead of subconscious readers. -This is being done equally for your benefit and for ours. Every time you look for the advertising in this paper instead of making it look for you you bring down your cost of living, you increase the buying power of your money and you get a better quality for the price. This is true because the men who advertise are always the best merchants. They are the ones who last. The others flicker up for a little while and then go out. That's the proof. On the other hand, every time we get a hundred more of our readers to turn each day with a conscious mind to the adver- tising news as well as to the general news, we make this a better medium for our advertisers. We give them more for their money because we give them your will. And before we are through every subscriber we have will be reading his advertising consciously day by day-never fear. For this is another psychological law. (copyghted.) I Ann Arbor Daze: five minutes after the alarm The first sounded. clock has Song of the Immortals Our utmost admiration He has, we must confess, Who does all to moderation And nothing to excess. Famous Closing Lines' "The Michigan line is poor," said the Ann Arbor student as his pleadings failed to gain a date with the Ypsi girl. ERM. I ,,_