Page 10-Saturday, August 14, 1982-The Michigan Daily
SAY 'YES' TO MICHIGAN HIGH TECHNOLOGY
Magazine insert promotes state
By SCOTT STUCKAL show the adaptability of the state to changing times," other co-writer of the supplement.
Michigan's push for national recognition of its he said. Guiles explained that individual Michigan com-
technological capabilities will take a big leap when The Michigan supplement is part of a series in the panies, such as KMS Fusion, Gelman Sciences,
the September issue of Scientific American hits the magazine. "We're trying to look at the high Volkswagen, and the Environmental Research In-
newsstands Aug. 23. "Michigan ... technology that technology areas in the United States, and see what stitute of Michigan bought ad space in the sup-
works," an 18-page supplement is inside. makes them tick," said Ted Levine, president of DCI. plement. '
While other "Say Yes to Michigan" promotional The sparse amount of space given the University is FOR EACH page of ads purchased by firms, the
campaigns feature the sunny shores of Lake St. Clair "very much a soft sell," Levine said. Most of the magazine offered a page of written material ex-
or the wilderness of the Upper Peninsula, the one in limited space, he said, is devoted to less well-known plaining Michigan's high technology, Guiles said.
the science magazine vividly describes computer- areas of high technology in Michigan. According to Brennan, who has written a number of
aided manufacturing, biomedical advances, robotics, LEVINE SAID his firm and Scientific American similar supplements, people definitely react to them.
and the outstanding Michigan universities which aid stressed the quality of life and the business in- "There's a whole class of people in companies who
Michigan's high-tech industries. frastructure as well as the state's educational oppor- look for places for new investments ... and they clip
"THE MAJOR point we tried to show is the idea tunities. these things out."
that Michigan is where the mechanization of work got Roger Guiles of the University's Industrial For an area that is trying to attract new business
its start," said one of the supplement writers, Peter Development Division (IDD) said, "the supplement investment these supplements "are like any other
Brennan of Development Counsellors International is oriented towards people who may be in decision- advertisements in that it's designed to give you a
(DCI), a media consulting firm. "We also wanted to making positions." IDD's Michael Conboy was the slight edge over the other guys," Brennan said.

A

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Isaacs'

reggae
cool spot
in a show
of surprises
he hasa true grasp of good social songs,
like "Mr. Brown" (from his Soon For-
ward LP of 1979) and "Carry On,"
where he cautions that "We ain't gonna
linger no more."
His voice doesn't have really great
range, but what a tone! He stays
always within his pop reggae form and
uses it effectively. I kind of missed the
Heptones; instead, the Raddics gave a
fairly straightforward Jamaican
sound, sometimes sounding like gospel
when keyboardist Gladstone Anderson
took to his high vibration organ. Bingy
Bunny on rhythm guitar, "Dwight" on
lead, Leroy Sibbles, and the om-
nipresent percussionist whose name
eludes me round out the very capable
group of musicians. They have a sound
close to "Misty in Roots" but without
the missionary pretense.
Isaacs has a new domestic album,
austerely titled Mr. Isaacs. This collec-
tion of songs released earlier abroad
contains all the Isaacs dancing,
crooning, and thinking qualities
represented at his Chance appearance.
The LP songs, including "Sacrifice,"
"Storybook Children," and "Get
Ready," are all worthy of his growing
reputation in this country as reggae
hitmaker without relying on preaching
or parochialism (as opposed, say, to
Steel Pulse, coming to Detroit August
20th).
Back at the Chance on Thursday
night, Isaacs wound up a fine chorus of
"I don't wanna be lonely tonight" and
retired to the backroom. Returning for
one encore, he described the multi-
meaning fate of any rasta man ven-
turing out for reggae fame: "I'm a
leaving on to Babylon." The whole
thing was done without inappropriate
artificial fanfare; Isaacs knew where
he stood and he made sure people could
dance.
A typically cool show from one of the
coolestreggae acts around. ,

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