The Michigan Daily - michigandaily.com

Monday, November 12, 2012 - 3A

MICHIGAN
From Page 1A
defense found itself on its heels
for almost the entire game, torn
up by the speed of Venric Mark
and Kain Colter and the arm of
Trevor Siemian, a player who
may never have as good a passing
day as he did here against Michi-
gan.
Not when Gardner inexpli-
cably threw an interception on
what should have been the game-
winning drive with 3:37 remain-
ing.
Yet for all the wrong on Satur-
day, there was right, right when it
mattered the most. And that's all
that matters in a game that judg-
es only on 'W's' and 'L's."
Given one final chance - and
that is the appropriate word
here, since having just 18 seconds
means you're doomed to rely on
the impulses of fortune, at least
somewhat - Michigan picked the
winning numbers.
Fifth-year senior J.T. Floyd - a
symbol of his whole team, since
he repeatedly comes under fire by
opposing passers yet keeps com-
ing back resolute - told Gardner
before the final Michigan drive
that the defense had given the
MILLAGE
From Page 1A
the ballot proposal. He said e-mail
questionnaires he sent to his con-
stituents about the millage before
" Election Daygarnered mixed reac-
tions from the community.
"When I asked voters direct-
ly on my e-mail list what they
thought of the proposal, some
were very much in favor of it, and
some were very much against it
because it would be an additional
tax and because they liked the
current program as it was consti-
tuted," Taylor said. "There are a
variety of reasons why one might
vote against it, and I think it is
hard to say specifically."
Taylor said there have been pro-
posed plans within City Council to
alter the Percent for Art program.
One proposal, he said, would stop*
the program completely, and the
other would limit the program to
a smaller set of projects.
. "There are at least two propos-
als that I know of," Taylor said. "I
am sure the city councilmembers
will bring them forward at the
next meeting."
However, Taylor added there
BUSINESS
From Page 1A
ity through social media, partly
because registration took place on
Facebook.
The event featured four pan-
els, each of which contained well-
known leaders from different
realms within the sports industry.
Panel topics included revenue in
college sports, branding, advertis-
ing and the media. Student attend-
ees had the opportunity to hear
from Business School namesake
Stephen M. Ross, the chairman and
founder of Related Companies real
estate firm, and MLB.com CEO
Bob Bowman, who discussed the
current state of digital and online
sports marketing. Students were

also given time to network with
speakers and fellow attendees.
Rohan Oza, the former chief
marketing officer of Vitamin
Water, delivered the conference's
keynote speech in a presentation
titled "Creative Disruption," in
which he delved into how to create
a brand using athletes as leverage.
Oza said creating an innovative
brand is challenging, but testing
the status quo is key.
"Have an original idea, be pas-
sionate about it, believe in your-
self, create a culture, partner with
the right people and breakthrough
using creative disruption," Oza
said.
Cairo, the event co-founder, said
Oza was the best speaker of the
day, and instilled a sense of drive
and inspiration among attendees.
"He had an extremely animat-
ed presentation on how to build
brands," Cairo said. "He shared
some really innovative ideas that
now other (chief marketing offi-
cers) are starting to use as they
look to build brands."
When Ross and Bowman
addressed the crowd, they offered
insight into how to enhance fan
experiences at professional foot-
ball and baseball games and how
to make attending games more
appealing over simply watching on
television.

