6A - Friday, April 5, 2013
The Michigan Daily - michigandaily.com
6A - Friday, April 5, 2013 The Michigan Daily - michigandailycom
JoBros drop 'Poms'
Boy band makes
quiet return
with new single
By GIBSON JOHNS
Daily Online Editor
I don't know about you, but
I had no idea the Jonas Broth-
ers were planning to release new
music together, and the lack of fan-
fare surrounding the band's new
single "Pom Poms" is both ironic
and unsettling.
Five years ago, the Jonas Broth-
ers were on top of the world: Their
album A Little BitLonger sold over
500,000 copies in its first week,
Joe Jonas was dating T-Swift,
their single "Burnin' Up" was ines-
capable, and Nick Jonas was the
talk of the town for his are-they-
aren't-they romance with Miley
Cyrus. 'JB' stood for 'Jonas Broth-
ers'back then, not 'Justin Bieber.'
But then, after their fourth.
album Lines, Vines and Trying
Times failed to make an impact,
the group took a hiatus and the
brothers went in their own direc-
tions. Joe had a failed attempt at a
solo career, Nick was on "Smash"
and wrote a song about Miley's
engagement to Liam Hemsworth
and Kevin starred in "Married
To Jonas," a reality show on E!
about his marriage to high-school
sweetheart Danielle Deleasa.
While the boys were gone,
Bieber and
One Direc- First seen on
tion filled - the filter
0
0
COLUMBIA
I'm coolin' down for you, baby.
the void that the JoBros left in the
market, and preteen girls every-
where forgot what a Jonas even
was. Out were the purity ring-
wearing brothers from Jersey and
in was a troublemaking bunch
of tattooed British boys and an
Usher protege who's making
headlines for allegedly smoking
pot and sleeping with Rihanna.
Don't get me wrong, One Direc-
tion and Bieber are still making
music that is very much bubble-
gum, but you get the sense that
both acts are itching to move into
more mature territory.
Which brings me back to
"Pom Poms." In 2008, the release
of a new Jonas Brothers song
would've guaranteed its quick
ascension to the iTunes top spot,
yet "Pom Poms," 24 hours after its
release, sat at No. 8 on the charts.
Not bad, but there's no question
that the JoBros have lost part of
their original audience as ex-fans
endure their final years of high
school or enter college. The music
video, also released Tuesday, has
less than 300,000 hits on You-
Tube. Consideringthatthe Biebs's
video for "Beauty and a Beat" gar-
nered 10.6 million hits in one day
last year, those numbers are pret-
ty bleak.
And this is all for a song that
is arguably one of the better boy-
band songs released in a while.
With its callback chorus backed
by horns and a strong drumline,
"Pom Poms," for the most part,
shows a maturation in the JoBros'
sound, previously known for juve-
nile songs like "Year 3000." That
being said, it's clear that Nick,
Joe and Kevin haven't completely
abandoned what they're known
for (see: the female vocal section
intended to sound like cheerlead-
ers), but it's a definite step in the
right direction.
Now, we'll just have to see if
their fans will follow them there.
- The original version of this
article waspublishedon TheFilter,
the Daily Arts blog, onApril 3.
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pist for an upscale match- use, domestic abuse, financial dif-
g company, meets Harley ficulty and even mockery of the
e Jones, "Transit"), a suc- super religious. If you ever want
I social-media mogul - as to watch fictional characters
:ive as he is wealthy - she endure any and every form of dys-
to question her commit- function, here's your chance.
to Brice (Lance Gross, Perry capitalizes on this "so
Cast Fall"), her husband of unbelievable it's entertaining"
rs. theme by constructing the film
ile the leading lady and as a giant flashback. Judith, now
en give fine performanc- a marriage counselor, recalls the
e most memorable char- story of "her sister's" struggles
come from the film's with fidelity to make a point with
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which includes Vanessa lywood convention that screams
ms ("He's Way More "cheesy"; in this case, it fits with
s Than You") as Janice, Perry's style of storytelling.
ooty, faux-French speak- But just because a style
'ad of the matchmaking "works" doesn't mean it works
. There's also Rende Tay- well. The downside to wrapping
Should've Been Romeo") a film around this melodramatic
lovably senile old lady approach is that it diminishes
wns the pharmacy where a viewer's connection with the
works. And, of course, who characters and their livelihood.
forget Kim Kardashian as Drama that's laughable can-
udith's stuck-up, fashion- not masquerade as drama that's
'd coworker who routinely appreciable. As Harley woos
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the mindset isn't one of empa-
thy or even sympathy for Brice,
as his suspicion and heartbreak
.7 .7 grows. Who cares about how
is about as he feels? We just want to know
what kind of craziness will hap-
elievable as penxt
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Ceeping Up' some hearty laughs and gasps
from a plethora of "oh, no he
didn't" moments, its lack of
authenticity begs all kinds of
dashian's performance is a questions: Is this a drama? Is this
t metaphor for why "Temp- a comedy? Are we even supposed
neither entirely disap- to take this seriously? Nonethe-
nor thoroughly satisfies, less, one thing's for sure: If Perry
her confuses. It's so unbe- was shooting for the bull's eye of
e that it's hilariously enter- the guilty pleasure target, he's
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Edited by Rich Norris and Joyce Nichols Lewis
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