Page 10-Friday, August 7, 1981--The Michigan Daily

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'Self help' for
the cartoon
businessman

4

(Continued from Page 9)
to "the executive spouse": "Instead of
having your husband buy you a little
ring for Christmas, a necklace for
Valentine's Day, and possibly pearl
earrings on your birthday, ask him to
give you a token gift on two of the oc-
casions and a very nice piece of jewelry
on the third." This is how to live for
success?
IN THE HANDS of John T. Molloy,
the "self-help" book reaches a new low.
He obviously follows the format of the
"self-help" book by offering various
charts and diagrams. But his
illustrations are exceptionally crude,
especially those in which he attempts
analysis.
After about 100 pages of such stuff, it
becomes clear that Molloy is not ex-
plaining how to live for success, but
how to ape the manners of America's

upper-middle class. And it further
becomes clear that he is writing to two
audiences: those who experience ex-
treme anxiety about preserving the up-
per-middle class world in which they
were nurtured, and those who are on
the verge of becoming the first mem-
bers in their extended families to own
(if only jointly), say, a Mercedes. In
Live for Success, Molloy does nothing
more than excite the insecurities of
these people with incorrect and im-
moral characterizations of the
American business world.
Undoubtedly, Molloy's book is
already a financial success, especially
in the mail-order bookclubs. It is
discouraging to estimate how many
gullible status seekers are already
taking Molloy's serious advice
seriously.

4

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