The Michigan Daily - michigandaily.com Thursday, April 4, 2013 - 3B The Michigan Daily - michigandailycom ti-ic 1> Thursday, April 4,2013 - 3B WCBN From Page 1B Potential, but as of yet unex- plored, options include underwrit- ing, a way nonprofit organizations like WCBN can procure funding from lusinesses by playing unbi- ased, pierecorded messages on air. The messages are overseen and regulated by the FCC to ensure there are no strict parallels with advertising. "It's just the facts. It's noncom- parative, and it's dispassionate. At its most base, it's money for air- time, but it isn't advertising because that's legally somethingelse,"Both- ner said. "If you listened to two compari- sons of an actual ad and underwrit- ing,thedifferenceisveryapparent," Madagame said. "We also aim for a thematic relationship so it makes sense for the listener. For example, I had underwriting for a show about sexual inequality and gender that was done by a lab on campus that needed participants for a related study." The radio station has also invest- ed a significant amount of money to upgrade their transmitter in the hopes of reaching alarger audience. "The current broadcasting area has around 90,000 potential lis- teners, while the new area will reach approximately 175,000. But at the same time, we have a very loyal listener base that's been there for 30 years," said Chief Engineer Jim Campbell. "They don't listen because it's a convenience or a tech- nologythingbutbecause ofthe pro- gramming." Serendipitous radio For many reasons, WCBN and the content it produces are the antithesis to commercial radio, a direct contrast to popular music stations and their recycling of limited, Top-40 playlists. Unlike a radio personality on a station like Detroit's 95.5, a disc jockey at WCBN has - barring the restric- tions of the FCC - essentially complete creative control over the content he or she can assemble for a show. "Somebody can come in here and make the kind of radio they want to make," Newmeyer said. "That includes not just music, but I mean, interviews; do a short-story reading ... just talk in the micro- phone for a while. There's a lot of things that can go into what a free- form (slot can be)." Thoughthe possibilitiesforcon- tent are nearly endless, and though the station does feature various talk shows (including a sports segment), WCBN's predominant focus is music. The station's music library is an overwhelming collec- tion of thousands of vinyl records and nearly 40,000 CDs that spans every genre imaginable, and its music-programming schedule will unfailingly venture through numerous genres over the course of several hours. "With us ...you can be like,'Well it's Tuesday at seven o'clock. That means I'm going to be hearing some vintage ska, some Jamaican sounds,'" Newmeyer said. "But in general, what we do that makes us special, in our opinion, is that we not only (have a schedule), but there's a certain amount of unpre- dictability involved." The disc jockeys at WCBN describe themselves as "music curators." Much like the curator of a museum, these students often strive to unearth rare music - from the innumerable shelves of WCBN's library or the Internet - and present it to listeners in care- fully constructed, yet contingent, playlists on air. "I'm a big fan of the chaotic and the unexpected," Newmeyer said. "I think that there's a lot of novelty in that, in just not knowing what you're going to hear. Because some- times the thing that you're going to hear is something that you would never even know how to find oth- erwise." As a platform for music discov- ery, WCBN differs from online ser- vices like Pandoraor Spotify in that it employs this human element to creating variation in its content. In that sense, WCBN and other online stationsvie for divergent interests. "If Pandora or Last.fm or Spo- tify had like a shuffle button, where ... it has absolutely no bearing to the kind of music that you say you that you're into, just something off- the-wall and completely random," Newmeyer said, "if they had a but- ton like that ... then maybe I would feel some sortofcompetition." High-conceptradioart Within the context of free- form radio, WCBN's DJs can - in addition to compiling songs for a set - pursue their own artistic ambitions in the form of "high- concept radio art." As Madagame explained, DJs frequently create spontaneous art pieces during live sets, using the various turntables and CD players to layer spoken- word tracks, instrumentals and even an occasional whale sound to construct one compelling, sonic whole. "One of my favorite things I've ever done, actually," Madagame said, "(was when) I played the movie, 'We Are the Strange' ... and I layered the entire (two-and- a-half hour) movie with different pieces of music