offense a chance, so it was time to
go take care of business.
Gardner, facing his first all-
the-pressure-in-the-world situ-
ation in just his second start at
quarterback, told the huddle that
they had worked too hard not
to go down and score, to not go
down and shock 112,000 fans into
euphoria for the second time in as
many home games.
"We had the ball with a chance.
That's all you can ask for," Gard-
ner said simply.
And despite all the so-so play
from the rest of the game and the
minimal time they had left, and
thus despite all the reason in the
world not to believe, the Wolver-
ines nonetheless did. Redshirt
junior offensive tackle Taylor
Lewan was "never worried one
time," in his words.
Hoke will lie to the media with
impunity and not even feel guilty
about it, but he wouldn't lie to his
wife - and the coach said that
when she asked if he knew if his
team was going to win, he replied
in the affirmative.
"These kids have been great,"
Hoke said. "It didn't surprise me.
It really didn't surprise me."
These aren't the words of a
team that particularly cares if
it does things the pretty way,
have been no attempts to include
temporary art - a key part of the
proposed millage - in any of the
proposals.
"Under the current One Per-
cent for Arts program there is no
possibility to fund temporary art,
and I don't expect that to change,"
Taylor said.
Mark Tucker - the Lloyd Hall
Scholars Program art director and
founder of FestiFools, an annual
parade of papier-mch puppets
created by students and members
of the community - said he was
disappointed to see the proposal
fail, but was not surprised by the
result.
"I'm not completely surprised
because it would be unusual for a
community to come out in strong
favor of wanting its tax dollars to
go towards public art, but I think it
probably has to do with education
in terms of how much the public
art millage committee had time to
get out the information," Tucker
said.,
Tucker said-FestiFools would
have benefited from the mill-
age, but the organization would
survive without city funding. He
said he was an adamant supporter
of the proposal more because of
Rhodes said he was satisfied
with the result of the conference
and it exceeded his expectations.
"After a year and a half of plan-
ning, all of the speakers came
through, they're all dynamic, and
the crowd was into it," Rhodes
said. "I got a lot of feedback from
students saying this was the best
conference they've been to at the
Business School."
Big Ten Network President
Mark Silverman, a panelist, said
keeping alumni connected to their
universities upon graduation is
a goal of Big Ten Network and is
way' of measuring success among
media outlets that cover college
sports, adding that fan loyalty is
permanent, which is a key differ-
ence between college and profes-
sional sports.

"Your college days resonate
with you,".Silverman said. "It's a
remarkable business because there
are thousands and thousands of
fans, and our market grows each
year with each new graduating
class."
Panelist Stephen Master, the
vice president and head of sports
practice at the Nielsen Company -
a worldwide marketing company
- said building relationships inthe
industry is most importantto find-
ing success.
"Don't burn any bridges, and
continue to build great relation-

because a conference champion-
ship trophy is the only beautiful
thing it cares about.
Michigan will focus on its mis-
takes simply because it knows
that to repeat them is to make
its job that much harder. But at
the end of the day, a game full of
questionable play will be remem
bered only by Gardner's throw,
Roundtree's catch, redshirt junior
Brendan Gibbons's kick and the
win that followed. (Overtime was
a mere formality.)
And at this time of year, it
doesn't matter how you do it -
you just have to win.
"I think Coach Hoke always
emphasizes getting better each
and every week, but I think that
this was one ofthose games where
while we.didn't play all that well,
I think that we showed a lot of
character this week," said fifth
year senior safety Jordan Kovacs,
the new recipient of the Wistert
brothers' legends jersey.
"We overcame a lot of adver-
sity, both offensively and defen-
sively, and I'm prouder than hell
of these guys. I really mean that."
So don't apologize for Michi-
gan for the way it played on Sat-
urday. Given the outcome, the
Wolverines themselves certainly
aren't.
his interest in public art than his
desire for additional FestiFools
funding.
"We supported the public
arts millage because the fund-
ing mechanism would have been
cleaner than the current one,"
Tucker said. "It would have meant
that groups like ours that do tem-
porary public art might have been
considered for spending."
With the program returning
Percent for Art for financing, Sea-
graves, along with members on
the Ann Arbor Public Art Com-
mission, will allocate the city-
provided funds to public arts
projects.
Tucker said he is not worried
about losing public art in Ann
Arbor, but warned that if the city
is not careful it could lose a ben-
eficial economic opportunity.
"I think the prognosis for pub-
lic art in Ann Arbor is still strong,"
Tucker said. "If for some reason
the City Council does away with
the current model, then I thik
we are back to square one, and I
think the long term affect is the
money that would regularly be
put into a community, the money
that follows creative endeavors, is
less likely to come to Ann Arbor."
ships," Master said. "Even if you
change jobs in the business, you'll
still have the connections and the
trust that you've established."
Hunter Lochmann, the Michi-
gan Athletic Department's chief
marketing officer, said the stu-
dents did an impressive job, par-
ticularly considering this was the
conference's first year.
"I think it (the conference) has
exceeded everyone's expectations
and I've heard from many respected
people in the industry who were
justoverwhelmedwithhowwell it's
gone, particularly with a first year
program," Lochmann said. "I think
altruistically, alumni want to come
backand helptheirschool,butespe-
cially if it's the students that they
can relate to, it makes it that much
better. I think it goes to show the

