IM Wensdy ovme.1,200/ TeSatmn Wednesday, November 17, 2010 The Statement 3B news in review Five of the most talked-about stories of the week, ranked in ascending order of actual importance .CONTINUED FROM PAGE 5B 3 DAIA MINEK A survey conducted by the International Data Corporation said the amount of digi- tal data in the world will reach 1.2 zetta- bytes by the end of 2010. A zettabyte is 1,000,000,000,000,000,000,000 bytes - that's 21 zeroes worth of bytes! With such an immense amount of available information, there is a growing need for ana- lysts who can sort through this data and trans- form it into readable information - which can then be used to analyze consumer behaviors and other trends. Dragomir Radev, a professor in the School of Information, defined the job in an e-mail, explaining that "Data Mining is a statistical methodology for identifying patterns in data." Data mining can be used in many occupa- 'tions. Radev wrote: "(Data mining) can be used to find correlations between particular symp- toms and particular diseases, between the sales of different products, or between the prices of different stocks." Datamining analysts predict future situations and behavior patterns by building models from historical patterns and past trends. Models can help businesses create better marketing strate- gies, reduce costs and become more efficient. According to Radev, data mining analysts might examine the sales transactions in a supermarket to find out how to increase sales. He explained that data algorithms might dis- cover that 75 percent of customers who buy breakfast cereal also buy milk. To account for this pattern, the supermarket would place their milk next to the cereal aisle to make shopping more convenient for customers and encourage them to buy both cereal and milk. Students interested in pursuing a career as a data mining analyst should be well-versed in algorithms, statistics and computer software. According to a University of California at San "Diego report, jobs in data mining are available in advertising, fraud detection, surveillance, web mining,probabilistic trading, riskmanage- ment, business intelligence, scientific research and law enforcement. systems or "computers in'other things," said Robert Dick, associate professor of Electri- cal Engineering and Computer Science. Dick explained that embedded systems "are the specialized computers in smartphones, in cars, in medical devices, in your kitchen and in your child's toys." As the amount of complex technology increases, so does the need for embedded sys- tem engineers. "The market size is bigger (for embedded systems) than for general-purpose computers and is growing faster," Dick said. According to the U.S. Bureau of Labor Sta- tistics, an increase of 295,200 software engi- neer jobs can be expected from 2008 to 2018. To answer this demand, companies are looking to hire students who demonstrate a wide expanse of knowledge in software engi- neering and computer science. Dick said "an engineer who understands hardware, soft- ware, applications and people" is best suited for this job. He explained that a bachelor's degree in computer engineering or computer science is sufficient to be hired as an embedded systems engineer and that the student must also under- stand the social contexts and environments in which a particular embedded system is used. "Embedded system designers work to build compact, complex, high-performance, inex- pensive, low-power, real-time, reliable, secure, wireless embedded devices quicker or better than their competitors at other embedded sys- tems companies," he explained. For students interested in creating embed- ded systems, Dick recommends that students complete both theoretical and hands-on coursework involving hardware and soft- ware design. He said students specializing in this field can expect to be hired by cell phone companies, companies like Google and Intel or even companies that manufacture medical devices. utes in 2009. "These are exciting times for news jour- nalism reported on the web," the study stat- ed. "The new medium allows for much more interactivity, as readers respond via comments or blogs. Web/online journalists have the opportunity to shape the future." Online journalism allows for quick and timely coverage. Web writers are able to keep track of groundbreaking stories as they devel- op. Videos, blogs and reader polls are just some of the ways in which online journalism allows for more creativity and interactivity than print publications. As online publications become the domi- nant source for news, writers and editors with multimedia experience are becoming more and more valuable. Online journalists should be familiar with interactive technologies that combine text, graphics and sound, according to the Bureau for Labor Statistics. Superior candidates for feature writing for the web should have strong writing skills typi- cally gained through a degree in communica- tions, journalism or English. The Bureau of Labor Statistics recommends that applicants be creative, curious, self-motivated, have a strong sense of ethics and be able to perform well under a deadline. now in the population and not enough geri- atric nurse practitioners, geriatric physicians and geriatric psychiatrists," she said. "In med- icine and in nursing, it's a big field with a lot of need." Struble explained that some of the main problems the elderly face are dementia, car- diovascular disease and cancer. She said that 40 to 50 percent of people over the age of 85 have dementia. However, Struble said that as health care continues to improve, people are expected to remain healthier at much older ages. "It's predicted that older people are going to be healthier because of all the research and health promotion. They will be healthier and live longer and just have a short illness at the end," she said. Hospitals are becoming more focused on the growing need for geriatric health care, Struble said. In order to gain more knowledge of geriatrics, she said the amount of geriat- ric material tested by the nursing boards has increased. She also mentioned the work of the Hartford Foundation, an organization trying to increase the number of social workers, doc- tors, nurses and other related professionals trained in geriatric health care. Struble mentioned that the University's Program for Positive Aging works with the U-M Depression Center, Department of Psy- chiatry and the U-M Geriatric Center to advance the importance of studying geriatric mental health. According to the program's website, the initiative strives "to bridge the gap between existing knowledge and practice, and to utilize promising research findings to educate new clinical and research profession- als, improve care, and disseminate knowledge regarding aging and mental health locally, statewide