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August 11, 2008 - Image 2

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Publication:
Michigan Daily Summer Weekly, 2008-08-11

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2

Monday, August 11, 2008
The Michigan Daily - michigandailycom

UNIVERtISTY ATHLETICS
'U' sells media rights bundle

Deal guarantees $86
million over 12 years
By TREVOR CALERO
Daily StaffReporter
The University announced Mon-
day the sale of its media rights to
IMG College.

The deal, which guarantees the
University $86 million over12 years,
marks the first time the University
has bundled its media rights into
one package.
IMG College will control near-
ly every aspect of marketing the
Athletic Department except for
apparel, which will still be han-
dled in-house, and local television,

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the rights of which are owned by
the Big Ten Network.
Jason Winters, the Athletic
Department's chief financial officer,
said IMG College would be better
suited to handling the University's
media rights.
"IMG, given their strength and
experience and resources, could
do a better job than we ever could
do," Winters said.
Winters said this has been the
goal for a long time.
"We've been eliminating a lot
of those deals so it is controlled
by one company," Winters said.
"IMG will be the sole presence in
the marketplace."
Michigan is just one of the
many elite college athletic pro-
grams lately to combine its
media rights package.
Tom Stultz, senior vice presi-
dent and managing director of

IMG College, said many of the major
universities are making the move to
outsource their media rights.
In addition to Michigan, IMG
College currently controlscthe media
rights of Florida, Oregon, Nebraska,
Texas and many more.
Stultz said schools are leaning
towards outsourcing their media
rights because it can generate
more revenue.
"We have access to national
sales resources that the University
wouldn't have," he said.
IMG College will control pub-
lications, hospitality, coaches' TV
and radio shows, the Internet, cor-
porate sponsorships and more for
the University.
Stultz said he believes that by
bundling those rights together it
will make it easier for sponsors sod
advertisers to work with the Univer-
See MEDIA RIGHTS, Page 3

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BUSINESS STAFF
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