at different times. There was some metal music, some indie music, some classical music, sometimes all atthe same time." Occasionally, the station's DJs play spoken-word recordings or songs to make political statements - which, as Bothner pointed out, have a longhistory atWCBN. "When Reagan won the presi- dency, we played 'It's My Party and I Can Cry If I Want To' for 24 hours, non-stop," Bothner said. "So (not all pieces) are 'good art.' Nobody said it had toube pretty." The creation of "radio art," according to Bothner and Mad- agame, is an exercise in expand- ing the ways we think about sound. "It's sort of like that conceptu- alist idea of putting non-art things in museums to appreciate them as art," Bothner said. "As soon as you put a piece of sound on the radio, people hear it as music, even if it isn't music. It sort of opens your mind to the possibilities of things that could be." Though some would catego- rize this philosophy, WCBN and its content in general as geared toward a specific niche, Newmey- er disagrees. "Maybe not even a niche, but just (toward) people who are open-minded. I mean, that's not a niche," Newmeyer said. "That's a large segment of the population. People who are open-minded have a huge amount of different interests and ... aren't necessarily going to turn on WCBN and hear something they enjoy, and that's totally not the point." So is WCBN a purer form of radio? "Personally, I think about radio not just as, 'We are WCBN, and this is real radio,' but I think Pandora is radio, too. Spotify is radio," Madagame said. "They are all online radio stations, like that's all radio, and they serve their purpose, and we serve a different purpose. "I think that we all play togeth- er, and I don't think that we need to fight against any of these things. I think we just need to do our thing well, and I think we do." Mastering the art of the demo tape Audiophile had to be chosen from WCBN's library. attempts to perfect Uh oh. The fantasies I had of waltzing into the studio a playlist at WCBN and impressing all the other DJs with the stuff I thought ByJACKSON HOWARD was cool on my iPod instantly Daily Arts Writer popped. Four genres? Vinyl? I swallowed and smiled warily at In the depths of the Student Dettling. She then directed me Activities Building, 24 hours a to WCBN's gargantuan abyss day, seven days a week, the vol- of records and, taking a deep unteer staff at WCBN plays the breath, I officially embarked on coolest music you've most likely my journey to make the perfect never heard. This isn't to imply demo tape. that the station doesn't play nor- I spent a good half hour dig- mal music, whatever that means. ging through the WCBN library, But what separates WCBN - picking carefully through dirt- the University's independent ied and worn record sleeves, radio station - from typical col- trying to put together an eclec- lege broadcasting services is its tic mix of music of which I had dedication to freeform radio, basically no knowledge. embracing the entire musical Eventually, I emerged with diaspora, from 1990s techno to five vinyl records and one CD: a mid-century African folk music rockabilly compilation entitled and everything in between, giv- Rollercoaster Rockers Vol. 1; ing disc jockeys complete cre- Rake, a hard rock album by the ative freedom. Velvet Monkeys; Know Now, by "I think it's good that they're the reggae artist Ras Michael; purportedly freeform," said Bishop Rides South, by the leg- Isaac Levine, aMusic, Theatre & endary soul singer Solomon Dance freshman and WCBN DJ. Burke; Thokozile, by the Afri- "At other college radio stations can group Mahlathini and the there's a lot of top indie songs Mahotella Queens; The Shining and shows ... but I'm glad (free- Path, by the folk group Blue- form) is enforced here because grass Cardinals; and last, but it instills a sense of earnest dis- certainly not least, Klasikleri, covery, and I've learned about by the Turkish singer Asik Vey- so much great stuff through it." sel (what the hell, there's a first The process of becoming a time for everything, right?). DJ at WCBN is time-consuming As I sorted through my vari- and draining. Potential mem- ous records and CDs, I noticed bers are required to complete on many of them faded, hand- multiple hours of volunteer written reviews and recommen- work at the station, submit an dations from other DJs about the approved demo tape of their albums. "A great album; PLAY own freeform show, pass a IT!" read a note on one record, broadcasters exam and - if while a different DJ bluntly all that is accomplished - the commented, "There's some real newly crowned DJ is required obscure, weird shit on this," on to host a 3 a.m. to 6 a.m. free- another. These radio hosts - form show once per week. who