power ofthe Michiganbrand."
Echoing the sentiments of
many other attendees, LSA soph-
omore Andrew Murphy said he
was inspired to continue gaining
insight into the sports business
industry.
"I hope to learn a little more
about the different sides of the
business of sports, especially on
the marketing and management
level," Murphy said. "I've been
involved in the lower level of man-
agement but not the higher level,
and I hope to learn what I need to
do to succeed in this business."

K-DAY
From Page 1A
performed to a number of songs
before teaching the kids a short
dance. Though the youngsters
danced along to all the songs,
Nicki Minaj's 'Super Bass' was
by far the crowd favorite.
The a cappella group The
Compulsive Lyres also ser-
enaded the students with Neil
Diamond's 'Sweet Caroline,' and
Element 1, a Bboying/Bgirling
club at the University, per-
formed a crowd-pleasing break
dance routine.
Phoenix Tanguay, a student
from Ann Arbor's Dicken Ele-
mentary, surprised everyone
with a break dancing perfor-
UNIONS
From Page 1A
universities to garner ideas to
implement on the University's
campus and polled a variety of
students to identify problems
and draft plans. LSA junior
Louis Mirante said that though
Building a Better Michigan will
not explicitly advocate for any
specific model when it address-
es the regents at their meeting
this week, the group has put
together a preliminary 20-year,
$60-million proposal based on
issues and concerns raised by
students, emphasizing that the
plan is "not set in stone."
According to a polling of 1,537
students conducted by the pro-
gram management firm Brails-
ford & Dunlaveyearlier this year,
87 percent of students said they
considered improvements to
University unions and recreation
center to be a priority. Addition-
ally, 67 percent of students said
they would support a $100 fee
per semester for the renovations
and 58 percent said they would
support a fee between $150 and
$200.
While the plan could increase
University tuition, Mirante said
students at other schools often
pay more than $150 for recre-
ational sports or unions.
"Right now Purdue (students)
pays about.$235 per year for their
rec buildings, which is below the
national average, and we don't
pay anything," Mirante said.
Still, Mirante cautioned that
the potential fees are only based
on the renovations proposed
by Building a Better Michigan,
which are still subject to change.
LSA senior Caroline Can-
ning, president of LSA Student
Government, said in an October
interview that the first phase,
which will last seven to 10 years,

