C A R E E R S Social Work's New Deal Doing good, doing well Barry Lipson doesn't fit the social- worker stereotype: no overburdened, underpaid do-gooder he. Instead of pitting himself against poverty in some hopeless city slum, Lipson works 20 hours a week at a modern hospital in Chicago's fashionable Lincoln Park area while earn- ing his graduate degree from the Universi- ty of Chicago. His patients in the chemi- cal-dependency unit are as likely to be cocaine-addicted Yuppies as alcoholic va- grants. The 31-year-old Lipson, who re- ceives his master's in social work in June, wants to become a certified addiction counselor and eventually set up his own private practice. Ask why and he sounds somewhat like the stockbroker and com- modities trader he used to be. "I don't want to be the type who works for the state and has a caseload of 400 and burns out early," he says. "I want to make a good buck." Such a frank admission would have been heresy 20 years ago, when thousands of social workers enlisted in the War on Pov- erty. Today the profession is focusing in- creasingly on the middle class and its mala- dies-a shift due in part to the Reagan 1 4 'Great potential': Regina Medina of USCcounsels children at a Watts therapy center administration's severe cuts in social-serv- ice spending for the poor. The field still appeals to those with a strong social con- science, especially now that problems such as AIDS, homelessness and sexual abuse of children have high visibility. But several new specialties-notably occupational so- cial work and psychotherapy-attract a new breed of professionals who want to help themselves while helping others. Al- though starting salaries for M.S.W.'s aver- age only about $19,000, a therapist in pri- vate practice can make $60,000 or more a year. Says Robert Roberts, dean of the School of Social Work at the University of Southern California: "They have found you can be an altruist and still drive a BMW." On the strength of those specialties, the profession is emerging from a decadelong decline. Enrollment in Columbia's gradu- ate social-work program, which fell from 750 to 400 between 1977 and 1982, has bounced back 50 percent since then. And the Boston University School of Social Work last year established its first waiting list in 10 years after applications rose 23 percent. In the early '80s, recalls Boston dean Hubert Jones, some graduates took two years to find jobs. "We had many grad- uates coming back and saying, 'My God, I got a graduate education. I made this in- vestment, and what did I do it for? I'm having a hell of a time finding a job'," says Jones. But last year the job picture for BU grads brightened considerably, which matches a noticeable trend profession- wide: the Department of Labor predicts demand will increase 33 percent by 2000, a rate almost twice the average for all occupations. As social work's appeal rises, so do pro- fessional standards. Since 1980, 36 states have passed or revised laws regulating the profession; more than 20 states now re- quire a degree from one of the nation's 347 accredited bachelor's or 93 accredited mas- ter's programs. The vast majority of Ameri- ca's social workers still serve in the same public or nonprofit agencies that tradition- ally employed them-in family services, STEVE LEONARD Breaking stereotypes: Counselor Lipson J 38 NEWSWEEK ON CAMPUS MAY 1988