MICHIGAN DAIL v

5

+.,. .


..

MIR


I

The

Voice

of,

tie

Young

flen

I

1

FI


[e

HERE is a greater awakening for America in
the return of the young man than there was
in his going to war.
He comes back the same boy perhaps, but a
different man.
His ideas are changed. He has reached heights
and sounded depths unknown to the rest of us.
He is old in tragic experience, but young in
spirit and daring; and with a strangle-hold on a
few fundamental truths.
Many of the old things do not matter to him,
but he has a' new sense of the things that are
Worth-while-and he must be right because he
has faced stark facts.

His very physique has A DIFFERENT TYPE
changed. He is down in the OF MAN
waist, with short back and
full chest. This means entirely new designing of
his clothes as well as a new and true interpreta-
tion of his mood.

I

I

Why don't all the makers see this?

The style restrictions that hampered
genius of design are now removed.

the

The wanted fabrics in beautiful patterns are
here.
Must the war-cloud still darken the sun?
Must one still pad around in "military models"
or in clothes cut on the old civilian proportions?

I

Life to him is
once lighter and
A TRUER SENSE OF
VALUES

more sharply accentuated-at
more serious.

Is there no end to dull monotony?

He has a better measure of
men and things. He knows


maker.

how to gauge a store or a
He is a keen judge of motives.

Must the Spring sunshine reveal nothing in the
show-window but a style-name and anyalibi?

He knows the
values. There is
want.,

difference between price and
no lure in the thing he does not


He knows the war-record of The
Kuppenheimer through their service
as well as their civilian clothes..

House of
uniforms,

The dominant note in WITH THE HOUSE OF
young men's styles for Spring KUPPENHEIMER THE
had to be struck by a virile, LID IS OFF
living hand. It comes from The House of Kup-
penheimer, the fastest growing clothing house
in America, the house that has doubled its busi-
ness in the last four years, and speaks with au-
thority as the designer of styles for young men.

I i

He knows "it's steady as does it" and that
throughout the whole war period as well as now,
Kuppenheimer prices were based on the cost of
material and labor with a small profit on an enor-
mous turnover.

A CLOTHES-CHANGE NOT
MERELY A CHANGE OF
CLOTHES

We know this: The best is not
too good for him, and the old
ways, old styles will not do.

He wants all the "dog" he can get and he is en-
titled to it.

The right of a retail cloth- A LIVE ISSUE FOR A
ier to sign under his firm LIVE CONCERN
name the legend-The Kup-
penheimer House of New York, or Boston, or
Detroit, or any other town or city-is a definite
property right, and a powerful asset to a store.
It is so recognized throughout the mercantile
world.
It means the right to represent the style-crea-
tions and tailored product of this house; the right
to sell clothes of guaranteed quality and known
merit.
It means a franchise unsurpassed by that of
any other trade-building, trade-marked special-
ty in America.


A!

I

1

I

It is not HE that needs readjustment,
America must be readjusted to him.

but

There is far too little recognition of this in the
things offered for his use and wear-a mere con-
tinuation or modification of the old rather than
the ringing challenge of the new.


I

The House
A National Clothes Service

of Kuppenheimer

I

Chicago, U. S. A.


I

Kuppenheimer Clothes

are Sold in

Ann

Arbor

by

I

I

N

F. Allen Co., Plain Street

11

0

,I