2B - September 3, 2013 The Michigan Daily - michigandaily.com SportsTuesday: What Brian Kelly doesn't know ere's what Brian Kelly knows but won't say: he can't decide what is a rivalry and what isn't. Jack Swarbrick can't decide what is a rivalry and what isn't. He's not insane. What Brian Kelly knows but won't say is that by questioning a rivalry, he'll ZACH rile up his HELFAND fan base and save face for his boss. Kelly knew all this on Sunday when he said of the Michigan- Notre Dame series: "I really haven't seen it as one of those historic, traditional Notre Dame rivalries. I've seen it as just one of those great football games that Notre Dame has played." Michigan spent much of Mon- day insisting that, for them, this game is a rivalry. Michigan coach Brady Hoke dropped the phrase "great rival- ry game" twice in a row before even being asked a question at his afternoon press conference. Then reporters asked him and his players about it for the rest of the press conference. But arguing that the series is a rivalry is a waste of time because the answer is so glaringly obvi- ous. And Brian Kelly knows this. Brian Kelly coached in the state of Michigan from 1987 to 2006, so he surely knows about the 1994 game. He knows it was televised in more than 100 coun- tries, "including Zimbabwe," The Michigan Daily reported at the time. After Michigan won, Rachel Bachman reported, students flooded South University and swelled onto South Forest and into East University. "There were shouts of'Let's GoBlue!' and spontaneous rounds of 'The 6 a I FILE PHOTO/Daily Former Michigan quarterback Denard Robinson became a legend in 2010 and was a big reason the student section stayed in the stands 45 minutes after the last Under the Lights game in 2011. Victors,"' Bachman wrote. "The knows that Raghib Ismail means air smelled of sweet leaves and kick returns and Desmond How- cloudless sky, and no one seemed ard means diving catches and to know it was dinnertime." Denard Robinson means breath- Maybe he also knows that taking runs. Michigan's former Athletic Who cares what makes a Director, Don Canham, pro- rivalry? We made them up to moted the 1978 version of the occupy our time. In 1887, a bunch game - played after a long hia- of Michigan students traveled to tus - for nearly a decade. The South Bend to teach the sport to Daily reported that one scalper a bunch of Notre Dame students sold a fifty-yard line ticket for so someday their great-great $500. That's worth $1,971 today, grandchildren could bicker adjusted for inflation. about it at press conferences. He knows football, so he We decide the games are important, because when we're exhausted from classes or when our country isset to bomb another country or when we're having a bad week, we need a place where everyone can get together and drink and yell and hug and cry. We want moments when the leaves smell sweeter, and the skies seem brighter and no one cares they're missing dinner- time. These moments have come when Michigan plays Notre Dame. Moments like two years ago. The students stayed in the stadium for 45 minutes after the game ended. Denard Robinson, his voice cracking, marveled at the stu- dent section. "The game is over!" he said, but still they stayed until, finally, they spilled out into the streets. No one cared it was 4 a.m. as they partied on the lawns and in the streets, and no one cared if this game was a rivalry or not. If Michigan wins another game like that on Saturday, they'll do it again, and they won't bother ask- ing themselves if Michigan plays Notre Dame enough to warrant it. They'll just know. Does that mean this is a rival- ry? It doesn't matter. Brian Kelly knows that, and he probably knows, too, that whatever he calls it, it's worth playing every single year. Helfand can be reached at zhelfand@umich.edu or on Twitter @zhelfand P rO PE R TY MANA GEME N T, LLC i 20+ PREMIER ANN AR1OR1p SlOCATIONS TO CALL hOME Central Cainnus North Campus Downtown WestSide /PRIVATE CMB RESIDENTIAL SHUTTLE /24 HOUR MAINTENANCE STAFF /EXERCISE & STUDY FACILITIES MODERN & COMFORTABLE FURNISH INGS HIHSPE-ED INTERNET & / IHSATELLITE TV / PET FRIENDLY LOCATIONS VARIETY OF FLOOR PANS S/ PLARGE BEDROOMS! DOUBLE-UP & SAVE $$$ S~ RNOW TAKING PRIORITY APPLICATIONS APPLY ONLINE TODAY mm (734) 741-9300 SWWW.ANNARDORAPAR1TMENTS.NETI ml I,** ** " L OCTIN U 0 0