LI "F- * IAl k-l D InnA111111P We are zealous in maintaining the QUALITY of IC ECR A Our Factory at Ann Arbor is One of the Finest in the State and it is equipped with every modern appliance to insure uniformity of product ASK FOR IT AT YOUR FAVORITE FOUNTAIN I - I f, TOiLTOUNG MEN AND MENT WHO STAY YOUNG Style rul1es us all ' x ! ~ We may pretendeinclif Terence to style, but after all we feel comfortable when our clothes aire in style, and a trifle self-. conscious when they are not. There are seasons of ex- tremnes and seasons of conser" vative styles. This is the year of easy, graceful lines rathier than the form- fitting, milita- itc models of last seas-)n. The waist line lis lower-the vent is shorter--the coats hang freely from the shoulder. TIhis change is welcomed by- every college man. He li'kej comfort with his style;9 an-I another thing -- here is a coat that will not be noticeably passe next year. You are sure of qua it-, of alP wool fabric and fine. tailoring --you.arecofck of full value, and you have ' endorsement of the gre-z'esw style authority in ,Am .{:k when you invest in a suit u~ Society Brand Clothes. WITH THE VARIED GRADES OF CLOTHING FLOODING THE MARKET, LOOK FOR THEB LABEL AS YOUR GUIDE ALFRED DECKER &c CORN, Makers SOCIETY BRAND CLOTHES, Limited, for Catnaja CHICAGO NEW YORK MONTREAL QTYLE H EAD QUARTERS ~)where tit4 IPrn h'z~c jFW Ceuer64 0 '1 322-324 SOUTH MAIN STREET