The Michigan Daily - Tuesday, August 14, 1984 - Page 3 McPromotion adds up to gold for franchise By ERIC MATTSON Considering that the United States won 174 medals in the 1984 Summer Olympics in Los Angeles, you'd think McDonald's has lost a fortune on their "When the U.S. Wins, You Win" promotion. You'd be dead wrong. Game cards at McDonald's all over the country have an Olympic event listed on them, and if the U.S. won a medal in that event, the card is redeemable for afood prize. The promotion was developed before the Soviet Union and its allies dropped out of the Olympics, so marketers didn't have any idea the U.S. would win the record amount of medals it did. BUT EVEN though the 6,500- franchise company gave out thousands of free Big Macs, french fries and Cokes, the increased customer traffic resulting from the promotion more than makes up for the prizes, according to company spokespeople. "We just had a whole lot more customers coming in," said Pat Welch, account supervisor of McDonald's for P.R. Associates in Detroit. And although she conceded that the totals won't be known until the promotion en- ds on August 31, she said, "We just know there's been a large amount of (customer) traffic." Bob Keyser, director of media 'relations for McDonald's in Chicago, said "it's succeeded beyond our expec- tations. Sure, we've given away lots of prizes," but, he stressed, "Mc- Donald's does not run out of Big Macs." WIRE REPORTS suggested that one Mc- Donald's had run our of Big Mac buns, but Keyser said that was only a one- hour emergency. Welch agreed with Keyser, saying, "There's been no supply problem that I'm aware of." Welch also said the promotion was a success "just in terms of heightened in- terest in the Olympics." At the McDonald's on Maynard Street, the customers seemed to echo Welch and Keyser's sentiments. "I've been eating free here for weeks," said Levon Yengoyan of Ann Arbor. Yengoyan said he gets free game cards just by asking for them. Victor Caldwell of Ypsilanti insisted that "we don't come here just for (the promotion)," but he admitted that he had come to McDonald's several times in the past few days just to redeem his winning cards. You ! Associated Press Sen. Gary Hart fields a question during a Minneapolis news conference yesterday after a meeting on military preparedness with presidential candidate Walter Mondale. Sen. Hatfield admits 'error' in pipeline case PORTLAND, Ore. (AP) - Sen. Mark Hatfield (R-Ore.) saying he had made an "error in judgment," joined his wife yesterday in turning over $55,000 to charity, the same amount Antoinette Hatfield received from a Greek businessman whose trans-Africa pipeline the senator promoted. "My insensitivity to the appearance of impropriety was a mistake," said Hatfield, now campaigning for re-election to his fourth term in the Senate. AT A NEWS conference, Hatfield and his wife denied any direct connect between Mrs. Hatfield's real estate work on behalf of Basil Tsakos and the senator's help in supporting Tsakos' proposal to construct a pipeline from Saudi Arabia across the Sudan, the Central African Republic, and Cameroon. "A public official should conduct himself in a way which avoids even the appearance of impropriety," Hatfield said, making his first public explanation of the payments from Tsakos to Mrs. Hatfield in 1982 and 1983. "I know that there was nothing unethical or illegal about my support for the pipeline," he said, but he added: "I have made an error in judgment." OTHERS, HATFIELD said, "cannot see into my mind and have speculated that my support was related to my wife's fees." The Justice Department has launched a criminal investigation into allegations linking the money Mrs. Hatfield received with the senator's backing of the proposed $12 billion, privately financed pipeline. The Senate Ethics Committee is also reviewing the case. In retrospect, Hatfield said he and his wife should have discussed the potential for conflict of interest at the time, and that she should have cut off her business relationship with Tsakos and accepted no fees. THERE HAVE been contradictory versions of how much work Mrs. Hatfield actually did for Tsakos and his wife, Laura, in helping them find an apartment at the posh Watergate cooperative complex in Washington, and then to decorate it. Two former Tsakos employees told the Ethics Committee, in sworn testimony Aug. 1, that Hatfield's version of his wife's work for the Greek is a "total fabrication." The former employees, Madilyn Manger and Margaret Stocker, said they went to the panel because they believed Hatfield had not told the truth in earlier accounts. But Mrs. Hatfield said yesterday that over a three-year period, she searched the Washington area for a residence, visited dozens of properties and helped the Tsakos' son find a home of his own. Mrs. Hatfield, who until yesterday had not responded publicly, said: "Up until now I allowed my husband to protect me and insulate me. I allowed him to become my spokesman. I should have spoken by myself." Hatfield said he still supports the pipeline, which has recently received approval from the three African governments involved. Ann Arbor offers good and bad Daily photographer Deborah My melancholy may be surprising to Dairy for a mound of ice cream, The Lewis returned to her Bethesda, you. I've cursed you relentlessly for Earl for a wallet-vacuuming meal, or to Md. home Saturday after four years your miserable winters, your om- Old Town, Del Rio, or Drake's to look in Ann Arbor She called yesterday nipresent metermaids, and your up at the pressed-tin ceilings. blasted one-way streets. I've groaned OK, so your mayor owns a gun shop; to offer a few parting words to the at the gentrification of the State St. at least your citizens kept the glorious city: shopping area, the massive outdoor Michigan Theater standing. It Farewell Ann Arbor. You've been the shopping mall called the Art Fair, and provided some of the most wonderful only place I've called home since I left the way the upstairs State theaters show experiences of my life. So thank the Maryland suburb in the slant to the side and make my neck you for the Jam concert of the summer enlightening autumn of 1980. I was with ache. of 1982, the organ-accompanied presen- you when Reagan was elected president But you mustn't forget my oft- tation of D.W. Griffith's Birth of a of the United States, I was with you expressed affection for a great number Nation, the annual 16mm Film when he was shot outside the very hotel of your assets. Sunday walks along the Festival, and Sippie Wallace's 80th bir- where I attended a prom in 1978, and I railroad tracks or a romp through the thday party. wish I could be with you to see his Arb always ended with an appreciative A number of visiting friends have defeat in November. sigh, as did my visits to the Washtenaw compared you to Berkeley or Boulder, Hatfield ..,.denies confliet of interest m emories but I think the town-gown relationship you maintain transcends that of the other college towns. Ann Arbor, you have no San Francisco (sorry, Detroit) and you certainly can't boast the 14,000- foot likes of Vail and Aspen (I apologize, Mt. Brighton). Yes, Ann Ar- borites are stuck with you .., and howI envy them. But as any budding photojournalist from the Greater Washington Metropolitan Area knows, New York City is the place to go for the exquisite pain and beckoning ecstacy of publication. So I fondly and fearfully bid you farewell, Ann Arbor, but not good-bye.