The Mi : hgn Daily- Thursday, June 9,1983 -Page 5
Dating service offers costly love
By SARI KLOK the photo may be the key to this man's Southfield's most prestigious dating them up with dates who have similar
A young man sits nerviously in an in- future. services. personalities.
sulated office. A well-dressed woman The woman is not in a police uniform, LOOKING at mugshots is standard "If a person looks seedy on first im-
hands him a small mugshot which he but a sharp business suit and the procedure at the International Dating pression, is illiterate or extremely
studies closely. He checks out the basic anxious man is not an eye-witness to a Service (IDS) which includes grilling overweight we don't accept them," said
facts: hair color - brown, eyes - blue, crime, but a potential investor in one of clients about their interests to match Judy Swart, general manager at IDS.
"We do background checks on all
~ prospective clients. We have to make
sure they have no criminal background
WLLL \ M \M@ ALL and confirm such matters as if they
L \A have obtained a legal divorce," she
said.
CLIENTS can join the 15-year-old
national service, which has nearly
I & E R% GIRLS W 1 mlr 116,000 members in the Detroit area,
only after undergoing an in-home inter-
view and a battery of tests.
An IDS field consultant travels to
1--- ~~~~clients' homes for an hour-and-a-half
interview to sell the service to them in
4!,/ R addition to several tests which measure
an individual's attitudes towards sex
and religion. There are also questions
on the client's temperament and con-
formity to social standards. These
questions are important, Swart said
(T\NG SU kV\C because they assess key aspects of a
client's personality.
"A born-again Christian might be
more comfortable with someone who
shares his religious beliefs," she ex-
plained.
\ ~ CLIENTS who join IDS must then pay
for the service at a price so high that
Swart would not disclose the amount
See IDS, Page 8
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