mance of his own. The third-
grader drew a crowd of about
100 people as he flipped and
2-stepped in front of Hatcher
Graduate Library.
Candice Weaver, a teacher at
Dixon Elementary, said her stu-
dents aren't normally exposed
to an atmosphere like that of the
University and she thought the
event was a great opportunity
for them to learn about college
life.
"They didn't know what
dorms were," Weaver said.
"When I told them ... they said
'You mean they don't-sleep with
their moms and dads?'
Education junior Abby Ingall,
one of the organizers of the
day's events, said she thought
the day ran smoothly and hoped
would address mainly the Michi-
gan Union and the Central Cam-
pus Recreation Building and, to
a lesser extent, the Intramural
Sports Building, Pierpont Com-
mons and the North Campus
Recreation Building in addition
to adding artificial turf and fenc-
ing to Mitchell Field on Fuller
Road.
Phase two would address the
Michigan League and finishing
renovations to the Intramural
Sports Building, and phase three
would involve the complete
rebuilding of Pierpont Commons
to convert it into a combined
union and recreation center.
"So phase two and three are
very far in the future," LSA
senior Peter Wasky said in Octo-
ber. "We're definitely trying to
include that in our plan to show
that we really do view this as
a complete package, but just
within the financial constraints
that the University is under right
now, it's not feasible to do all six
buildings at once."
During Fall Break, Building
a Better Michigan organized a
two-day trip, free to any student,
to visit unions and recreation
centers at Ohio State University,
Purdue University and Indiana
University-Purdue University
Indianapolis.
Canning said all three univer-
sities had either recently reno-
vated their unions or recreation
centers, or that their buildings
had features the group felwoulde
'he important to consider fortheir-
future plans. Purdue's recreation
centers had been open for less
than a week since renovations
had taken place during Bilding
a Better Michigan's Fall Break
tour.
In particular, Canning and
Wasky noted some of the recre-
ation centers they visited were a
hub for student life rather than
just a place for students to exer-
cise.

that K-grams would be able to
expand the activities in future
events.
"This is the first year we've
been sponsored by the Big Ten
Network," Ingall said. "We're
trying to grow the program that
way."
LSA sophomores Bryn Ander-
son and Becca Liebschtz, both
members of K-grams, were in
charge of the school supplies
drive. Liebschutz said the col-
lection was an important part
of K-Day and she was happy to
help.
"We've had our while bin
filled up (with supplies); plus
three other bags," Liebschutz
said. "We've gotten a lot of
response, which is nice."
"One thing that we saw that I
was really struck by is all of the
rec facilities that we saw had
demo kitchens in them and well-
ness suites where you can go and
talk to a nutritionist," Wasky
said.
Canning added that some of
the recreation buildings had
counseling offices comparable
to the University's Counseling
and Psychological Services and
the Sexual Assault Prevention &
Awareness Center located within
them, in addition to other loca-
tionson campus.
While Canning said there is
less space at the University's rec-
reation centers than at similar
buildings at peer colleges, the
problem arises is how the space
is utilized.
"For the union, we went to
Ohio State where the building
wasn't much larger," she said. "It
felt as if it was two times larger
than our union just because how
the layout was structured, the
different types of rooms that
were there, the floor plan."
Wasky said one feature of the
OSU union that he would like to
see incorporated at the Univer-
sity is the ability to see multiple
floors at once. He said an open
vertical space stretching from
the basement to the third floor
of the Michigan Union has been
discussed.
Canning added that having a
24-hour access area of the OSU
union was another feature she
woid'like to see'at the Michigan
Union.
Nonetheless, Mirante said not
every feature the group saw on
the tour can be incorporated into
the buildings at the University.
"It's not a copy and paste type
of project," he said. "We went to
go find some elements of other
buildings that would inspire
a type of design that would fit
with the history of our buildings
and the needs of our students."

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November 30th, 2012 From Google tof.b-
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Internet Marketing
On Nov. 30th, the Yaffe center will hold itsThird
Annual workshop on Internet Marketing on
"From Google to Facebook: What's New in
Internet Marketing" jointly with the Search
Engine Marketing Professionals Organization,
Michigan. speakers include Tom Thomas of
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Facebook; and undArew insdale oftchevrolet.
To be held in the Ross School's Blau Auditorium
From Google to Facebokfrom Samto pm, the event is open to all
i stc snc: c 'IIIInterlnet M(rketing (registration fees apply, and pre-registration is
necessary).
Presented By: IaIr fIe op
And: SEMPO":
MICHIGAN