Page 4-Thursday, June 18,1981-The Michigan Daily Advertiser's TV boycott gets mixed reviews _4 By the Associated Press Procter & Gamble, TV's biggest spender, got mixed reviews from Hollywood and Madison Avenue yesterday for refusing to advertise on 50 shows it deemed too violent or sexually explicit and for saying it listens "very carefully" to conser- vative critics of television. Procter & Gamble chairman Owen Butler revealed the decisions, involving programs last season, in a speech before the Academy of Television Arts and Sciences in Los Angeles on Mon- day.I HE DENIED that the company, which spent $125.2 million on TV ads last year, was reacting to threats of boycotts by conservative coalitions monitoring TV programming. But he said those groups are "expressing some very important and broadly held views about gratuitous sex, violence and profanity." "I can assure you we are listening very carefully to what they say, and I urge you to do the same," Butler said. The programs involved included TV movies and series episodes which Proc- ter & Gamble didn't approve. LEE RICH, president of Lorimar Productions, which makes "Dallas" and several other popular series, con- demned Procter & Gamble's decision as a replay of the Red scares of the 1950s. "It's up to the people," he said. "There shouldn't be any pressure groups or any boycotts. . . I don't need the Moral Majority or the Rev. Wild- mon to tell me what to watch." The Rev. Donald Wildmon, a United Methodist minister from Tupelo, Miss., is the leader of the Coalition for Better Television, which plans to announce an "offensive" programs list on June 29 and launch a boycott of advertisers. WILDMON CALLED Procter & Gamble's statement "socially respon- sible." "The networks know, too, that the handwriting is on the wall. They are going to have to be more responsible. They may not say it, but they know it," he said. "IT'S SOMETHING that needed saying, pairticularly by a man in his role whose company does more adver- tising than any other," Tinker said. "He's saying out loud what has been known but left unsaid until now - that many advertisers have been shying away from borderline material." Among advertisers, many companies insisted they had been pre-screening TV programs for good taste for decades - long before the current wave of con- servative groups came along. But others said the Procter & Gamble statement meant that the impact of new conservative coalitions on advertising was undeniable, and might well grow. In Brief Compiled from Associated Press and United Press International reports U.S-China relationship requires'utmosteare' MANILA, Philippines - Both the United States and China must exercise the utmost care if their relationship is to persevere, a senior Reagan ad- ministration official said yesterday after Secretary of State Alexander Haig Jr. ended a four-day visit to Peking. The official, who spoke on condition he would not be identified, said that a decision to sell new high-performance jet aircraft to Taiwan, for example, could seriously damage Sino-Americanties. Such a sale, he said, "cannot be accepted" by the Chinese. "We are going to have to proceed with great sensitivity for the under- standable concern on the Chinese side, and with prudence and with care," he said. "If it is mismanaged, it will have consequences." The answers are not going to be provided by rhetoric or predictions of good or bad consequences," said the official. "They are going to be an- swered by day-to-day performances on both sides, awarenesses on both sides of the sensitivities and the internal and external contradictions with which both governments must deal." PBBeauses cancer in laboratory animals DETROIT - PBB, a fire-retardant chemical that got into the blood of nine out of ten Michigan residents after being mixed with livestock feed, causes cancer in animals and might be hazardous to people, a federal study has concluded. It was the first time the substance has been definitively labeled as a can- cer-causing agent. The two-year study, conducted by the National Institute of Environmen- tal Health Sciences and due to be released next week, was based on tests on 1,227 rats and mice. THere were no tests on people, but the effects of PBB on laboratory rodents indicated the chemical "could pose a potential hazard to humans," according to a 90-page report. "This is not the first time that PBB tests on animals have produced tumors," Bob Berg said. "So far, there's no evidence that cancer in the lab means cancer in people." "There are a lot of chemicals that cause liver tumors in rodents for which there's no demon- stration that cancer is caused in humans," said Kenneth Wilcox, the Michigan Department of Public Health's chief of disease control. FAA controllers talks break off, strike possible