6 - Friday, March 25, 2011

The Michigan Daily - michigandaily.com 0


Buying fame at the Ark factory

Rebecca Black's
label floods us with
fledgling artists
By ARIELLE SPECINER
DailyArts Writer
They say those who can't do,
teach (and those who can't teach,
teach gym). So what about those
who don't make it on the Disney
Channel? They sign with Ark
Music Factory.
Ark Music Factory has been
the buzz around cyberspace since
13-year-old Rebecca Black became
a trending topic on Twitter and
serenaded us via YouTube with
our favorite days-of-the-week
song, "Friday" (you know, today is
Friday, tomorrow is Saturday and
Sunday comes afterwards - that
song). But what really constitutes
this house of fake Mouseketeers
that we keep hearing about?
Ark Music Factory is a record
label to which young teens and
pre-teens sign in order to make
ridiculous songs with equally

ridiculous music videos only so
they can become "viral stars."
At the moment, eight artists are
exclusively signed to the label,
ranging from the Auto-Tuned
pipsqueak Madison Bray (who
sounds like she's 21 when in real-
ity she's 11) to the much more
mature Ishraq, whose profile
photos on Ark's website are more
sex than sing.
Ark calls itself an "indie record
label," but the "stars" it produces
are not what most would call
indie. I mean sure, technically
they are "independent" - being
new and undiscovered - but what
this factory really pumps out are
pure Bieber-esque pop wannabes
with over-indulgentstage mothers
and a sad life ahead of them. I'm
not saying that these kids aren't
talented - they probably are -
but they just seem like the Mickey
Mouse rejects who weren't whole-
some or perky enough to be the
next Hannah Montana.
The main difference about this
record label is that the company
doesn't pay the artists - the art-
ists pay the company. Rebecca

Black's mother paid $2,000 for
a package that consisted of pre-
written songs for her daughter to
sing. Talk about selling out. This
is an absurd and unrighteous way
to showcase talent. Sure, there's
no such thing as a free lunch (or
in this case, a music career), but
seriously - who would ever think
we'd live in a society where peo-
ple pay for their stardom? I know
some celebrities are low enough to
stage their own paparazzi shots,
but to pay for a terrible song just so
they can become a YouTube star -
that's crazy. Maybe, I'm just naive,
but is the 15 minutes of fame really
worth it?
Take for instance our new viral
friend Rebecca Black. She claims
she wants to be as popular as the
beloved Justin Bieber. To start, she
does not have the hair. Secondly,
the companyis doingit backwards.
Usually, as in Bieb's case, he put
himself out there and then signed
a record label contract. He was
an unknown who generated a lot
of views and popularity from the
videos he put up, which then got
the record exec's attentions (yeah,

THE NEW
YORK TIMES
AIN'T GOT
NOTHIN'
ON US.

0

COURTESY OF NEW YORK MAGAZINE
Rebecca Black has ... been made fun of enough.

I saw "Never Say Never" - judge
me, it was awesome). What this
company is doing is signing these
hopefuls with the promise of mak-
ing them YouTube stars. You can't
push popularity like that - that's
what makes people push back.
That is why Rebecca Black has
generated so much hatred. It's not
that her songsucks - alot of songs
suck - it's that this company is
trying to force YouTube stardom.
Ark Music Factory is a revolu-

tionary type of record label. It's
not looking for the next Grammy
winner or chart-topper, it's look-
ing for the next artist who can
gain a million views on YouTube
in 24 hours. The rise of this type
of record company truly shows
that times are changing. People
don't even want to be pop stars
anymore, they want to be You-
Tube stars. Oh, and we already
knew that Sunday comes after
Saturday - thanks.

WRITE FOR
DAILY ARTS.
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how to apply, e-mail
join.arts@umich.edu.

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RELEASE DATE- Friday. March 25,2011
Los Angeles Times Daily Crossword Puzzle
Edited by Rich Norris and Joyce Nichols Lewis
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in the buttercup
family 11
50 Hamburger's
article 17 8t
51 A.Lrival of N.Y. 221
54 Flashes
5561-Acrossgag? aa 24
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60 inspire 27 28
profoundly 32 3
61 Not well thought
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64 Great Lakes
explorer La __ aina
65 Cnoenient abbr.4
66 "PrettytWoman"
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68 Disallow so 6
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1 Lettrs at ndy 67
2 Head-scratcher
3 Fossil indentation By John Lampkin
(c)2011 Tribune MediaServices,Inc-.

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03/25/11


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