HOWARD, '20, JOINS N Y FACULTYiment of mamology, has gone to the
H. B. Sherman, '20, who was also University of the City of New York
connected with the zoology depart- where he is assistant instructor in
ment as an assistant in the depart-|comparative anatomy.
PICTURES OF FOOTBALL MEN
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WEVE GOT 'EM ALL
Individual or Group
Pictures
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719 N. UNIVERSITY
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Hang Up These Facts
~T'HE fact that the makers of Eagle Shirts
design and weave their own patterns means
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stronger yarns, faster dyesiniore expert weaving,
more careful finishing. It means greater satis-
faction to your pride and greater economy to
your purse.
Buy Eagle Shirts by the fabric name in the abe
We Ask the Attention
of Every Reader
of This Paper
Today
By J. R. HAMILTON
Former Advertising Manager of Wanamaker's, Philadelphia
Ninety-six per cent of all the people in the United States
earn less than $2,000 a year.
Therefore it behooes every one of you to learn to read this
paper day by day with two purposes. One, that you may post
yourself upon the general news. The other, that you may post
yourself upon the advertising news.
The day is past when anyone can afford to overlook this sec-
ond feature. It is the road to economy in every home. There
isn't a day passes when money cannot be saved or when better
goods cannot be bought for the same money simply by following
carefully the advertising news that is published here.
The reason for this is very simple: advertising is the cheap-
est, quickest and best method of salesmanship that has yet been
found.
Therefore the most progressive merchants advertise.
And naturally, when you want the cheapest or the best
article of any kind, it is fair to assume that the most progressive
men will have it for sale.
.Every shrewd merchant advertises in this paper because
there are thousands of you readers eager to see his advertising
when it appears.
He knows that you are looking for whatever good merchan-
dise news he has to offer. And if any merchant so far discounts
your value to him as not to advertise in the paper you read, you
can equally well afford to discount his value to you.
If any merchant is so careless as to overlook the great com-
bined purchasing, value of thousands of you readers every day,
the chances are he is overlooking many a good merchandise value
when it comes his turn to go into the markets and buy.
So learn, not only to read the advertising news in this paper
levery day, but learn also to rely upon it for everything you need.
There isn't one family that cannot reduce its cost of living
at any time simply by carefully reading and buying entirely
through the advertising pages-of this paper day by day.
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