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August 07, 1996 - Image 11

Resource type:
Michigan Daily Summer Weekly, 1996-08-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

Michigan hockey player Mike Legg will receive the "Goal
of the Year" award from Sweden's Inside Hockey magazine
at a ceremony in Stockholm tomorrow night. The senior
center's sensational lacrosse-style goal in last season's
NCAA tournament earned him international attention.


Wednesday 1
August 7,1996 1

Blue's Dolan joins Olympic
heroes as breakfast of nation

ATLANTA (AP) - The great
Olympic Wheaties box mystery is over.
And the winner is Michael Johnson.
And Dan O'Brien.
And Amy Van Dyken.
And Tom Dolan.
And Kerri Strug, Shannon Miller,
Dominique Dawes, Dominique
Moceanu, Amanda Borden, Amy Chow
and Jaycie Phelps. That's right, the
entire U.S. women's gymnastics team.
This was, after all, the Atlanta
Olympics. Where nothing was done in
a small way, not even cereal boxes.
If they were going to honor
Olympians from the biggest, most
commercial games in history, you just
knew they couldn't stop at one.
So last Sunday, General Mills finally
put an end to the biggest Olympic
guessing game this side of the men's
400-meter relay team lineup. Rather
than produce a single box commemo-
rating the Summer Games, General
Mills made five. Including one with
the seven female gymnasts together on
one box.
The boxes will be on store shelves in
about a week.
Getting on a Wheaties box has for
generations been confirmation that an
athlete has achieved supremacy not

only on the playing field but, more
importantly, in the marketplace.
Among Olympians, decathlete Bruce
Jenner and gymnast Mary Lou Retton
are among recent honorees.
With four giant, black-draped boxes
on the stage and suspense building to
the breaking point, the unveilings
began, each athlete crashing through an
orange Wheaties screen as their name
was announced to wild cheers from the
invited crowd.
First, Van Dyken, winner of four
gold medals in swimming. "They
called me after my last race. My jaw
dropped," she said.
Then O'Brien, the decathlon gold
medalist. "This is one of my dreams,"
he said.
Former Michigan swimmer Dolan,
the gold medal winner in the 400-meter
individual medley, was next. Wearing a
backward Baltimore Orioles cap, he
looked the coolest. "A tremendous
honor," he said.
No. 4 was Johnson, the gold medal-
ist in the 200- and 400-meter sprints, a
cinch for the box. "It's terrific," he
But where was Strug? Her gutsy
performance in the gymnastics team's
gold medal event captured the nation's

heart and made her the leading candi-
date in the who's-on-the-box derby.
The Wheaties folks, who are hoping
to increase "Breakfast of Champion"
sales as much as 20 percent with the
Olympics boxes, couldn't possibly
leave her out. Could they?
Of course they couldn't.
With perfect showbiz timing, Strug
and her teammates rushed onstage for
the grand finale and brought down the
Shawn O'Grady, marketing manag-
er for Wheaties, said the Minneapolis-
based cereal maker isn't worried about
pushing the concept too far by bring-
ing five separate packages to the mar-
"Not with these five," O'Grady said.
"If you were stretching on five, maybe.
But all five are such great stories and
great champions that if anything, we
think it will enhance what it means to
be a Wheaties champion."
Kenneth Bernhardt, a marketing
professor Georgia State University,
said it will probably work.
"The real purpose is not so much to
sell a few extra boxes, but to generate
publicity for the brand," he said. "This
way, everybody has their own personal
hero on the box.

Coming soon to a supermarket shelf near you: former Michigan swimmer and U.S.
Olympic gold medalist Tom Dolan. The cereal boxes hit stores next week.

fHoward re-signs with Bullets after NBA voids Heat contract

® League rules Miami
exceeded salary cap
by signing former
Wolverine forward
*BALTIMORE (AP) - Five days
after the NBA rejected his seven-year,
$100 million deal with the Miami Heat,
free agent Juwan Howard has re-signed
with the Washington Bullets.
However, a Florida court decision
will determine exactly whose uniform
the former Michigan forward will be
wearing this fall.
The Bullets signed Howard to a
seven-year deal Monday after agreeing
to forfeit their first-round selection in
t year's college draft. Terms of the
pact were not disclosed.
"We are very pleased that Juwan
Howard will be in a Bullets uniform
next season and for years to come,"
Bullets general manager Wes Unseld
said in a statement announcing the sign-
Howard's agent, David Falk, was
traveling outside the country and not
silable for comment. Howard, who
ished 10th in the NBA in scoring last
season with a 22.1 points per game
average, also refused to comment.
Both the Bullets atd the NBA said
the deal is contingent on a judicial deci-

"The Howard Washington contract is
subject to the terms of the injunction
issued by a state court judge in Florida,
to the extent those terms are valid and
binding," the NBA said in a statement.
After becoming a free agent, Howard
turned down areported S90million offer
by the Bullets in mid-July and signed
with Miami. The NBA rejected the
Miami deal last Wednesday, saying the
Heat exceeded the league's salary cap by
agreeing to pay Howard S9 million next
Last Friday, the Heat went to court in
Florida, challenging the NBA's decision.
Dade County Circuit Judge Joseph
Farina issued a temporary injunction
prohibiting Howard and the NBA from
entering into and/or approving an NBA

contract until arbitrators settle the dis-
pute over Howard's contract.
A hearing to settle the dispute is
scheduled to be held later this month.
David Osnos, a Bullets attorney, said
the deal with Howard would not be
"fully effective until certain legal issues
regarding the arrangement between
Howard and the Miami Heat have been
Monday's signing did cost the Bullets
their first-round selection in next year's
college draft.
When it was announced last month
that Howard had reached agreement
with Miami, the Bullets renounced their
rights to the 6-foot-9 player, who had
spent his first two seasons with
Washington, after leaving Michigan
after his junior year.

But after disapproving the Miami con-
tract, commissioner David Stern deter-
mined that Washington was eligible to
reacquire Howard's rights, the NBA said
in a statement released Monday night.
However, since Washington had

engaged in a number of other player
transactions after renouncing the rights
to Howard, Stern concluded that the
Bullets must forfeit their 1997 first-
round draft choice if they wished to sign

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