WASHINGTON - The Federal Aviation Administration and the union representing air traffic controllers broke off talks yesterday, heightening chances of a strike next week that could paralyze air transportation. The FAA and the Professional Air Traffic Controllers Organization had been meeting informally - without their full bargaining teams - with a federal mediator since Monday, when the FAA made a new contract offer. The FAA proposal "doesn't begin to deal with our concerns," said PAT- CO's Marcia Feldman. "It does touch on pay, but only for a few people. It sn't the kind of broad relief our people are seeking." Prevailing wage law upheld in Appeals Court LANSING - The Michigan Court of Appeals upheld yesterday a requirement that contractors on public projects involving state funds pay workers the same wage earned by union labor in their area. The court also ruled the law applies to bond-financed projects in which the state guarantees repayment. The so-called prevailing wage law was successfully challenged in Ot- tawa County Circuit Court by the West Ottawa, Grandville and Wyoming school districts, which claimed the measure violates the constitution by delegating to private individuals the power to set wages on public projects. The law adopts "as the critical standard ... the wage rate arrived at through a collective bargaining process which is completely unrelated to and independent of the prevailing wage statute," the court said. A claim that prevailing wage laws artificially raise the cost of public construction challenges "the wisdom of the legislation, not its con- stitutionality," the court said. Groups say misuse of baby formula causes deaths in U.S. WASHINGTON - A coalition of minority rights groups accused doctors and hospitals yesterday of contributing to what it says is an epidemic of death and disease among newborn babies in the United States caused by misuse of infant formula. Public Advocates Inc., a San Francisco law firm representing the rights coalition, charged that at least 5,000 infant deaths each year in the United States are caused by misuse of infant formula and bottle feeding among poorer families. 4 4 Both MBA and BBA have desired qualities (Continued from Page i), mercial loan departments still hire mainly MBA grads. Although BBA's are hired into the ac- counting, retailing, banking, and sales departments of businesses, Carroll said she did not see a trend toward in- creased hiring of BBA graduates overall. The major advantages of an MBA degree are the ,Maturity and drive, their exposure to problem-solving, and writing skills, said I*umbsa. The ability to communicate 'f an important criteria, and comes a oss in the inter- views, which average about half an hour, he said. The manufacturing industry hires mainly MBA graduates for their finan- ce, personnel, and marketing positions, said Carroll. These companies "usually don't have a training program for MBAs, but a few, such as Texas In- struments and TRW do," she said. CONSULTING and investment banking take only MBAs because of their exposure, business experience, and insight, said Carroll. The interview is the final deter- minant in hiring a graduate for a job, said Carroll. All of the student's ac- complishments-such as grades and extracurricular activities-are finally articulated to the hiring representative during the interview, said Carroll. "The interview is exceedingly impor- tant," said Rumbsa. The applicant has the opportunity to project oneself and { impress on the recruiter one's motivation and drive, he said, which may be the difference between getting a job or not. University of Michigan graduates rank among the highest in the nation academically, according to a recent survey.'The University's program was ranked second in the nation among both college deans and personnel executives around the nation, rated behind only the University of Pennsylvania. "IT IS A mistake for a new BBA graduate to go directly into an MBA program in my opinion," said Carroll. There is no harm in getting a BBA, working for a couple of years, then deciding on an MBA later, she said. "I would also not encourage a BBA from here to get an MBA here," Carroll said. An undergraduate degree and a graduate degree from the same in- stitution is not advisable, she said, because the programs may be similar. and diversity is better for the student. Entering freshmen should get in- volved in school activities, Carroll said, not just because it looks good on an ap- plication, but because all experience is beneficial. It is helpful to demonstrate leadership abilities while in school, she said. Grades, while important, are not worth the time many students spend on them, Carroll said. A social life is desirable because the business world has many social events, and practice helps, she said. 4 a 4