ISwill probably never meet - Training Coordinator Joy wrote these comments and hints Dettling explained to me the not for themselves, but instead two main characteristics of the for their fellow WCBN mem- perfect demo tape: comfort and bers, motivated by an overarch- proficiency with the technical ing love for music and the desire equipment, and a willingness to to share it with anyone willing to embrace and explore the music listen. After reading these notes, WCBN has to offer. I felt it was my responsibility to With the help of Dettling, create the best demo tape pos- I decided to give it a shot, as it sible, even if I had no clue what was probably the closest thing on earthI was doing. I'd get to actually being on air. I started to listen to the She happily showed me how to records and simultaneously use the equipment in the small began planning the schedule studio designated for making of my show, from the order of demos, and though there was a the songs to the placement of lot to learn, it didn't look all that the PSA, radio promo and event complicated - nothing my iPod announcing I had to include. couldn't solve. I picked "Gonna Tell on You" I started to scroll through my by George Fleming - a fun, foot- digitized playlists when Det- shuffling tune - from the rocka- cling reminded me of the rules: billy compilation and decided The demo tape needed to con- to start my show with it. I then sist of at least four genres, one opened up the Velvet Monkeys CD, five vinyl records; I had to record, and chose "Harmonica speak at least three times and, Hell House," a highly recom- most importantly, the music mendedbutbizarre, psychedelic, harmonica-infused mess. Next was Ras Michael, and I decided on "Rastaman Gives Thanks and Praise." I picked a power- ful cover of "Proud Mary" from Solomon Burke, "Lilizela Mlili- zeli," a spirited, buoyant number from Mahlathini and the Maho- tella Queens and "Wash the Feet of Jesus" by the Bluegrass Car- dinals, which sounded exactly how you'd expected. Finally, I arrived at Asik Veysel. I chose "Necip," (it was the easiest to pronounce), and as I pressed play, a whirlwind of guitar and guttural prayer flew into the room, making me cringe. I almost turned it off, but I remembered it was my duty to embrace and experience this new music, and so S grudgingly allowed Veysel to continue doing whatever the hell he was doing. I outlined my show, prepared my music and at last turned on the microphone. Hesitating for a moment, I managed to squeak out a few words. The sound level arrows barely moved. I took a deep breath and tried again, this time speaking louder, and watched the arrows bounce up excitedly. I then pressed play on the rockabilly record, but the speak- ers were silent. I started to worry until I realized that I had left the mic on. I turned it off, and the music snapped on. Of course. Rookie mistake. The rest of the show went as smoothly as possible, consider- ing the circumstances. I totally butchered the pronunciation of "Lilizela Mlilizeli," forgot to turn off the mic a couple more times and made a good amount of prolonged and shaky tran- sitions. Even more, I was so worried about using the equip- ment correctly and fulfilling all the different things the demo required that when it was time for me to speak, I completely forgot that I was supposed tobe, well, myself, and instead ended up speaking in the driest, most monosyllabic tone that had ever escaped my mouth. Carrying on a one-sided conversation is real- ly, really hard, I realized. Still, I finished the show in one piece and forgave myself for my multiple mistakes. As I stood to leave the room and return my music, a small sense of accom- plishment rose in me. I had been completely reluctant to indulge in these random albums, yet as I stood there holding them in my hands, I felt a certain affec- tion for them. I had become part of the WCBN community web in some form or another, and as I walked out of the station that day, I couldn't help but hum the melody of the African song I still couldn't pronounce. WCBN recently lost funding from University Housing. And we're back. Like a newly turned vamp opening her eyes; to the harsh singe of light, "The Vampire Dia- ries" emerges from the dis- mal myopia The Vampire of its fourth varies season's middle-parts "American transformed. Gothic" "Ameri- can Gothic" doesn't waste . a second of screentime - but sheds plenty of blood - as itslashes through the race for the cure's true climax. Most importantly, Katherine's back, along with Elijah, and the devilish doppelganger and virtu- ous vampire have become lovers. Turns out Katherine might have a heart beneath those leather jackets and years of manipulat- ing men into executing her bid- ding after all. Elena, on the other hand, has