and nationally." After TechCrunch wrote about a self-published e-book "The Pedo- phile's Guide to Love and Pleasure," the text shot up to Amazon's 65th best-selling e-book before Ama- zon took it down, leading critics to question the site's filtering system. A fire in the engine room caused Iceland's government is the newest The Obama administration plans the Carnival cruise ship Splendor to country to open an inquiry into ille- to present a four-year strategy to lose power, and 4,500 people were gal espionage by the U.S. embassy, end the U.S. combat mission in stranded onboard for three days with though U.S. embassy officials deny Afghanistan by 2014 at a NATO only Spam, canned crab meat and the claims. Norway, Denmark, Swe- summit this week. The plan is to Pop-Tarts to eat until the ship was den and Finland are investigating transfer power from American docked in the San Diego harbor. similar claims. troops to Afghan security forces. ----- --------------------- ------ In exchange for fighter jets worth $3 billion, Israeli Prime Minister Benjamin Netanyahu agreed, in talks with Secretary of State Hill- ary Clinton, to temporarily pause construction projects on the West Bank. - - - -~ 5. WEB FEATURE WRITER 6. GERIATRIC HEALTH PROFESSIONAL According to the Department of Health and Human Service's Administration on Aging, in 2009 there were 39.6 million people aged 65 years and older in the United States. This num- ber will increase to about 72.1 million people by the year 2030. By that time, the percentage of people aged 65 and older will be equivalent to 19 percent the U.S. population. The expected growth of the older popula- tion is largely due to the aging of the baby boomers and the higher life expectancies made possible with improved health care. Between the years 1946 and 1964, 77 million babies were born during the post-World War II boom years. A report published by the Harvard School of Public Health said that in 2011, the oldest of the baby boom generation will turn 65-years old. The report also mentioned that as the baby boom generation grows more elderly, they can expect to live well into their 90s. As a greater proportion of the American population ages, more nurses and doctors will be necessary to care for the growing number of elderly patients. And according to Dr. Laura Struble, an assistant clinical professor in the School of Nursing, there currently aren't enough clinicians who specialize in geriatrics, or the study of health care for those 65 and older. "We have a huge number of older adults According to The Digital Future Report, 22 percent of people who still read newspapers say that if the print edition of their newspaper were to be terminated, they would be indif- ferent. But although America's growing reli- ance on the Internet has clearly had a negative effect on newspaper publications, that hasn't necessarily translated into a negative impact on the journalism industry per se. But people are still searching for quality journalism, it's just that they're looking for it online. The University of Southern California's Annenberg Center found in 2009 that Internet users are consuming online news on average 12 minutes more a week than the year before, up from 41 minutes a week in 2008 to 53 min- 0 111211 5 1 4 5 64P 7 w81 9 10 quotes of the week on the cheap "Ifyou touch my junk, I'll have you arrested." job hunt on the cheap JOHN TYNER, a passenger at Sat Diego's airport, to a TSA agent after learn-T,~~-' ing that there wo lpbe a "groin check" during the pat-down he opted for 'arn- rather than submitting to a full-body scan. "We'd been told we were going to be released in 10 days almost every 10 days for nine months.""I PAUL CHANDLER, after being released by Somalian pirates who captured him P and his wife, Rachel Chandler, and kept them captive for 13 months. "Our political and religious leaders tell LGBT youth that they have no future." CINDY MCCAIN, wife of Sen. John McCain, in an ad made by gay rights campaign NOH8 promoting the repeal of the "don't ask, don't tell" policy. PHOTO ILLUSTRATION BY KATIE EBERTS Her husband supports keeping the policy in place.-lA I ith Winter Break fast approaching, students of all years are expected to begin ooking for summer internships and jobs. But interviewing can be an expensive and stressful process, between buying suits and perfecting rdsumes, cover letters and inter- the rules view etiquette. So, here is some advice to stop yourself from spending too much cash before you even get the job. One of the most expensive aspects of acquiring a job is interview attire. But there is No. 293: No. 294: No. 295: no need to shell out too much money to suit up. Stores like H&M have suits and shirts that look expensive but aren't, and chains like Banana Republic have so many sales and It's too early for French fries are Going to a midnight coupons that you can get a suit that looks expensive (and is) without paying near the Christmas music. always a communal screening of the retail price. food - always. Harry Potter movie? As for perfecting your resume and cover letters and learning proper interview eti- quette, there is no need to pay for a private tutor. Take advantage of the University's free Fine. Dressing up for resources, like the Career Center and Sweetland Writing Center to make sure you secure it? Not OK. the job of your dreams. Have advice for life on the cheap? Let us know. E-mail onthecheop@umich.edu. by the numbers cOURTESY cONGRESSIoNAL RESEARcH SERvicE; 2009 NATIONAL SURVEY ON DRUG USE AND HEALTH Number of legal marijuana users in Number of states with legal mari- Number in millions of illegal users who used states with established programs. juana programs. marijuana at least one month before a 2009 survey. 7. MOBILE DEVELOPER According to Nielsen, a global marketing research company, 21 percent of American wireless subscribers use a smartphone. And they only expect that number to grow, project- ing that by the end of 2011 smartphone sales will outsell all other phones in the U.S. market. Not only are more users purchasing smart- phones, but they're consuming more data on them as well. The Internet and American Life Project found that 40 percent of adults access the Internet, e-mail or instant messaging on a mobile phone, and 76 percent of cell phone users now take pictures with their phones, as opposed to the 66 percent who did in 2009. Similarly, 38 percent of cell phone users access the Internet on their phones, as compared to the 25 percent who did in 2009. The growing consumer desire for smart- phones will result in increased employment opportunities for graphic designers, software 4. EMBEDDED ENGINEER The field of embedded engineering is expand- ing as our environment transforms into a more advanced technological world. Embedded engineers create embedded